Co-owner & Managing Director.3 IS THE MAGIC NUMBER.TAKING AN INCREDIBLE PAR 3 PITCH & PUTT GOLF COURSE AND LAYERING GOOD TIMES, HOSPITALITY AND PLENTY OF BOGEYS.

Working with a select group of businesses to identify, create and implement a range of key growth drivers (both short and long term) that are focused on but not limited to sales, marketing and product development.

Investor and Australia/New Zealand distributor for Lusso Cloud.

Brand Director - ANZ

PRIMER PACIFIC is a venture that I embarked on in 2015 with all of the knowledge from 6 years of prior operations of Lucky Cat Distribution, inclusive of 25yrs of industry experience.The new venture with Primer Group (www.primergrp.com) saw us grow our business within the Pacific Region by adding to our brand portfolio, building our internal resource and expanding our reach internationally.My role as Managing Director was to build, implement and execute the business plan for the company… Show more PRIMER PACIFIC is a venture that I embarked on in 2015 with all of the knowledge from 6 years of prior operations of Lucky Cat Distribution, inclusive of 25yrs of industry experience.The new venture with Primer Group (www.primergrp.com) saw us grow our business within the Pacific Region by adding to our brand portfolio, building our internal resource and expanding our reach internationally.My role as Managing Director was to build, implement and execute the business plan for the company as well as for the individual brands and e-commerce sites inclusive of sales strategy, marketing plans and operational aspects.On the sales side, I personally managed most of the major partners whilst also working closely with a team of 10 of the countries best sales agents across 3 of our wholesale brands (Native Shoes, RAEN Eyewear and LEUS Towels. I was personally responsible for all of the sales and marketing of the CLAE brand of footwear.With regard to marketing, I managed the companies many social media accounts and our broader marketing plans which are built into our business plan and are often subject to campaign provision from the brands themselves. If there was an event such as seasonal brand campaign or product launch event or retail partner brand or product celebration, i would be the one to execute, sometimes working with outside partners. I also managed a team of athletes and influencers who we support with product and financially in some cases.In my position I maintained and enjoyed a close working relationship with all brand principals and partners (both current and former), and would regularly attend both global and regional brand conferences and trade events as required.We structured the business with a strong team operationally. I worked closely with the Operations Manager and Finance Manager to ensure our corporate obligations were being met and our goals are aligned. Show less

Exclusive Australian Distributor for Poler Stuff.Managed the wholesale sales, marketing and distribution of the Poler Stuff outdoors brand for the Australian market.Working with key retail partners including Surfstitch, RAYS Outdoors, Surf Dive N Ski, Rushfaster and DEUS as well as a large number of boutique outdoors and action sports lifestyle retailers.Built a team of influencers, creatives and athletes to help increase awareness of the brand.Working closely with product… Show more Exclusive Australian Distributor for Poler Stuff.Managed the wholesale sales, marketing and distribution of the Poler Stuff outdoors brand for the Australian market.Working with key retail partners including Surfstitch, RAYS Outdoors, Surf Dive N Ski, Rushfaster and DEUS as well as a large number of boutique outdoors and action sports lifestyle retailers.Built a team of influencers, creatives and athletes to help increase awareness of the brand.Working closely with product, brand and marketing teams to ensure local needs were addressed for the Australian market. Show less

Exclusive Australian Distributor for RAEN (eyewear).Managed all facets of the business including sales, marketing, segmentation and logistics.Working with a number of major retail partners including The Iconic, Mr Simple, General Pants, DEUS, Surfstitch, Surf Dive N Ski, Ozmosis and City Beach as well as a large number of boutique fashion, surf lifestyle and eyewear retailers across the entire country.Worked closely with RAEN HQ to ensure local product and marketing needs were being… Show more Exclusive Australian Distributor for RAEN (eyewear).Managed all facets of the business including sales, marketing, segmentation and logistics.Working with a number of major retail partners including The Iconic, Mr Simple, General Pants, DEUS, Surfstitch, Surf Dive N Ski, Ozmosis and City Beach as well as a large number of boutique fashion, surf lifestyle and eyewear retailers across the entire country.Worked closely with RAEN HQ to ensure local product and marketing needs were being addressed.Expanded on and managed a local roster of athletes, creators and influencers to help market the brand.Worked with a team of 5 independent sales agents to grow the brand significantly in the Australian market.Attended trade shows and executed seasonal launch events. Show less

Exclusive Australian Distributor for NATIVE Shoes.Personally responsible for the wholesale sales, marketing, distribution and introduction of NATIVE Shoes into the Australian market.Introduced the Native brand to the Australian market and delivered significant revenues over the consecutive 8 years that i was partnered with the brand.Managed all facets of product pricing, segmentation and also developed a collection of product specific to the Southern Hemisphere that contributed… Show more Exclusive Australian Distributor for NATIVE Shoes.Personally responsible for the wholesale sales, marketing, distribution and introduction of NATIVE Shoes into the Australian market.Introduced the Native brand to the Australian market and delivered significant revenues over the consecutive 8 years that i was partnered with the brand.Managed all facets of product pricing, segmentation and also developed a collection of product specific to the Southern Hemisphere that contributed significantly to local revenues.Working with major retailers such as Hype DC, General Pants, The Iconic, Surfstitch, David Jones and Shoes & Sox as well as a large number of independent boutique retailers right across Australia.Created and executed an aggressive outdoor digital billboard campaign to help launch the Apollo sneaker (exclusively with General Pants). Show less

Exclusive Australian Distributor for CLAE Footwear.Introduced the CLAE brand to the Australian market in 2009 and worked diligently to deliver significant revenues over the consecutive 9 years.Personally managed the wholesale sales, marketing and distribution for the CLAE brand in the Australian market.Working with major retail partners such as Hype DC and Platypus Shoes along with key independent footwear and menswear boutiques across all states and territories of… Show more Exclusive Australian Distributor for CLAE Footwear.Introduced the CLAE brand to the Australian market in 2009 and worked diligently to deliver significant revenues over the consecutive 9 years.Personally managed the wholesale sales, marketing and distribution for the CLAE brand in the Australian market.Working with major retail partners such as Hype DC and Platypus Shoes along with key independent footwear and menswear boutiques across all states and territories of Australia.Managed all facets of product pricing, segmentation and also developed a collection of product specific to the Southern Hemisphere that contributed significantly to local revenues. I also worked closely with CLAE HQ to craft a seasonal commercial offering of premium footwear which included time at CLAE's factory in Vietnam. Show less

Founded by Scott Williams in 2009, Lucky Cat acted as a sales agency (for Nike SB and Nike 6.0), and a distribution company for the below brands;CLAE Footwear www.clae.com RAEN Optics www.raen.comPOLER Stuff www.polerstuff.comNATIVE Shoes www.nativeshoes.com Starting the business as Managing Director and sole employee, i was fully responsible for all aspects fo the business including sales, marketing, finance and operations. Over the years we grew the team to include… Show more Founded by Scott Williams in 2009, Lucky Cat acted as a sales agency (for Nike SB and Nike 6.0), and a distribution company for the below brands;CLAE Footwear www.clae.com RAEN Optics www.raen.comPOLER Stuff www.polerstuff.comNATIVE Shoes www.nativeshoes.com Starting the business as Managing Director and sole employee, i was fully responsible for all aspects fo the business including sales, marketing, finance and operations. Over the years we grew the team to include a Finance Manager, Sales Manager and Customer Service Manager, allowing me to focus more on marketing and business development, whilst still being actively involved in the sales process.In 2014 we launched our e-commerce portal (luckycat.com.au).Whilst in 2015, (6yrs after launching Lucky Cat) the business was sold to the Philippines based Primer Group Of Companies.We still maintain and enjoy close relationships with all brand principals and retail partners. Show less

Exclusive sales agent for Nike SB, Nike 6.0 and Nike Snowboarding for New South Wales.Managing a large number of wholesale accounts in skate, surf and snow right across the territory. Helping to introduce the Nike brand to a lot of new action sports doors and growing existing relationships, whilst contributing significant revenues to the larger Nike Australia business.

Responsible for all categories of product for the Asia Pacific region, including footwear, apparel, accessories and snow (boards, boots and outerwear). Essentially the voice for the region regarding product, providing product feedback, market place analysis, seasonal line planning and special projects. As part of my role i would regularly meet with distributors and subsidiary partners and their key retailer buyers across Asia-Pacific to help support the product direction and SMU… Show more Responsible for all categories of product for the Asia Pacific region, including footwear, apparel, accessories and snow (boards, boots and outerwear). Essentially the voice for the region regarding product, providing product feedback, market place analysis, seasonal line planning and special projects. As part of my role i would regularly meet with distributors and subsidiary partners and their key retailer buyers across Asia-Pacific to help support the product direction and SMU requirements for footwear, apparel, accessories and snow hard-goods. I would then deliver feedback and product briefs and direction to the product teams at DC Shoes Californian global head quarters to help create the products for the region. Being based in Tokyo, Japan for my tenure in this role, provided me amazing insights into not only the Japanese consumer but the broader consumer base regionally. Show less

Product Line Manager for Nike Sportswear and Nike Skate (SB and 6.0) for Australia and New Zealand.I was primarily responsible for the setting product distribution and segmentation strategies and product flow for a number of different retail channels for 4 seasons per year.Travelling regularly to Beaverton (Portland) to Nike's HQ to work with the product teams and category leaders to help formulate the plans for the various business units in my portfolio.Working closely with key… Show more Product Line Manager for Nike Sportswear and Nike Skate (SB and 6.0) for Australia and New Zealand.I was primarily responsible for the setting product distribution and segmentation strategies and product flow for a number of different retail channels for 4 seasons per year.Travelling regularly to Beaverton (Portland) to Nike's HQ to work with the product teams and category leaders to help formulate the plans for the various business units in my portfolio.Working closely with key retail buyers and industry influencers to create the best assortments of product and ensure that they were released and marketed in a coordinated and cohesive manor. As the Action Sports Category Manger, I was responsible for formulating, building and executing the business case for the action sports business in Australia and New Zealand. Working closely with category leaders in Nike's Portland HQ, we put together a plan that was backed financially by the global business that allowed me to execute the plan locally including making key hires and radically adjusting the product offering including the introduction of some strict product segmentation.The business units that I was responsible for grew 35% YOY during my time in this position. Show less

Working out of Nike Pacific's Sydney office in the role of Senior Account Executive responsible for the National Sales of Nike Sportswear (Footwear, Apparel and Equipment) and Nike Action Sports (Nike SB and Nike 6.0) in Australia.My role was to work closely with the Product line Manager to help deliver the best product assortments to key national lifestyle and skateboarding accounts.Solely responsible for the sales aspect of the business unit, my role was very much at the coalface… Show more Working out of Nike Pacific's Sydney office in the role of Senior Account Executive responsible for the National Sales of Nike Sportswear (Footwear, Apparel and Equipment) and Nike Action Sports (Nike SB and Nike 6.0) in Australia.My role was to work closely with the Product line Manager to help deliver the best product assortments to key national lifestyle and skateboarding accounts.Solely responsible for the sales aspect of the business unit, my role was very much at the coalface working collaboratively with key buyers and business owners to significantly grow the business. Show less

Working in the newly established DC Shoes Australia subsidiary operation based in Sydney, in the role of National Sales Manager. I was responsible for setting and achieving sales targets along with mentoring a team of 8 sales reps and agents. My feedback helped to guide the product line selection and pricing and also product segmentation for the Australian business. I worked closely with the marketing teams to help the integration of marketing our marketing campaigns with our key retail… Show more Working in the newly established DC Shoes Australia subsidiary operation based in Sydney, in the role of National Sales Manager. I was responsible for setting and achieving sales targets along with mentoring a team of 8 sales reps and agents. My feedback helped to guide the product line selection and pricing and also product segmentation for the Australian business. I worked closely with the marketing teams to help the integration of marketing our marketing campaigns with our key retail partners. I was personally responsible for the servicing of all major accounts nationally and worked closely with our General Manager to build and execute the overall sales strategies for the business, that saw the business grow 6-fold during my tenure in this position. Show less

In-house State Sales Manager responsible for all aspects of sales and marketing in NSW of Fox Sportswear, Spy Optics, Circa Shoes, Forum Snowboards, Four Square and Special Blend Outerwear, Dainese Protection Equipment. I would service all accounts statewide including the major retailers.

Full-time store manager and buyer for iconic surf store located at Collaroy on Sydney's Northern Beaches.

My introduction to 'the industry'. The 4 years I was involved as Manager and Buyer for Spuds was a life changing experience that would set the path for my future endeavours.