Sam Parker Email & Phone Number

Wellington, Wellington Region, New Zealand

- Project lead on a full channel review.- Project lead on a redesign of the SharePoint intranet.- Project lead on reporting/analytics integration.- Project lead on the redesign and updating of newsletters to a new platform that includes reporting and analytics.- Lead on incident management Comms.- Developing and managing our channels and content strategies.- Strategically advising the Chief Executive and her Executive Assistant on weekly CE comms updates, including filming and editing.- Strategically advising the Deputy Chief Executives on comms updates, including copy writing, filming and editing.- Advising and supporting our seven Employee Network Groups. - Managing our internal news channels and related tasks, including the intranet and weekly all-staff newsletter.- Managing a content calendar and related processes, including content submission forms and guidance. - Providing editorial guidance and oversight for the main news channels for ACC staff. - Supporting the creation and delivery of content for ACC people, with a focus on identifying opportunities to showcase news across different channels.- Proactively advising the team on potential issues and that risks are being managed effectively.

Wellington, Wellington Region, New Zealand

- Developing communications and engagement strategies and tactics to support business objectives. - Proactively advising the team on potential issues and support end-to-end solutions. - Providing assurance that risks are being managed effectively.- Providing editorial guidance and oversight for the main news channel for ACC staff. - Supporting the creation and delivery of content for ACC people, with a focus on identifying opportunities to showcase news across different channels - Managing internal news channels and related tasks, including theregular all-staff and leaders’ newsletters.- Providing feedback/advice to internal customers.- Managing a content calendar and related processes, including content submission forms and guidance. - Regular reporting on analytics and data .- Providing support to the wider team to monitor internal channels and ensure timely responses to ACC peoples’ comments and manage general feedback and questions. - Assisting with the collation and interpretation of channel performance data, supporting team to continuously improve channel engagement approaches.

Preston, England, United Kingdom

- Managed Internal Communications for the entire organisation.- Developed an internal communications vision in line with the company's purpose.- Established an internal communications strategy - a first for the company.- Revolutionised the design of all internal communication materials, bringing them inline with the company's brand guidelines.- Designed and developed a new intranet on Sharepoint in partnership with the IT team.- Researched and developed a new communications solution to reach colleagues on the front line.- Managed content creation, production, design and distribution of a weekly newsletter and two quarterly newsletters.- Established a new way of working, managing projects and internal comms requests using tasks and planner on Microsoft Teams.- Provided strategic advice to senior managers and the board about managing communication risks and keeping their teams engaged in their organisation’s strategies and vision.

Bolton, England, United Kingdom

- Planned, developed and implemented PR/communications strategies.- Wrote, prepared and supervised the production of brochures, patient booklets, info leaflets, direct mail leaflets, e-shots and internal and external newsletters.- Wrote and placed other PR content (eg blogs and thought leadership pieces).- Identified current media trends and emerging news stories through which SpaMedica could comment/respond to grow brand recognition.- Responsible for supporting the Head of Marketing and Head of People in delivering the internal communications strategy.- Devised and coordinated photo/video opportunities.- Sourced and managed speaking and sponsorship opportunities.- Liaised with, and answered enquiries from media, individuals and other organisations.- Collated and analysed media coverage.- Managed the PR aspect of a potential risk/crisis.- Helped SpaMedica and Freedom Vision develop and manage their brand identities.- Monitored the public's opinions on SpaMedica and topical issues.

Glasgow, Scotland, United Kingdom

- Supported the delivery of the communications strategy for both NHS Research Scotland (NRS) and Scottish Health Innovations (SHIL).- Responsible for the day-to-day management, ownership and development of non-digital communications, including publications, events and stakeholder engagement.- Wrote, produced and disseminated engaging high profile communications, including corporate publications, posters, leaflets, presentations, magazine articles and newsletters.- Built relationships and worked effectively with colleagues and stakeholders to develop a strong suite of appropriate marketing materials and amplify communication efforts.- Proactively maintained a master calendar of significant events, campaigns and relevant awareness days.- Worked closely with other members of the Communications team to align online and offline activity.

Glasgow, Scotland, United Kingdom

- Managed and edited the staff intranet using Microsoft Sharepoint.- Sourced, wrote and published news articles to more than 1,200 employees.- Managed social media accounts; primarily for a campaign around exam marker recruitment.- Edited and published external newsletters using Marketo.

Preston, United Kingdom

- Built and launched a dedicated Parent Carer Forum website in collaboration with parents across the County.- Redeveloped web content as part of a wider communications team tasked with improving the ‘Local Offer’ website.- Designed and published a wide range of marketing materials such as posters, leaflets and social media graphics. - Interviewed, filmed and edited films for the dedicated YouTube channel.- Planned, promoted, hosted and presented at engagement events with parents, young people and industry professionals.- Key administrative and organisation tasks for board meetings and a range of task groups.- Delivered key work in line with the local authority’s official improvement plan.- Worked on OFSTED and CQC inspections.

Preston, United Kingdom

- Six month project where I managed change communication for a company restructure and rebrand.- Monthly comms catch up meetings with each department.- Developed a new staff Intranet and created content for it.- Wrote, distributed and promoted a bi-monthly staff newsletter and senior manager updates.- Attended monthly senior manager meetings to provide comms updates.- Designed posters, leaflets and graphics for internal distribution in the staff hub and advertising boards.- Managed the company’s website as well as that of its charitable subsidiary via CMS.- Managed and developed strategies for the social media accounts for the company and its charitable subsidiary.- Social media posting, scheduling and engagement via Hootsuite.- Generated content for, and managing the production of, a quarterly tenant newsletter.- Chaired regular tenant editorial panel meetings.

Leyland

- Updated staff on health and social care news and developments, as well as key messages from the Chief Executive.- Managed and developed comms strategies for the company’s key messages and values, as well as specific projects.- Wrote and distributed press releases and statements.- Managed a database of public contacts and key stakeholders.- Wrote and distributed reports to key stakeholders.- Held regular meetings with key stakeholders to update them on the work of the organisation.- Patient engagement.- Event planning and management.- Media monitoring - I regularly achieved more than £15,000 worth of press coverage each month. - Created and delivered communications materials such as posters, leaflets, brochures and banners using Adobe Creative Suite.- Line managed the Communications Assistant.

Blackburn, United Kingdom

• Managing, maintaining and generating content for the company’s website. • Social media posting, scheduling and engagement.• Managing a database of key contacts and stakeholders.• Creating and distributing a weekly e-newsletter to 9,000 subscribers.• Managing the production process of the magazine.• Interviewing senior business people for the magazine.• Writing articles for both the magazine and website.• Managing a team of freelance writers, photographers and designers.• Liaising with the printing company.• Event planning and management.• Event hosting and public speaking.• Recording and transcribing.

Blackburn, United Kingdom

Here my role was Junior Account Executive and was joint with my responsibilities for the Lancashire Business View team. I supported the Account Director across all client accounts as well as the events team when appropriate writing press releases and marketing collateral, liaising with the media, contact reports and scheduling work.

Blackburn, United Kingdom

I worked part-time at Clarks shoe store in Blackburn whilst studying, before working full-time at the Clarks store in Bolton. I provided a high level of customer service and product knowledge to meet company standards, as well as regularly dealing with families and young people in an engaging and friendly manner whilst under pressure. I am one of two stock room controllers and also aid management in recruitment and training.

Here I worked as a freelance content writer for Custard Media; an SEO company based in Bolton. I wrote content for their clients, blogging about a wide range of topics, including key words that link to a company’s website to boost internet hits. I had to write creatively and in an attractive style, as well as research topics in which I was unfamiliar with, to provide professional material that would be used online as a marketing tool.

Blackburn/London

I worked on a freelance basis for the national Scouting Magazine which is based in London. I wrote content for their website and magazine including news stories, features, interviews, how-to guides as well as their email newsletter. I also undertook online editing; regularly updating what news could be viewed online. The material had to be engaging and relevant to the target audience as well as written in a highly professional manner to meet expected standards.

Bachelor Of Arts (Ba), Journalism, First Class Honours

Activities and Societies: Course Representative, Year Representative, University Newspaper

Education record

Activities and Societies: Badminton Team