Scott Dudgeon Email & Phone Number

Louisville, Ky, Us

Lexington, Kentucky, United States

• Drive the creative vision and innovative strategy for marketing and branding initiatives, aligning with the companies values and business goals to elevate the company’s visual identity• Lead in-house creative team, inspiring them to deliver innovative, high-quality materials, including digital, brochures, presentations, site graphics, social media, event design, photography, and advertising campaigns (700+ projects per year)• Direct and mentor the creation of impactful presentations and proposals, working closely with business development teams to showcase capabilities and secure new client projects• Partner with the executive leadership team and key stakeholders to define and refine the company’s visual branding guidelines for multiple brands• Steer project budgets and timelines from brainstorming session to delivery, ensuring creative projects are held to the highest standards of design and integrity and arrive with time to spare• Have increased productivity by 42% in less than two years• Manage the budget effectively and responsibly, including overseeing resource allocation to external agencies and partners when applicable

Louisville, Kentucky, United States

Led marketing team and direction with goal of gathering leads.

Louisville, Kentucky Area

• Led a team of marketing specialists responsible for communication and marketing execution: art direction, branding, advertising, website content, photography, videos, emails, print collateral, trade shows assets• Created and implemented initiatives with set goals and assigned tasks via project management software• Collaborated with outside vendors including photographers and advertising agencies• Redesigned and managed the look of the companies main eCommerce website• Developed and maintained successful video (50 videos created annually) and 3D (300 renders created annually) programs• Created and maintained brand standards for both Rev-A-Shelf and Tresco Lighting brands (800+ projects per year with a 95% on-time percentage)

Louisville, Kentucky Area

• Managed the overall branding and creative, including fundraising events, for the non-for-profit association• Created advertising and signage for annual events (e.g., Homearama; Home, Garden, & Remodeling Show; Tour of Remodeled Homes) • Designed the association’s print products (1 monthly and 6 annual publications)• Edited and created all visual graphics/animations for video products• Managed the company’s website and social media outlets• Coordinated with local media to promote annual events (e.g., interviews, live feeds)• Created the marketing campaign that led to the most-attended event in the history of the association• Saved the association’s television show from cancellation by bringing it in-house during the recession.

Louisville, Kentucky Area

• Supplied spec ads for potential clients• Met and set standards for production as part of the Quality Committee• Designed print advertisements for a variety of publications, including the newspaper and advertising supplements• Created advertisements for a multifaceted clientele with diverse target audiences

Louisville, Kentucky Area

• Created on air news and sports graphics including animation. • Worked in Photoshop and After Affects. • Designed promotional pieces for the station including posters, billboards, stationary, and set design.