Co-Founder | Business Coach | FMCG Growth SpecialistWith over 30 years of expertise in strategic planning, business development, and market entry, I help family-owned FMCG companies successfully launch and scale their brands in West Bengal and the North East markets. As the Co-Founder of Impact Marketing, I specialize in distribution network expansion, sales team development, and market activation to drive brand visibility and revenue growth.Currently, I’m associated with Jhunjhunwala… Show more Co-Founder | Business Coach | FMCG Growth SpecialistWith over 30 years of expertise in strategic planning, business development, and market entry, I help family-owned FMCG companies successfully launch and scale their brands in West Bengal and the North East markets. As the Co-Founder of Impact Marketing, I specialize in distribution network expansion, sales team development, and market activation to drive brand visibility and revenue growth.Currently, I’m associated with Jhunjhunwala Fragrance House Pvt Ltd as Business Coach, leading the launch of their TRAMLINE Agarbatti in West Bengal—optimizing go-to-market strategies and ensuring successful market penetration.If you’re seeking FMCG market insights, distribution expertise, or a partner to help your brand thrive, let’s connect and explore growth opportunities together. Show less

• Crafting and executing growth strategy, overseeing sales, marketing, and business development efforts• Developing new channel partners and building strong relationships with existing ones• Managing sales and marketing teams, setting goals and objectives, and tracking key performance indicators• Implementing sales-force tools and strategies to optimize sales team performance and improve operational… Show more • Crafting and executing growth strategy, overseeing sales, marketing, and business development efforts• Developing new channel partners and building strong relationships with existing ones• Managing sales and marketing teams, setting goals and objectives, and tracking key performance indicators• Implementing sales-force tools and strategies to optimize sales team performance and improve operational efficiency.• Revamping distributor channel partners and enhanced touchpoints with key accounts• Developing strategic customer alliances with innovation centers and signed R&D agreements Show less

• Provided advisory support to the Resolution Professional, Liquidator, Senior Management, Business Leaders and functions; analyzed business opportunities for inorganic growth• Portfolio management of internal lines of business and subsidiaries of BRG Group of Companies (BRG Iron & Steel Company Limited, Rabirun Vinimay Private Limite and Bhuvee Stenovate Pvt. Ltd.)• Ensured smooth execution as Going Concern and corporate… Show more • Provided advisory support to the Resolution Professional, Liquidator, Senior Management, Business Leaders and functions; analyzed business opportunities for inorganic growth• Portfolio management of internal lines of business and subsidiaries of BRG Group of Companies (BRG Iron & Steel Company Limited, Rabirun Vinimay Private Limite and Bhuvee Stenovate Pvt. Ltd.)• Ensured smooth execution as Going Concern and corporate strategy, including scoping discussions and assigning resources, while juggling between both operational/tactical and strategic activities Show less

Highlights of My 42-Month Journey in Family Business (Oct'16 - Apr'20)1. Statutory Compliance:2. Digital Marketing Succes digital marketing efforts yielded remarkable results, significantly enhancing our online visibility, customer acquisition, and overall business growth. Here are the key initiatives and their impacts:a. Leveraged Digital Marketing:• Developed and executed a comprehensive digital marketing strategy that included various online platforms and techniques to… Show more Highlights of My 42-Month Journey in Family Business (Oct'16 - Apr'20)1. Statutory Compliance:2. Digital Marketing Succes digital marketing efforts yielded remarkable results, significantly enhancing our online visibility, customer acquisition, and overall business growth. Here are the key initiatives and their impacts:a. Leveraged Digital Marketing:• Developed and executed a comprehensive digital marketing strategy that included various online platforms and techniques to reach a broader audience and increase engagement.b. Google’s Local Business Listings:c. YouTube and Facebook Promotion:• Utilized YouTube for audio-visual publicity, creating engaging videos that showcased our food preparation process, customer testimonials, and behind-the-scenes footage.• Promoted these videos through targeted YouTube ads and organic posts to reach potential clients.• Leveraged Facebook for both organic and paid campaigns, posting regular updates, promotional offers, and engaging content to build a loyal online community.d. SEO and Website Optimization:• Implemented Search Engine Optimization (SEO) strategies to improve our website’s ranking on search engines.• Conducted keyword research to target relevant terms such as "corporate tiffin services," "office lunch delivery," and "healthy tiffin Kolkata."• Created high-quality content and backlinks from reputable sources, including a blog section called "Our Kitchen," which featured articles on healthy eating, recipes, and corporate wellness tips.e. Registration with B2C Portals:f. Planned Platform-Based Business Model:3. Streamlined Logistics & Supply Chain Management:.4. Business Development Triumphs:5. Training & Process Development:6. Performance Tracking & Budgeting: Show less

KEY Member in Leadership Team reporting to MD & CEO.With a relentless drive for success and a proven track record of achieving remarkable milestones, exceled in driving sales and market share growth across multiple channels. I have honed my skills in expanding reach and penetration in existing markets, while also spearheading successful forays into new geographies, enabling my organization to thrive in a competitive landscape.As a strategic leader, I am adept at delivering revenue… Show more KEY Member in Leadership Team reporting to MD & CEO.With a relentless drive for success and a proven track record of achieving remarkable milestones, exceled in driving sales and market share growth across multiple channels. I have honed my skills in expanding reach and penetration in existing markets, while also spearheading successful forays into new geographies, enabling my organization to thrive in a competitive landscape.As a strategic leader, I am adept at delivering revenue targets and effectively managing budgets, channel partners, and inventory. Collaborating closely with State heads, I have consistently translated business plans into tangible results, fostering a culture of excellence and continuous improvement. My ability to form strategic tie-ups with allied products has facilitated cross-selling opportunities, further strengthening the company's position in the market. I have earned distinction for driving impressive growth in various insurance segments. Notably, I achieved a remarkable 70% year-on-year growth in Life Insurance in FY 2014-15, a testament to my strategic acumen and ability to identify growth opportunities. Additionally, the East region, under my leadership, secured the top position in Motor Insurance PAN India during the same period, further consolidating our position as a market leader.I take pride in nurturing relationships and fostering collaboration across cross-functional teams. My strong stakeholder engagement and collaborative approach have resulted in seamless project execution and the establishment of win-win scenarios. I have built and defined standard operating procedures (SOPs) for new business development strategies. My keen eye for identifying business challenges has led to the implementation of innovative solutions, boosting efficiency and productivity.My relentless pursuit of excellence, along with my strong leadership and team-building skills, has enabled me to deliver exceptional results and exceed expectations. Show less

Key Responsibility –I played a pivotal role in driving impactful strategic initiatives that transformed business development in the Rest of Bengal Area. With comprehensive responsibility for end-to-end sales processes, my focus on optimizing distribution efficiency and resource allocation resulted in remarkable market expansion and sustainable growth.Central to our success was the management and control of Branch Rhythm activities. By fostering a culture of accountability and… Show more Key Responsibility –I played a pivotal role in driving impactful strategic initiatives that transformed business development in the Rest of Bengal Area. With comprehensive responsibility for end-to-end sales processes, my focus on optimizing distribution efficiency and resource allocation resulted in remarkable market expansion and sustainable growth.Central to our success was the management and control of Branch Rhythm activities. By fostering a culture of accountability and collaboration among branch teams, we empowered them to take ownership of their targets and align their efforts with strategic goals. The result was a substantial increase in productivity, improved service quality, and elevated customer satisfaction.Employee engagement emerged as a crucial driver of business success. We invested in employee-related Branch Rhythm activities, focusing on skill development, training, and recognition programs. These efforts yielded a motivated workforce that displayed greater dedication and loyalty, contributing to higher employee retention and a positive work environment.To strengthen our competitive edge, we designed and managed Branch Health activities. Publishing branch calendars, improvement plans, and data-driven analyses enabled us to identify bottlenecks and areas for growth. By taking proactive measures, we streamlined operations and optimized performance.Knowledge sharing through best practices and branch audits fostered a culture of continuous improvement. Leveraging success stories and implementing best practices across the region led to higher operational efficiency and customer-centric solutions.My Regional strategic initiatives have left an indelible mark on business development in the Rest of Bengal Area. By prioritizing streamlined sales processes, enhanced distribution, employee engagement, and targeted improvement strategies, we achieved remarkable growth, increased market share, and elevated overall performance. Show less

Profit Centre Operations/ Branch OperationsoSteering profit centre operations for assigned territory for accomplishment of top-line growth & bottom-line profitability. oEstablishing corporate goals, short term and long term budgets and developing business plans for enhancing revenues and controlling expenses. Sales & MarketingoForecasting monthly/annual sales targets and executing them in a given time frame thereby enhancing existing clientele.oDriving sales efforts… Show more Profit Centre Operations/ Branch OperationsoSteering profit centre operations for assigned territory for accomplishment of top-line growth & bottom-line profitability. oEstablishing corporate goals, short term and long term budgets and developing business plans for enhancing revenues and controlling expenses. Sales & MarketingoForecasting monthly/annual sales targets and executing them in a given time frame thereby enhancing existing clientele.oDriving sales efforts for attainment of periodical targets with a view to optimize revenue from primary and achieve business excellence.Business Development ..Channel Management / Distribution ManagementTeam Management Leading & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets. Show less

 Deft in conceptualizing & implementing short-term / long-term term plans as well as managing teams with focus on excelling business targets of the BRANCH .  Steering Branch Business Development and operations with focus on offering advisory services to Priority/HNI Clients in investment solutions thereby enhancing returns on investments.  Pivotal in establishing a reliable & cost effective network of Life Advisors / Agents and channel partners to… Show more  Deft in conceptualizing & implementing short-term / long-term term plans as well as managing teams with focus on excelling business targets of the BRANCH .  Steering Branch Business Development and operations with focus on offering advisory services to Priority/HNI Clients in investment solutions thereby enhancing returns on investments.  Pivotal in establishing a reliable & cost effective network of Life Advisors / Agents and channel partners to escalate sales levels , New Business Development. Proficient at reviewing high impact processes & delivered proven solutions to improve coverage of key business attributes and operational effectiveness.  An enterprising team leader with strong analytical, problem solving & organizational abilities. Show less

 Deft in conceptualizing & implementing short-term plans as well as managing team of Sales managers with focus on excelling Team's business targets.  Steering the Team with focus on offering advisory services to Priority/HNI Clients in investment solutions thereby enhancing returns on investments.  Pivotal in establishing a reliable & cost effective network of Life Advisors / Agents and channel partners to escalate sales levels. An… Show more  Deft in conceptualizing & implementing short-term plans as well as managing team of Sales managers with focus on excelling Team's business targets.  Steering the Team with focus on offering advisory services to Priority/HNI Clients in investment solutions thereby enhancing returns on investments.  Pivotal in establishing a reliable & cost effective network of Life Advisors / Agents and channel partners to escalate sales levels. An enterprising team leader with strong analytical, problem solving & organisational abilities. Show less

Managing a Team of Life Advisors

Responsible for registering both Buyers and Sellers of Sugar for spot and forward trading for East & South region.Training the Bulk Cosumers like Coke, Pepsi , Cadbury India for Online participation in purchasing Sugar .Coordinating and Managing spot trading for Sugar Trader, Merchants and Mills.

I have excelled in key accounts handling, where I have strategically managed and nurtured relationships and brand loyalty. Appointed AMC (Area Market Contractors) to expand Coca-Cola's market reach and presence. optimizing channel distribution strategies, and enhancing market presence for leading soft drink brand Coca-Cola.Key Accounts Handling: With a customer-centric approach, I have successfully managed key accounts for Coca-Cola, ensuring their satisfaction, loyalty, and continued… Show more I have excelled in key accounts handling, where I have strategically managed and nurtured relationships and brand loyalty. Appointed AMC (Area Market Contractors) to expand Coca-Cola's market reach and presence. optimizing channel distribution strategies, and enhancing market presence for leading soft drink brand Coca-Cola.Key Accounts Handling: With a customer-centric approach, I have successfully managed key accounts for Coca-Cola, ensuring their satisfaction, loyalty, and continued partnership. By understanding their unique needs and challenges, I have delivered tailored solutions, resulting in increased sales, market share, and brand advocacy.Channel Distribution Strategies: My expertise in channel distribution has allowed me to optimize the supply chain and distribution network for Coca-Cola. By identifying high-potential markets, analyzing consumer behavior, and implementing efficient distribution channels, I have facilitated the seamless availability of Coca-Cola products.Market Presence Enhancement: Through innovative marketing and promotional initiatives, I have significantly enhanced Coca-Cola's market presence and visibility. Data-Driven Insights: My approach is underpinned by data-driven insights, where I utilize market research, consumer behavior analysis, and sales data to inform decision-making. This approach has enabled me to identify emerging trends, capitalize on untapped opportunities, and address potential challenges proactively.Revenue Growth: Through my strategic initiatives and relationship-driven sales approach, I have consistently achieved revenue growth targets for Coca-Cola. By focusing on customer retention and expanding market share, I have contributed significantly to the company's overall financial success.In conclusion, my expertise in key accounts handling, appointing AMC, and channel distribution, combined with my dedication to enhancing market presence, has been pivotal in driving the success of Coca-Cola. Show less

As the individual accountable for primary billing and secondary sales of music cassettes at Gramophone Company Pvt Ltd, my role involves overseeing the entire distribution network and wholesale operations to ensure the seamless flow of products from manufacturing to end consumers through wholesalers and retailers.Primary Billing:Order Processing: I am responsible for processing and managing all incoming orders from wholesalers and retailers. This includes verifying order… Show more As the individual accountable for primary billing and secondary sales of music cassettes at Gramophone Company Pvt Ltd, my role involves overseeing the entire distribution network and wholesale operations to ensure the seamless flow of products from manufacturing to end consumers through wholesalers and retailers.Primary Billing:Order Processing: I am responsible for processing and managing all incoming orders from wholesalers and retailers. This includes verifying order details, quantities, and pricing accuracy.Payment Processing: I ensure that all payments from wholesalers and retailers are processed efficiently and that any outstanding dues are promptly followed up.Sales Documentation: Maintaining comprehensive sales records, including sales orders, invoices, and payment receipts, is a crucial aspect of my role.Secondary Sales:Wholesaler and Retailer Management: I build and maintain strong relationships with wholesalers and retailers to understand their requirements, address concerns, and foster long-term partnerships.Sales Targets and Performance: I set sales targets for wholesalers and retailers and monitor their performance regularly to ensure they meet the company's sales objectives.Distribution Network:Distribution Management: I manage the functioning of distribution centers, ensuring smooth storage, handling, and dispatch of music cassettes.Expansion and Market Reach: I strategize and execute plans to expand the distribution network into new regions, maximizing market reach and product availability.Market Analysis: I conduct regular market analysis to identify trends, consumer preferences, and potential growth opportunities to make informed decisions about distribution strategies. Show less