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Sean Cohen is a Group Director at Assembly Global at Assembly Global. He possess expertise in marketing, microsoft excel, social media marketing, online advertising, social media and 10 more skills.
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Group DirectorAssembly Global May 2024 - PresentLos Angeles, California, United States -
Senior Director Paid MediaAssembly Global Dec 2021 - May 2024Los Angeles, California, United States
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Senior Director, Paid MediaForwardpmx Jul 2021 - Dec 2021Los Angeles, California, United States -
Director, Paid MediaForwardpmx Dec 2019 - Jul 2021Los Angeles, California, United States
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Lead, Sem Products And OptimizationThe Search Agency Jul 2017 - Dec 2019Greater Los Angeles AreaThe Search Agency is now ForwardPMX -
Senior Manager Paid SearchThe Search Agency Jul 2015 - Jun 2017
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Manager Paid SearchThe Search Agency Jul 2014 - Jun 2015
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Associate Paid Search ManagerThe Search Agency Aug 2012 - Jul 2014
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Marketing AnalystGoldline International, Inc Aug 2009 - May 2012Santa Monica, California• Analyzed the $35M marketing budget to identify areas of cost savings, synergies, and growth opportunities. I achieved this through analyzing large data sets over multiple platforms and converging the findings into actionable solutions and results through reports and presentations across multiple departments• Built a financial model that projected the lifetime profitability of a campaign based on the volume of leads, cost of advertising, close rates, and average order size and reorder rates, then discounted the cash flow to derive the NPV. The findings were present in the quarterly board presentationFurther enhanced this by using an impression based attribution model to determine the residual effects of the campaigns that did not receive credit for leads and sales to more efficiently look at the campaigns• Created and produced a monthly report for the CEO and CMO that analyzed all television campaigns and creatives by major KPIs that detailed out monthly campaign and market trends, lifetime trends and company-wide changesProduced a weekly version to give a micro view, which was responsible for catching dubbing errors that resulted in a refund and subsequent loss of potential revenue• Implemented and maintained social media marketing for the company• Introduced demographic and psychographic segmentation to the company, defined the core customer group and outlined a plan on how to gain more exposure to our target audience• Analyzed and assisted in the implementation of loyalty programs through the CRM database• Located areas of inefficiencies in several lead generating campaigns that saved over 100K in lost marketing dollars yearly.• Responsible for weekly and monthly reporting to vendors about campaigns they were running• Created several adhoc reports that would later become ongoing weekly and monthly reports• Cross-trained to assist each person in my department in case of their absence from digital and interactive marketing to producing a radio show -
Program DirectorMission Academic Youth Empowerment Program May 2006 - May 2007San Francisco Bay Area• I was the liaison between the benefactor and the program.• I begun the process of transforming the after-school tutorial program for at-risk youth into a non-profit.• As the head of the program, I cultivated the awareness of it from a single university program to a multi-university program that extended its reach to Stanford and San Francisco State University.
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Academic CoordinatorMission Academic Youth Empowerment Program Aug 2005 - May 2006San Francisco Bay Area• I was in charge of the mentees’ performance in both school and the program.• I aligned mentors with mentees and maintained all sponsored events and activities for the program.
Sean Cohen Skills
Sean Cohen Education Details
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American Studies W/ Emphasis In Global Consumerism -
Los Angeles Center For Enriched Studies
Frequently Asked Questions about Sean Cohen
What company does Sean Cohen work for?
Sean Cohen works for Assembly Global
What is Sean Cohen's role at the current company?
Sean Cohen's current role is Group Director at Assembly Global.
What is Sean Cohen's email address?
Sean Cohen's email address is se****@****pmx.com
What is Sean Cohen's direct phone number?
Sean Cohen's direct phone number is +131087*****
What schools did Sean Cohen attend?
Sean Cohen attended University Of California, Berkeley, Los Angeles Center For Enriched Studies.
What skills is Sean Cohen known for?
Sean Cohen has skills like Marketing, Microsoft Excel, Social Media Marketing, Online Advertising, Social Media, Advertising, Digital Marketing, Analysis, Crm, Digital Media, Lead Generation, Google Adwords.
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