Eliminating plastics jugs one tank at a time

• Lead the retail programs team to support our franchisees with operational standards and preferred vendors• Develop our long-term service strategy aligned with our overall retail and customer experience strategies• Leverage our mystery shop and site evaluation program data to measure and improve our service execution• Develop, execute, and maintain negotiated agreements with national vendors to offer preferred contract terms• Manage the franchisee rewards program including employee, manager, and franchisee of the year• Manage all retail operations stakeholders to ensure all existing and future programs align with the franchisee needs

• Led the execution of all major A&W projects supporting 64 A&W locations including rolling out new point of sale equipment and digital menu boards.• Leverage key sales and operational metrics with delivery partners to grow off-premise A&W sales• Forecasted annual capital equipment budget to minimize ongoing maintenance and reduce restaurant downtime

• Led branding projects and developed branding guidelines across retail and wholesale channels• Improved workforce efficiency by streamlining processes within Marketing Communications group• Developed new tools to establish better collaboration between marketing communications and business partners

• Enabled franchisees to effectively execute our marketing programs and align with the retail business strategy• Analyzed sales and operational key performance indicators to identify sales growth opportunities• Performed monthly business reviews with each franchisee identify opportunities and set objectives to achieve them• Identified growth potential and developed competencies within the territory to encourage franchisee development• Held territory meetings to engage franchisees in our programs and to develop a collaborative team culture

• Managed a national retail makeover with optimized floorplans and new fixtures leading to 12% annual sales growth• Maximized linear gross margin by optimizing planogram sizing using historical sales and margin data• Increased store sales by optimizing floorplans based on heat map data to understand customer habits and patterns