• Responsible for direct project management of marketing programs, from conceptualization through development, implementation, and reporting, for Tier 1 automotive clients.• Develop program scopes, budgets, briefs, KPI’s and rapid alignment presentations.• Ongoing management of project workflows, budgets, logistics, deliverables, and reports (budgets of up to $1M).• Manage delivery excellence from a variety of service partners, including digital lead capture assets, video production, custom fabrication, digital and print creative assets, and branded merchandise.• Lead client status updates and approvals.• Manage ongoing relationships with brand partners while ensuring delivery of value for client.• Participate in the hiring process, screening candidates to assess experience and fit for role.• Deliver program wrap reports, preparing, analyzing, and interpreting KPI results for key learnings and PDCA reports.• Reconciliation of program budgets.

• Oversee a national “Field Force” team of 600+ part-time employees, with a focus on training, employee experience and performance management.• Oversee and manage the employee workforce management platform (Natural Insight) for all part time team members.• Developed and implemented SOP and templates for screening campaign applicants thoroughly and efficiently.• Build dynamic and effective teams, profiled, and anchored to brand, pillar, and project objectives.• Created and implemented a standardized performance review process.• Oversee training material development and delivery to team members.• Reimplemented Natural Insight, creating new procedures to reduce/eliminate unauthorized access to sensitive information.• Developed enhanced on-site reporting procedures to capture and track more data for PDCA cycle implementation.

• Selected, scheduled, trained, managed, and mentored in-field team members.• Possess strong commitment to team environment dynamics with the ability to contribute expertise and leadership directives at appropriate times.• Built and implemented a scheduling document for use across all experiential marking programs to automate schedule creations in the workforce management platform and budget tracking, increasing scheduling efficiency and reducing mistakes caused by human error.

• Managed teams of up to 20 Brand Ambassadors and CSRs for national experiential marketing programs for Tier 1 automotive clients.• Oversaw the on-site consumer experience, ensuring client objectives were consistently delivered, and KPI’s exceeded.• Lead event load-in and load-out, and associated property, vendor, partner, and client interface.• Produced internal post-event reports, with a focus on successes, opportunities, and next steps.

• Responsible for recruiting, scheduling, and training Brand Ambassador teams in six Canadian cities, to support a multi-stop experiential marketing tour for a national automotive client.• Event coordination support, including partner interface, client interface, shipping logistics, and post-event reporting.• Managed on-site event executions, supporting teams to consistently deliver above program targets.

• Document corporate marketing initiatives for training and promotional purposes. • Provided technical guidance on the creation of a 10-node render platform, maintaining benchmark at a 40% budget reduction.