Sean Freeman Email & Phone Number

Mayfield Village, Oh

Mayfield Village, Oh

Responsible for the Direct Marketing of Progressive's insurance offerings (Auto, Home, Renters, Boat, Motorcycle, RV, etc.) across Paid Search, Affiliate Marketing , Programmatic Display and Video, and Direct Strategic Partnerships.

Mayfield Village, Oh

Directly manage the profitable growth of Progressive business written through national agency partners (P&L responsibility for over $450 million in DWP) by identifying profit/growth opportunities, negotiating contracts with new and/or existing insurance partners, analyzing growth/profit/expense trends, improving agent satisfaction and product/company knowledge, implementing cost reduction measures and/or improving process efficiencies, and adjusting and negotiating compensation structures.

Lead a team of 9 marketing professionals in all Plymouth Rock direct response initiatives. This includes, but is not limited to executing campaigns within direct mail, online display, paid search, affiliate and lead aggregator networks, direct business partnerships/referrals and events ensuring that the proper response channel is featured (Captive Agents, Direct Channel, and/or Independent Agents) and all marketing efforts have the proper acquisition cost economics.

Designed and priced the NJ auto product to achieve budgeted growth and profit targets; monitored product results (sales, profitability, etc.) to isolate pertinent trends and prescribe any corrective action; analyzed competitor actions and anticipated the impact on High Point’s product results; identified creative solutions that improved product marketing and ensured products complied with all applicable laws and regulations as controlled by the Department of Banking and Insurance.

Provided strategic vision for pricing, competitive intelligence and analysis to improve business results; researched competitors’ strategy, market share, financial results, targeted markets, merger & acquisition activities and product development; analyzed results, recommended actions, and assessed implications of intelligence findings. Managed and resolved tactical pricing issues with key internal and external partners; improved forecasting accuracy/insight and provided significant management support to ongoing initiatives/projects.

Managed market analysts in conducting competitive rate analysis in the commercial business segment by identifying competitor strategies and recommending rate and policy adjustments. Responsibilities also included trend analysis and forecasting for North American leisure and one way rentals, implementing process improvements, and working closely with CFO and other executives in ad hoc projects and analysis.

Responsibilities include determining, recommending, and implementing the appropriate changes to state insurance rates for different risk classes. This is achieved by executing actuarial models, completing rate revisions, filings and indications, extracting information from databases, manipulating spreadsheets and communicating results to managers.

Responsibilities include determining, recommending, and implementing the appropriate changes to state insurance rates for different risk classes. This is achieved by executing actuarial models, completing rate revisions, filings and indications, extracting information from databases, manipulating spreadsheets and communicating results to managers.

Mba, Specializing In Marketing And Product Management

Ba, Finance