In my role as Sr. Director of Web Products at American First Finance, I crafted and executed a strategic roadmap to augment and improve our digital fingerprint. I established efficient, goal-oriented processes while adhering to legal and compliance requirements, including intricate and varying federal and state regulations. I also championed SEO initiatives within the organization, supported our internal stakeholders' priorities, and helped develop a talented, high-impact internal search acquisition team to support sustainable, ongoing success.

Support our home business unit through analyses of revenue and conversion data to drive business decisions and financial results. Own key operational initiatives and spot opportunities for improvements to key brand assets. Evaluate business trends and implement appropriate solutions to increase asset performance, efficiency, and profitability overall.

Helping eCommerce and online businesses acquire customers, grow revenue, and increase profitability with practical solutions and seamless execution.

Provide SEO, PPC, CRO & digital marketing solutions to SMB and business professionals. Create and implement custom, scalable SEO strategies, and processes for in-house flagship property and client sites. Develop content strategies to support organic growth efforts and create processes for ongoing execution. Manage SEO processes and lead several teams through all aspects of onsite and offsite optimization for SEO. Craft cohesive marketing campaigns and solidify a sustainable channel of user-generated content. Conduct audits and evaluate KPIs to assess and improve website conversion rates, revenue, and performance.

Crafted scalable SEO strategies for a variety of websites, updated internal SEO & technical SEO standards and worked to help incorporate CRO practices into ongoing design processes. Responsible for keyword research, competitive analysis, and defining site architecture for a network of sites to improve organic performance.

Growing online visibility, improving website conversion efficiency and solidifying our website as a sustainable revenue channel for the Snap Finance brand. Preparing new site for launch and ensuring all new pages are optimized for launch. Defining, coordinating and executing search engine and conversion rate optimization-strategies across 100k+ pages. Performing keyword research, commissioning content and directing overall content strategy. Strategizing content proliferation. Managing CRO, analyzing and improving user experience based on user intent and conversion metrics. Creating a sustainable, organic traffic channel as the foundation of our digital strategy. Defining website architecture, aligning page content with search intent and consistently monitoring behavioral analytics for revenue-generating opportunities. Organizing and leveraging user testing, A/B testing and surveys for CRO purposes. Analyzing PPC channels for profitability and consulting on new paid search campaign formats. Exploring new opportunities for online revenue generation for both B2C and B2B business formats.

Responsible for SEO, email and content strategies. Hire and manage new team members, direct reports and contractors in alignment with marketing strategy. Manage cross-departmental projects, simultaneously, with the goal of improving performance efficiency and increasing online conversions. Create and maintain new partnerships and manage mutually-beneficial, strategic campaigns. Author, design and strategized email campaigns to support long-term and seasonal strategies.

Create sound, effective and measurable SEO and marketing strategies that can be executed to achieve both short-term and long-term gains. Identify and prioritize onsite optimization strategy to support organic traffic growth on local, national and international stages. Perform detailed deep analyses on web metrics used to strategize and provide thorough search marketing proposals to multiple clients with different KPIs within differing industries. Build, manage and optimize high-budget PPC lead generation campaigns while maintaining threshold for positive ROI.

Create and implement high-quality, targeted linkbait campaigns. Conduct in-depth onsite analyses (SEO) and propose optimization updates. Identify and present website structural improvements while balancing customer usability and property profitability. Conduct keyword research and analyses and propose optimization improvements based on potential ranking opportunity. Provide detailed content performance ratio reports and create strategies to leverage high-performing content. Construct and execute link building strategies and processes to improve overal organic ranking performance and traffic generation.

Provide internal exposure and up-to-date accounts of company achievements and aspirations via intranet. Redesign portal structure for better usability and more intuitive pathways.

Work in sync with technical director to orchestrate television anchors and cameras to produce seamless transitions from live broadcast news segments to sponsored commercials and segues.