Sean Morrison Email & Phone Number

Street, Gb

Street, Somerset

• Development and activation of the Affiliates marketing strategy, ensuring this supports e-commerce growth objectives • Manage conversion-led campaigns across the Affiliate, Programmatic and SEO channels to increase site traffic, revenue, conversion and, raise brand awareness• Manage multiple channels media budget (+£2 Million) utilising proven knowledge of how to maximise ROI and meet business objectives within each marketing channel• Managing and maintaining direct relationships… Show more • Development and activation of the Affiliates marketing strategy, ensuring this supports e-commerce growth objectives • Manage conversion-led campaigns across the Affiliate, Programmatic and SEO channels to increase site traffic, revenue, conversion and, raise brand awareness• Manage multiple channels media budget (+£2 Million) utilising proven knowledge of how to maximise ROI and meet business objectives within each marketing channel• Managing and maintaining direct relationships with external agencies, multiple internal stakeholders, external suppliers and affiliate publishers• Deliver regular robust reporting, including analysing performance KPIs such as ROI, ROAS and CPOs, thanks to a deep understanding of tools including IBM, Acoustic and GA360• Recruitment and engagement of a diverse range of Affiliate publishers, using competitor and gap analysis to onboard a robust and diverse publisher channel mix• Work collaboratively with marketing channel managers (PPC, ECRM, Consumer) and key stakeholders such as heads of Digital Marketing, Digital Engineering, Ecommerce and Brand to develop an integrated marketing strategy to grow Clarks, through acquiring and retaining a profitable customer mix• Creation of Digital Performance Marketing strategies by building, implementing and managing tactical incentives across multiple channels, such as Affiliates, PPC, SEO & ECRM• Work closely with external agency to support organic SEO growth through keyword analysis, metadata and content optimisations, editorial article creation, digital PR campaigns (reactive & hero), and site speed improvement initiatives• Work closely with internal teams, such as visual merchandisers, trading, digital engineering and brand to support SEO improvements via backlink analysis, content gap analysis, content page creations and optimisations, re-directs, 404 error reporting and internal linking recommendations Show less

Somerset, England, United Kingdom

• Create and maintain an affiliate and programmatic display marketing activity trade plan, to cover all key trading periods and events throughout the year• Production of detailed channel exposure plans, designed to support business commercials of sessions, orders, conversion and deliver a positive ROAS• Robust reporting and analysis of marketing activities across the marketing channels• Recruitment and engagement of high-quality affiliates, to drive orders and therefore meet… Show more • Create and maintain an affiliate and programmatic display marketing activity trade plan, to cover all key trading periods and events throughout the year• Production of detailed channel exposure plans, designed to support business commercials of sessions, orders, conversion and deliver a positive ROAS• Robust reporting and analysis of marketing activities across the marketing channels• Recruitment and engagement of high-quality affiliates, to drive orders and therefore meet business KPIs and diversify the affiliate publisher mix• Collaboration with internal teams such as merchandising, design and brand to ensure multi-channel alignment on digital campaigns• Creation and briefing of internal communications materials to teams outside of digital marketing, to showcase successes and lessons learnt• Helping to improve creative development of marketing materials, in line with the brand guidelines• Managing the direct relationships with all affiliate publishers and external agencies• Activate A/B and multivariant testing with the objective of gaining insight into best practices across the channels• Manage channel budgets (+£2 million) and optimise to pre-agreed performance targets such as CPO, ROAS Show less

Street, Somerset

• Development and production of all major marketing materials to support retail, wholesale and franchise teams. This included briefs for POS seasonal, product collaboration, windows and store interiors • Responsible for developing and implementing POS e.g. windows and in-store• Providing fact-checking and copy-editing on all marketing materials sent to Retail, Franchise and Wholesale teams• Direct relationships with external sourcing agencies and printers. Managing these… Show more • Development and production of all major marketing materials to support retail, wholesale and franchise teams. This included briefs for POS seasonal, product collaboration, windows and store interiors • Responsible for developing and implementing POS e.g. windows and in-store• Providing fact-checking and copy-editing on all marketing materials sent to Retail, Franchise and Wholesale teams• Direct relationships with external sourcing agencies and printers. Managing these relationships to deliver the POS to brief, on time and within budget• Planning, sourcing materials and executing all internal and external retail conference events Show less

Glasgow, Scotland

Core Accountabilities:• Driving the change management process of assigned stores through effective planning, delivering motivational training, facilitating presentations and consistent developmental feedback to team members through to senior managers.• Daily visits to store teams to ensure management staff are engaged in setting weekly actions to drive the change process through training sessions, presentations, observations, effective feedback and completion of assessment reports. This… Show more Core Accountabilities:• Driving the change management process of assigned stores through effective planning, delivering motivational training, facilitating presentations and consistent developmental feedback to team members through to senior managers.• Daily visits to store teams to ensure management staff are engaged in setting weekly actions to drive the change process through training sessions, presentations, observations, effective feedback and completion of assessment reports. This also included addressing any potential risks or threats to the change process.• Daily communication with change team members to discuss the status of each team and to feedback to each other on performance and areas to improve.• Effective time management & forward planning to ensure that all areas of the change process are properly cascaded to each team. Show less

Grafton Street, Dublin

Derry, Northern Ireland

Derry, Northern Ireland

Level 2/3 Psychotherapy And Counselling (British Association Of Counselling And Psychotherapy), Pass

Level 2 and Level 3 Accredited in Psychotherapy and Counselling. Accredited by the British association of counselling and psychotherapy

Event Management

Nvq L2 Professional Cookery

Level 2 Professional Cookery (including additional modules)