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With over 20 years’ experience in marketing roles with knowledge in leading all areas of the marketing mix and experience of project management, business analysis and strategy and planning. I can offer experience in senior management, leading an effective team and large-scale projects as well as detailed understanding of the developments in digital marketing, brand development, campaign and content development, stakeholder engagement and am passionate about customer retention and development. At Cystic Fibrosis Trust I co-led brand development and a subsequent brand and values refresh and we redeveloped their website to ensure more accessible and meeting needs of our different audiences. I helped increase online donations by 153% and 142% in fundraising events enquiries year on year. Supported all strategic areas including data strategy, EDI strategy and work and strategic audience insights and related work streams for change.Increased ticket sales at Royal Opera House to 50% online (£2m online each month) and web visits by 44%. I also launched a Twitter campaign internationally with a PR value of £1m and produced popular award-winning videos with over one million views. I also have experience as a teacher and believe this helps me to support my team and colleagues and ensure effective and accessible understanding of complex topics and communications.
Freelance (Self Employed)
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Marketing ConsultantFreelance (Self Employed)London, Gb
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Head Of MarketingCystic Fibrosis Trust May 2017 - PresentLondon, United KingdomTo lead, manage and deliver a proactive, inspiring and impactful programme of marketing activity (content, website, digital marketing, design) that drives positive change for people affected by cystic fibrosis. Devise and lead the Trust’s Marketing function and Act as the organisational lead on the implementation and delivery of the Trust’s External Affairs strategy and marketing plan to deliver innovative, high-impact campaigns and activities that realise the aims and objectives of the Trust’s strategy to achieve a life unlimited for everyone affected cystic fibrosis. Ensure the Trust is proactively and meaningfully connecting with stakeholders across the cystic fibrosis community and wider audiences to drive increased awareness of and engagement with the Trust, our work and our impact and mobilise change. At Cystic Fibrosis Trust I led brand development I helped increase online donations YOY and fundraising event sign ups. Supported all strategic areas including data strategy, EDI strand a subsequent brand and values refresh and we redeveloped their website to ensure more accessible and meeting needs of our different audiences. -
Digital Marketing ManagerCystic Fibrosis Trust Jul 2015 - May 2017London, United KingdomLed digital marketing including supporting website development, aligning content teams, bringing on wider digital marketing support for SEO, PPC, wider advertising support, email marketing and embedding digital tools and practices across the Trust,
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LecturerThe Marketers' Forum Limited Jul 2015 - May 2017London, United KingdomTaught CIM digital marketing modules to adult marketing professionals as well as supported their assessments. -
LecturerLondon School Of Marketing Mar 2015 - Dec 2015LondonTaught digital marketing to adult professionals (evening classes)
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Head Of Digital MarketingReader'S Digest Uk (Vivat Direct Limited), Simply Media & Moviemail Jun 2014 - Jan 2015London• Development of Reader’s Digest brand and market research aligned with commercial strategy• Implementation of SEO, Affiliates, PPC, Display marketing and campaigns• Business development – support in bringing on new partners• Execution of visible co-created campaign with Paddington Bear & partners• Developed core website and new web shop for Reader’s Digest to inform branding across all platforms
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Digital Marketing ManagerAspria Aug 2011 - Jun 2014London, United KingdomLead on Digital strategy, social media, content development, CRM, corporate marketing, digital brand development, and supporting sales and marketing activity across the group. Key responsibilities include:• Delivering high quality interactive content for TV, online and screens.• Delivering a corporate and interactive members’ website for 30,000 members• My work enabled social media to work with all areas of the business operations• Developing and driving CRM strategy across the group in multiple countries and with multi-lingual considerations.• Leading on all social media activity including an interactive members’ website, video content and social media content planning for all channels • Support membership and retail sales
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Digital Media Producer (Marketing)Royal Opera House May 2008 - Aug 2011London Area, United KingdomDelivered online marketing campaigns for a leading global arts organization and reporting to Head of Marketing and Head of Digital. Key achievements and responsibilities include:• Produced 80% of the online video & audio content, including an award winning online film• Increased online sales by 7% (£2m online each month) and web visits by 44%• Work with traditional artistic teams to deliver new projects online, including the twitter opera - a global press story and nominated for The Guardian Innovation Award and generated around £1m PR media reach.• To deliver the CRM strategy online with the delivery of audience-appropriate content and communications, including email campaigns.• Analyze the success of customer communications • Supported customer and retail sales, brand campaigns, marketing and learning priorities using social networks, third-party websites, Search Engine Optimisation (SEO), working with an agency, resulting in a 44% increase in traffic year on year combined with Search Engine Marketing (SEM) which was implemented. -
Digital Account ManagerLondon Calling Oct 2006 - May 2008London Area, United Kingdom• Developed digital strategies for key clients, including Soho Theatre, Philharmonia and The Royal Court, in the arts and cultural sector.• Research into new developments in digital marketing including web 2.0, mobile marketing and CRM systems• Development of Corporate brand of London Calling, including email strategy, sponsorship programmes and digital product development
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Marketing OfficerBirmingham Hippodrome Nov 2005 - Jan 2006Birmingham, England, United KingdomDelivered one of the largest commercial independent theatre‘s marketing and sales objectives. This included print design, OOH and print advertising, print and poster distribution, direct mail, content and digital marketing and audience development. Supported PR plans, events and press nights.Key achievements include:• Driven significant visitors online with over 40% tickets purchased online• Managed all areas of the marketing mix, including direct mail, print production, email marketing and website development, outdoor marketing and media planning with low resources under pressure
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Marketing/Press OfficerThe Drum Arts Centre Aug 2004 - Nov 2005Birmingham, England, United KingdomCoordinated all marketing and press activity for the UK’s leading Black Arts Centre. This included print production, content creation, direct mail, audience development, website development and developing and nurturing relationships with journalists to secure press coverage.
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BaBbc 2002 - 2004Birmingham, England, United KingdomWorked on BBC West Midlands and BBC Radio Two’s programmes.- Involved research into current affairs, developing and implementing creative ideas. -Securing guests/live acts under pressure for successful live shows-Taking calls from listeners with their suggestions-Organising backup music and competition prizes
Sean Chapman Skills
Sean Chapman Education Details
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Bournville CollegeChartered Institue Of Marketing (Advanced Level) -
Bournville CollegeRadio Production & Broadcasting (Ocn - Level 3)
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Drama & Cultural & Media Studies -
St Peter'S Catholic Sixth FormA Levels (Theatre Studies, English Literature, Theology)
Frequently Asked Questions about Sean Chapman
What company does Sean Chapman work for?
Sean Chapman works for Freelance (Self Employed)
What is Sean Chapman's role at the current company?
Sean Chapman's current role is Marketing Consultant.
What is Sean Chapman's email address?
Sean Chapman's email address is st****@****ail.com
What is Sean Chapman's direct phone number?
Sean Chapman's direct phone number is +4420379*****
What schools did Sean Chapman attend?
Sean Chapman attended Bournville College, Bournville College, University Of The West Of England, St Peter's Catholic Sixth Form.
What skills is Sean Chapman known for?
Sean Chapman has skills like Digital Marketing, Digital Media, Seo, Social Media, Direct Marketing, Social Media Marketing, Strategy, Marketing, Social Networking, Web Analytics, Ppc, Online Advertising.
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