Transforming the marketing function into an industry leading organization building our brands, connecting individually with customers, and maximizing return on investment. Building and implementing a new marketing/advertising technology stack anchored in customer data to deliver 1:1 personalized marketing across all channels optimized in real time. Acquiring new customers, growing loyalty, engagement and share of wallet with existing customers, and maximizing customer lifetime value. Leading ecommerce marketing, loyalty marketing, national and local brand marketing, marketing technology and innovation.

Led Albertsons Own Brands product/brand portfolio and innovation. Rolled product portfolio into all 2,300 Albertsons stores. Introduced over 1,000 new products/year, shortened innovation cycle to just 20 weeks from idea to retail sales and grew private label share from 18% to 25%. Simplified and stratified brand portfolio across value, mainstream and premium, with unique brands for specific lifestyle and category needs.

Chief Marketing Officer, GO Unlimited (joint venture between P&G and Whirlpool)Led joint venture between P&G and Whirlpool Joint Venture. Led design, development and delivery of breakthrough cross-company innovationLed new innovation platforms for Swiffer, Tide, and Downy. Led P&G mouthwash business, delivering 24 consecutive months of share growth.

Worked with Apple's Pan-European Retail Sales group on identifying under-exploited retail opportunities and established business development plans to better capture those opportunities.

Worked on projects including digital communications, package refreshing, new product development, forecasting, POS data analytics, competitive benchmarking, customer usage testing, and search engine marketing.

Sold comprehensive investment solutions to UK and US pension plans. Established business partnerships with key pension intermediaries to drive business growth for both SEI and the business partners.