Managed and Executed Strategy for Foreign Direct Investment into Waterloo Region, with specific focus on the California market.

Worked with a dedicated team to build a strong foundation for early sales growth and partner channel development.

Worked with Axonify in its start-up phase to build a strong foundation for early sales growth.Closed key early stage deals with world class organizations such as Fidelity, Johnson & Johnson (Ethicon, Depuy-Synthes, Janssen), Pfizer, Microsoft, GE, NRG, The Hershey Chocolate Company, Syngenta, TBC Corporation and various other leading companies to "Axonify" their learning.

Built and executed strategy to grow two key verticals - Financial Services and UtilitiesWon deals with top tier organizations such as RBC,TD, BMO, Scotiabank, CIBC, ING Direct, Citibank Canada, Union Gas, Epcor, NB Power and Progress Energy

Led a team that took IntelliResponse from an unknown solution in the marketplace to the number one Virtual Answer Agent in North American Higher Education.Won deals with top tier schools including Harvard, Penn State University, The Ohio State University, University of Toronto, University of British Columbia and many others.

Played multiple roles required in a self-funded start-up business setting including developing and executing all aspects of "Go-to-Market" strategy (pricing, product direction, marketing, partnerships, customer engagement and support etc.).