Sean Sullivan Email & Phone Number

Hermosa Beach, CA, US

• Write in-product and go-to-market messaging for the Interactive Experiences group within Apple Marcom.
• Partner with Research, UX, Design, and PM to take products from conception to launch, providing users with clarity and motivation at every stage of their purchase journey.
• Collaborate with content and product teams to thoroughly know our customers through quantitative and qualitative analysis, including user surveys, interviews, card sorting and workshops.
• Create compelling in-product language to craft a great end-to-end story for our users. This includes screensavers, landing pages, expanded cards, tech spec summaries, pricing, partner promotions, checkout, and in-app.
• Partner closely with design teams to construct an intuitive information hierarchy for complex features, refine UI elements, and streamline microcopy.
• Craft actionable, empathetic error messaging for in-store, on-device apps, balancing clarity with brand voice to maintain customer trust and confidence.

• Led the content design for the in-app Carvana vehicle-acquisition flow, which required plenty of research and problem defining, as well as complex information-architecture and UI explorations.
• Audited the Carvana style guide for consistency of patterns and tone of voice. Then initiated brainstorming sessions designed to improve the quality and organization of the content to make it more valuable and.
• Mentored two mid-level UX writers.

• Spearheaded the integration of brand and user experience copy for the new BODi app, which reached 100,000 downloads in its first month.
• Developed messaging that contributed to major wins against control in A/B testing, including the BODi platform page +35.15% CTR / +6.17% LTR, Openfit onboarding flow +18.54% CR, and Ladder product-bundle page +29.77%.
• Managed separate content narratives for each of BODi’s corporate acquisitions: Gixo/Openfit, a new fitness platform; Ladder nutrition, created by LeBron James; and the MYX Bike, a direct Peloton competitor.
• Interfaced with external agencies, assigned work to freelance writers, and mentored in-house writers, always looking for better ways to meet our users’ needs.
• Collaborated with research, product, marketing, brand, design, and engineering to produce content that helped increase company revenues by 3x in a three-year span.
• Acted as the lead writer for the company’s first-ever subscription model, the BODi digital platform.

• Wrote dialog and developed narratives for the award-winning video-game series, NBA 2K.
• Created and maintained the 2K writing guidelines.
• Oversaw seven writers on staff, editing and polishing scripts for recording sessions.
• Sports celebrities I wrote for included Shaquille O’Neal, LeBron James, Ernie Johnson, Kenny Smith, Doris Burke, Brent Barry, Steve Smith, Richard Jefferson, Brian Anderson, and Kevin Harlan.

• Served as lead writer for daily Disneyshopping.com promotional emails and product descriptions.
• Wrote messaging for affiliate partnerships, ecommerce initiatives, and new campaigns.
• Helped create the template for a new global shopping site.