Responsible for overall digital marketing strategy, optimization, and best practices recommendations and implementation for a wide range of clients in the technology, educational, banking, healthcare, and utilities industries. These responsibilities specifically included: -SEO copy writing, optimization, and best practices through the creation of SEO audit documentation, recommendations, and implementation-The ability to balance multiple and constantly changing deadlines and workloads in a fast-paced agency environment with tight timelines and deliverable schedules -Content strategy recommendations, creation, and implementation through blog posts and premium content such as white papers -The creation of lead generation strategy practices and implementation that saw a 54% increase in leads for multiple clients -The regular use of Google Analytics to report and analyze on website and campaign performance. This included monthly reports with optimization recommendations based on findings-The creation of landing page and website strategy that included information architecture and user flow optimization -Worked closely with the UX/design team to implement strategic recommendations -The creation of email campaign strategies, workflows, and drip/nurture campaigns that were then implemented within marketing automation systems such as HubSpot and Pardot -Currently holds Google Analytics Certifiction, Google AdWords Certification, HubSpot Certification, Inbound Certification, and Pardot Certification

-Assisted in the creation of inbound marketing strategy, infrastructure, and content -Contributed to 3.2 million dollars in pipeline revenue and increased lead count from web sources by over 200% -Developed non-premium and premium, lead generating content that has resulted in over triple digit lead flow increases-Assisted in the development of the Ektron company blogging strategy and content publishers which resulted in the production of over 200 pieces of content-Edited and reviewed all content pieces to ensure they were inline with buyer personas,company messaging, and overall content strategy which led to a 200% increase in pageviews -Monitored website analytics and compiled into a monthly dashboard used to drive digital strategy decision making -Worked in HubSpot and Pardot marketing automaton systems to create landing pages, CTAs, nurture tracks, and A/B tests -Optimized content and landing pages for SEO by using relevant keywords and meta-data -Managed all of Ektron’s social media channels by collecting and posting relevant non-Ektron articles, as well as original Ektron content promotion -Worked with the product development and engineering teams on new product releases and testing and reported on progress to the VP of Marketing

-Worked alongside the content marketing manager to develop content ideas for the Ektron company blog -Worked within a digital team to manage content on the website-Shared content over social media channels like Twitter, LinkedIn, Facebook, and Google Plus-Composed a weekly blog digest email that summarized the past week’s content that was sent to over 4,000 subscribers-Wrote blogs based off of the content ideas generated by the content marketing manager

Collaborate with head of marketing to coordinate to organize and execute event logistics including autograph signings and team appearances for up to two hundred attendees Maintain and manage the social media websites of the teamResearch written and visual theme based promotions for display during intermission Distribute marketing materials to businesses as a member of the street marketing team