Sean T. Johnston Email & Phone Number

Utica, Mi, Us

Roseville, California, United States

- Manage a team of talented paid search, display and paid social experts, ensuring client satisfaction- Paid social strategy and execution for several high-growth, ROI focused B2B companies- Development of internal paid social best practices, POVs and training materials

Greater Detroit Area

- Day-to-day paid social management for a portfolio of growth-focused technology companies including strategy, development, analytics and reporting- Development and execution of brand and lead generation initiatives using Facebook, LinkedIn and Twitter to drive ROI- Auditing existing and prospective client paid social campaigns to maximize performance and help drive new business development opportunities

Southfield, Mi

- Practice lead for a paid social planning and buying team within a creative agency- Development of paid social advertising campaigns for a diverse portfolio of clients across several verticals- Lead social operations team, ensuring optimal systems and processes for executing paid social campaigns

Southfield, Michigan

- Social platform and content strategy for a wide variety of CPG, Telecom, Gaming and Retail clients

Detroit, Michigan

Management of all paid social media advertising for Quicken Loans- Developed profitable lead generation campaigns using paid social media advertising, growing spend from $0 to over $500K per month- Oversaw the execution of all brand advertising campaigns in the social media channel- Lead social media strategist for all marketing campaigns

Dearborn, Michigan

Oversaw the development of organic and paid social media content for all Ford vehicle nameplate social communities- Managed a team of three community managers, developing content for all Ford vehicle social media - Oversaw the development and execution of social media engagement and lead generation campaigns- Analyzed the performance of social communities, using data to develop better content for fans

Dearborn, Mi

Community management of Ford Motor Company’s social networks, from copywriting to project management – and everything in between.- Produced conversation calendars for Facebook and Twitter that consistently outperformed benchmarks, grew audiences and engaged communities- Skillfully managed multiple promotional campaigns across a wide-variety of social platforms, overseeing vendors and ensuring program goals were met and exceeded- Spearheaded the development of analytics scorecards and new metrics for measuring success across social media channels- Organized the successful implementation of a social content management system to allow for a more efficient and organized distribution of content across client social networks- Managed content for a client-owned social network, diligently moderating user-submissions and crafting original stories that resonated with fans

Birmingham, Mi

Account management for a leading automotive market research company- Managed a $1.4 million syndicated television and print advertising study for General Motors- Supervised the production of all client deliverables- Provided actionable analysis of TV and print creative performance, identifying trends and helping optimize media spend

Birmingham, Mi

Project management for ad-hoc marketing research studies, assisting with deliverable production and new sales ventures.- Expertly managed ad-hoc research projects for a wide variety of clients and subjects, organizing sample and producing final reports for client consumption- Streamlined internal deliverable creation processes, drastically reducing production costs, improving quality and decreasing turnaround times- Assisted in the development of new business pitch materials, culminating in the sale of a multi-million dollar study to General Motors- Meticulously error-checked client reports maintaining a reputation for quality excellence and data integrity- Carefully processed open-ended survey responses, synthesizing meaningful insights from large quantities of data

Troy, Mi

Managed client communications within automotive enthusiast forums, maintaining client presence and gathering consumer intelligence for use in marketing initiatives.- Fostered constructive relationships with Chrysler and Jeep brand enthusiast forums and message boards, developing responses to consumer marketing questions- Administered Jeep brand Engineering Q&A sessions with enthusiasts, ensuring smooth dialogue- Developed social analytics report templates for internal and client distribution- Managed RFQ process and conducted digital vendor evaluations- Assisted in the development of digital creative concepts for Chrysler Financial

Mount Pleasant, Mi

On-air talent, news producer and board operator for Michigan’s largest public radio network.- Overnight host of “Nightside Jazz and Blues,” entertaining Michigan audiences with an eclectic mix of Jazz, Funk and Blues music- Local host of “Weekend Edition Sunday” producing newscasts for local cutaways and conducting live reads for program sponsors- Reporter for WCMU radio news covering legislative action and conducting interviews with Michigan lawmakers- Production of local news stories for use during WCMU News programming from teaser copy to long-form features- Master control board operator during national programming and during local fundraisers