Selda Kara Email & Phone Number

Istanbul, Turkey

• Lead e-commerce ecosystem & be digital idea-creator of Garnier who drives end-to-end digital plans for Pure Player, E-Retailer & E-Grocery Channels
• Steer online strategy in Turkey for each brands consistent with the international brand positioning and the country’s priorities to contribute continued growth of the brand
• Focus on top key players with E-JBPs, potentialize new players
• Recommend and deliver new online capabilities based on customer and business requirements, produce business cases, brief in requirement and work with the project teams to ensure customer needs met at each stage of.
• Mobilize other departments (marketing, business development, IT, finance and training) and partner third party agencies to deliver business strategy
• Define and drive digital & e-commerce channel strategy to accelerate e-commerce weight of business and digital transformation

İstanbul

Istanbul, Turkey

• Responsible for Garnier Digital Communication
• Driving digital communication and expand into social channels.
• Developing and implementing initiatives working with influencers to create awareness and excitement in beauty industry.
• Leading with acting as the link between the marketing department and the digital department by regular contact with both, and ensuring that communication flows effectively
• Liaising with internal stakeholders to ensure a coherent approach of working together
• Acting as a representative of Garnier towards our external business partners

Istanbul, Turkey

• Responsible for P&G's Shavecare, Femcare, Babycare and Beauty categories. Brands; Gillette, Orkid, Prima, Gillette Venus, Braun
• Managing social media campaign that meets the client's brief and budget.
• Monitoring the effectiveness of campaigns, managing relevant social media accounts and community.
• Producing creative ideas for campaigns and presenting budgets and creative ideas to customers with colleagues.
• Leading with acting as the link between the client and the advertising agencies by regular contact with both, and ensuring that communication flows effectively
• Working with the creative team, strategy team and media team for the advertising campaign to be prepared in line with the client's brief

Istanbul, Turkey

• Worked with Penti, Penti Global, Aksigorta, Borusan: Borusan Holding, Borusan Contemporary, Borusan Mannesmann, Borusan Makina ve Güç Sistemleri, Borusan Lojistik
• Managing social media campaign that meets the client's brief and budget
• Working with the creative team, strategy team and the other digital channel (like Scorp, Codemodeon etc) for the advertising campaign to be prepared in line with the client's brief
• Responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
• Creating content, managing and growing the company’s presence through especially Instagram, Twitter, Facebook, and other strategically relevant online properties
• Writing blog posts, articles, newsletters, communications materials, and material for social media channels.

Istanbul, Turkey

• Worked with Joker Baby, Jump, Turizmpark
• Writing blog posts, articles, newsletters, communications materials, and material for social media channels.
• Creating content, managing and growing the company’s presence through especially Instagram, Twitter, Facebook, and other strategically relevant online properties
• Monitors and measures the success of community engagement, and provides reports for communications manager and executives.

Istanbul, Turkey

Master'S Degree, Public Relations And Advertising

Communication And Media Studies, 3.64

Faculty Of Communcation, Advertising, 3.43

Activities and Societies: Kocaeli Music Club , Kocaeli Theatre ClubStudied on LGBT and Women's Rights