Selva Kumar Email & Phone Number

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

• Created and facilitated Ideation prioritization workshops that were usedby over 40+ clients during the Workshop sessions
• Built design system for all Microsoft power apps. It’s customizableUI elements helped clients enhance the themes in line with their brandand minimized their development time
• Performed design research to understand users with disabilities andarrived at the idea of the Behavioural Design Approach and Personalisation,which became the key… Show more
• Performed design research to understand users with disabilities andarrived at the idea of the Behavioural Design Approach and Personalisation,which became the key important factor for the entire design process Show less

Chennai Area, India

• Created a user research structure and framework, which was placed withinan agile environment that increased efficiency and robustness indevelopment time by 45%
• Conducted User Experience and Design Thinking workshop for internalteam members and sub-ordinates
• Conducted usability tests, with actionable results leading to improveddesign solutions and consequently boost customer retention rates by 20%
• Designed a customer journey map, used by product… Show more
• Designed a customer journey map, used by product managers andengineers to prioritize the product roadmap Show less

Chennai Area, India

• Collaborated with cross-functional teams to design products & marketingpages by incorporating research, coding, and coming up with fully functionalprototypes for testing
• Promoted a “Test and Learn’’ culture within the wider Media teamcomprising Product Managers, Brand Managers, and others in the researchprocess
• Recommended innovative changes to the sales-strategy team, based oncustomer journey analysis, which enhanced efficiency and reduced the overallproduct… Show more
• Recommended innovative changes to the sales-strategy team, based oncustomer journey analysis, which enhanced efficiency and reduced the overallproduct development timeline by 50%
• Carried out usability testing that helped in understanding and improvingcustomer retention rates Show less