Dima D. Email & Phone Number

Dubai, AE

- Implemented Git workflow to streamline website updates- Transitioned from SFTP updates to a CI/CD process for improved efficiency- Established a Docker Compose configuration to ensure a consistent and user-friendly local development environment- Fixed technical SEO issues (Semrush - 98%, Ahref - 99% health score)

Contributed to the development of a content management platform for X5, a leading retailer's mobile application.Key responsibilities included:- project evaluation and planning,- multiple platform versions,- bug fixing and performance improvements,- enhancing existing functionality,- identifying and resolving performance bottlenecks (~4500 rps),- writing.

• Successfully converted HTML websites to WordPress, resulting in an improved user experience and ease of maintenance.
• Successfully converted Figma designs to WordPress, resulting in an improved user experience and ease of maintenance.
• Developed and implemented custom WordPress plugins, updated and fixed existing plugins.
• Improved website performance by implementing Google Page Speed optimization techniques for front-end and back-end.
• Improved website's organic traffic through technical SEO optimization techniques.
• Implemented CI/CD pipelines for efficient deployment.

Worked with headless architecture using WordPress as the content source and Gatsby.js on the frontend

• Implemented front-end performance optimization techniques resulting in an improvement of PSI scores from 20-30 to 80-90.
• Implemented performance budgets and CI speed checks to further improve front-end performance.
• Optimized website for search engines through technical SEO techniques resulting in increased organic traffic.
• Developed and implemented unit tests using PHPUnit to increase code coverage and improve overall website stability.
• Successfully added new functionality to support marketing and product teams.
• Conducted A/B tests using Optimizely resulting in improved website performance and user experience.

• Successfully migrated data tracking systems from GTM/GA to Tealium/Adobe Analytics, resulting in improved data tracking and analysis.
• Implemented integration of publishing platforms (Skyword, Apple News, AMP) to increase website reach and improve user engagement.
• Developed and implemented team code standards using PHPCS and Docker for local development, resulting in improved code quality and consistency.
• Conducted A/B split tests in collaboration with the Product, Marketing, and Analytics teams, resulting in improved website performance and user experience.
• Improved technical SEO and page speed through regular audits and reviews, resulting in increased organic traffic and improved user experience.
• Prepared comprehensive engineering documentation to ensure proper documentation of the projects and improve overall team communication.

• Successfully converted HTML websites to WordPress, resulting in an improved user experience and ease of maintenance.
• Developed and implemented custom WordPress plugins, and have experience in updating and fixing existing plugins.
• Implemented optimization techniques for front-end and back-end performance resulting in improved website speed and responsiveness.
• Expertise in technical SEO optimization resulting in increased organic traffic.
• Experience in setting up CI/CD pipelines for efficient deployment.
• Built admin dashboards using the Advanced Custom Fields (ACF) Pro plugin.

Tech stack:AutoCad, VBA, VBA.NET, Lisp