Dima D. Email & Phone Number

Dubai, Ae

- Implemented Git workflow to streamline website updates- Transitioned from SFTP updates to a CI/CD process for improved efficiency- Established a Docker Compose configuration to ensure a consistent and user-friendly local development environment- Fixed technical SEO issues (Semrush - 98%, Ahref - 99% health score)

Contributed to the development of a content management platform for X5, a leading retailer's mobile application.Key responsibilities included:- project evaluation and planning,- multiple platform versions,- bug fixing and performance improvements,- enhancing existing functionality,- identifying and resolving performance bottlenecks (~4500 rps),- writing unit tests,- proactively addressing potential issues,- creating and updating design documentation,- collaborating with cross-functional teams.

• Successfully converted HTML websites to WordPress, resulting in an improved user experience and ease of maintenance.• Successfully converted Figma designs to WordPress, resulting in an improved user experience and ease of maintenance.• Developed and implemented custom WordPress plugins, updated and fixed existing plugins.• Improved website performance by implementing Google Page Speed optimization techniques for front-end and back-end.• Improved website's organic traffic through technical SEO optimization techniques.• Implemented CI/CD pipelines for efficient deployment.• Developed and implemented new custom Gutenberg blocks to improve website functionality.• Implemented integration of 3rd-party APIs to improve website functionality and user experience.

Worked with headless architecture using WordPress as the content source and Gatsby.js on the frontend

• Implemented front-end performance optimization techniques resulting in an improvement of PSI scores from 20-30 to 80-90.• Implemented performance budgets and CI speed checks to further improve front-end performance.• Optimized website for search engines through technical SEO techniques resulting in increased organic traffic.• Developed and implemented unit tests using PHPUnit to increase code coverage and improve overall website stability.• Successfully added new functionality to support marketing and product teams.• Conducted A/B tests using Optimizely resulting in improved website performance and user experience.• Successfully executed a large-scale paper mail campaign with over 10 million mails.• Migrated data tracking systems from Google Analytics and GTM to Amplitude and Segment, and assisted in creating a Data Tracking Plan.• Developed guidelines for migrating from Advanced Custom Fields (ACF) to Gutenberg.• Created local Docker environments to standardize team work and improve collaboration.• Tweaked and optimized CI/CD pipelines for efficient deployment.• Prepared engineering documentation to ensure proper documentation of the projects and improve overall team communication.

• Successfully migrated data tracking systems from GTM/GA to Tealium/Adobe Analytics, resulting in improved data tracking and analysis.• Implemented integration of publishing platforms (Skyword, Apple News, AMP) to increase website reach and improve user engagement.• Developed and implemented team code standards using PHPCS and Docker for local development, resulting in improved code quality and consistency.• Conducted A/B split tests in collaboration with the Product, Marketing, and Analytics teams, resulting in improved website performance and user experience.• Improved technical SEO and page speed through regular audits and reviews, resulting in increased organic traffic and improved user experience.• Prepared comprehensive engineering documentation to ensure proper documentation of the projects and improve overall team communication.• Assisted the Lending tree Transition Engineering team in transferring all services after the company was acquired in July 2018, resulting in a smooth transition and minimal disruption to business operations.

• Successfully converted HTML websites to WordPress, resulting in an improved user experience and ease of maintenance.• Developed and implemented custom WordPress plugins, and have experience in updating and fixing existing plugins.• Implemented optimization techniques for front-end and back-end performance resulting in improved website speed and responsiveness.• Expertise in technical SEO optimization resulting in increased organic traffic.• Experience in setting up CI/CD pipelines for efficient deployment.• Built admin dashboards using the Advanced Custom Fields (ACF) Pro plugin.• Implemented integration of 3rd-party APIs to improve website functionality and user experience.

Tech stack:AutoCad, VBA, VBA.NET, Lisp