Serdar Aksoy personal email
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30+ years of executive level experience in both multinational and Turkish companies. Executive management, marketing and operational experience in Food Service/ Retail/ FMCG/ Entertainment and Health Tourism; transforming strategic plans into workable solutions and benchmarking performance against business objectives for sustainable and profitable growthSpecialties:- Market Analysis, Business Assessment- Strategic Planning and Implementation- Consumer Insight driven Business Development-
Bcb Councelling For Business
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Lead Master - Senior ConsultantBcb Councelling For Business 2017 - PresentIstanbul, TurkeyBCB is a consulting company where all consultants are Boğaziçi University graduates and average 20+ years experience in various business areas. BCB brings a new approach to consultancy by giving not only advisory services but also actively involves in all implementation phases.
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Independent Senior ConsultantStrategic Business And Brand Development 2006 - PresentIstanbul, TurkeyStrategic Management and Marketing, Customer Experience, Busıness & Brand Development Consultancy and Interim Management services focus being on FMCG, Retail, Food Service, Entertainment and Health Tourism
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OwnerCafe & Brasserie 2006 - 2010Istanbul, TurkeyCafe & Brasserie in Istanbul
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Managing DirectorRaks Sales & Marketing Inc. 2001 - 2006Istanbul, TurkeyManaged 43 franchised and company owned music stores and sales of music products in Turkey. Handled more than 50000 stock item units. Expanded the business area by adding national distributorship of music and film products, signed agreements with Carrefour, Real, Metro, Teknosa, BP and Shell. Achieved 400% overall volume and profit growth.
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Executive Board MemberMet Group 1999 - 2001Istanbul, TurkeyA Facility Management Company operating in Security, Cleaning and Textiles businesses with a total volume of 15 Million USD and more than 2000 personnel. Achieved 40 % volume increase in facility management, 15% capacity expansion and revenue growth in Textiles.
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Managing DirectorArby'S Restaurant Group, Inc. 1997 - 1999Istanbul, TurkeyAssumed full responsibility of the country start-up and overall management of Arby’s restaurant business in Turkey. Set up the business from the scratch. Realized 95% local sourcing in 4 months. Hired and trained 140 management staff and restaurant employees. Comparable net sales increase of 15% in real terms. Received “The International Country Development Award”. -
Managing DirectorDone Marketing Inc. - Doğuş Group 1995 - 1997Istanbul, TurkeyTotally restructured the company, established new regions, launched new products, achieved 375 % sales increase. Became the approved supplier of hamburger buns for Burger King Turkey. Supervised the manufacturing company in Production Planning, Costing and Quality Assurance
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Marketing DirectorMc Donald'S Turkey 1992 - 1995Istanbul, TurkeyAssumed full marketing and PR responsibility, involved in site selection. Achieved 3 times increase in number of restaurants, double-digit increase in comparable transactions and sales. Founded COOP (franchise association), broadcasted the first TV commercial and recruited the first PR agency, opened the first drive-through restaurant, launched Value Meals and Happy Meals. Recognized by the "Highest Academic Achivement Award" by Hamburger University, Chicago -
General ManagerHdm-Fulmar Adverting Agency 1990 - 1992Istanbul, TurkeyWas in charge just after the joint-venture partnership between HDM ( Hawas-France, Dentsu-Japan, Burson Marsteller-USA ) and Fulmar-Turkey. Assumed full management responsibility reporting Paris Headquarters. Handled Henkel, 3M, Siemens and Mercedes accounts. Company exited from Turkey due to a client conflict.
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Assistant Marketing ManagerKomili 1985 - 1990Istanbul, TurkeyAssumed marketing responsibility of Yudum sunflower oil and Komili soaps. Re-launched Yudum and launched 2 soap brands. 4.5 times sales growth in Yudum is achieved. Was responsible from Kellogg's cornflakes and 3M Scotch-Brite distribution business in close cooperation with 3M Turkey, achieved first year sales of 50% above estimation, realized 4.5 times growth.
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Assistant Product ManagerUnilever Turkey 1984 - 1985Istanbul, TurkeyWorked for Omo and Omomatik brands. Took active role in all marketing functions.
Serdar Aksoy Skills
Serdar Aksoy Education Details
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Business Management -
High School Diploma
Frequently Asked Questions about Serdar Aksoy
What company does Serdar Aksoy work for?
Serdar Aksoy works for Bcb Councelling For Business
What is Serdar Aksoy's role at the current company?
Serdar Aksoy's current role is Strategic Business Management and Brand Development Consultant.
What is Serdar Aksoy's email address?
Serdar Aksoy's email address is se****@****ail.com
What schools did Serdar Aksoy attend?
Serdar Aksoy attended Boğaziçi University, Orta Doğu Teknik Üniversitesi / Middle East Technical University, Robert Koleji.
What are some of Serdar Aksoy's interests?
Serdar Aksoy has interest in Children, Economic Empowerment, Education, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Serdar Aksoy known for?
Serdar Aksoy has skills like Strategy, Start Ups, Strategic Planning, Management, Mergers And Acquisitions, P&l Management, Business Planning, Business Strategy, Leadership, Entrepreneurship, Management Consulting, Strategic Consulting.
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Serdar Aksoy
Experienced It & Digital Transformation Professional || Entrepreneur || Sales&Marketing || Project Management || System DesignIstanbul, Türkiye1hotmail.com2 (532)-4XXXXXXX
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