Serena K. Lee is the current President and CEO of the International Institute for Conflict Prevention & Resolution (CPR), a think tank started in 1977 with a mission to help businesses (and all its stakeholders including in house and outside counsel, academics and neturals) identify ways to prevent and resolve disputes in a fair, efficient and thoughtful manner. Visit www.cpradr.org for more information on CPR. Serena is an expert in the field of alternative dispute resolution (ADR), an accomplished business development professional and a legal professional licensed in New York State. Serena possesses a strong understanding of strategic and efficient use of alternative dispute resolution (ADR) processes, business development tools and networking to skillfully promote and communicate new ideas and implement innovative solutions. Serena is a multi-talented relationship builder and leader with an entrepreneurial spirit and a proven, successful track record as an effective and assertive negotiator, communicator and problem solver. Serena is an experienced and effective speaker and trainer, comfortable with addressing industry and professional groups of all sizes. She often speaks on topics related to alternative dispute resolution processes such as mediation and arbitration. She is a frequent presenter at regional and national legal and business conferences and local universities.Specialties: Arbitration and mediation processes, alternative dispute resolution (ADR) design, training and seminars related to arbitration and mediation, construction and real estate industry dispute resolution, advertising (print and broadcast), media buying and planning, media contract negotiations, media campaign analyses, and social media marketing.