Sergio Pulla Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Responsible in leading the annual strategic planning process and development of long-range growth plan for the organizationLed key strategic initiatives for the organization ensuring alignment to overall corporate strategyLed the team to analyze industry trends, data, market reports and benchmarks to identify performance gaps and improvement opportunities.Collaborate with all business units across the organization to manage and track the implementation of strategic initiatives and operational functions.Support functional teams by identifying priorities and implementing necessary strategies to achieve Conduct analysis to identify business and operational opportunities and risks and articulate recommendations senior management teams and board of directorsOwn and maintain executive level management reporting: monthly dashboards & scorecard, initiative pipeline, strategic initiative evaluation, and key corporate events

Toronto, Canada Area

Led a strategic approach in the development of the airport’s long-term capital requirements in order to achieve the organization objectives. Led the strategic development of and established a governance and policy framework for capital reporting standards, processes, procedures and systems, based on industry best practices, protocols and the Airports business priorities, objectives and requirementsDrove opportunities for the continuous advancement of program delivery methodologies, service quality, measurement systems and management practicesManaged annual budget, plans, scorecards and measures consistent with corporate, divisional and departmental goals Accountable for reporting on 3 billion+ capital program to senior management, GTAA’s Board of Directors and external stakeholdersDeveloped and enforced reporting procedures that ensure that delivery teams are reporting accurate and complete information within the mandated reporting timelinesLiaises and interacts with Program Delivery Leads (Vice Presidents) across the organization to provide a high level of expertise and advice on project reporting and relevant policies and procedures

Toronto, Canada Area

Responsible for building the business development strategy to deliver the Greater Toronto Airports Authority corporate strategyActively pursue and negotiate business opportunities aligned with the organization’s overall strategic contextAssess business opportunities by analyzing market strategies, trends, cost benefit analysis and collaborating across multiple business units to ensure successDevelop negotiating strategies and finalize new business deals by studying integration of new partners within the GTAA strategies and operationsLead a team of direct reports that are empowered to pursue business opportunities & support current partnerships through solid relationship & account management skills.

Toronto, Canada Area

Develop and manage the advertising and sponsorship revenue plan, as well as the passenger services products and planResponsible for setting revenue targets and establishing plans to achieve/exceed, and oversees the preparation of financial, performance and benchmarking analysis for all advertising and sponsorship programs, as well as guest services programsConducts industry reviews and performs analysis to ensure that Toronto Pearson program objectives are consistent with the current market, analyzing and applying key findings to develop relevant and attainable targets for PearsonActs as the lead account manager for advertisers and their representatives, sponsors and partners, negotiating multi-faceted and complex agreements and contractsManages the revenue and in-kind revenue of current guest services and generates new ideas, develops and brings new services to market.

Toronto, Canada Area

Worked on a cross functional team in the development of the current parking strategy and business plans to drive non-aeronautical revenue and increase customer satisfactionResponsible for coordinating market research activities in support of all product development in order create outstanding consumer experienceLed cross-functional team in identifying the need and process to overhaul the GTAA’s digital presence which included the Internet, Extranet, and IntranetIntroduced and managed the new product development process that involves the collection and ranking of idea, concept development, business case preparation and launchReview of product profitability to determine business model and brand alignmentDefined and implemented a marketing campaign using digital and traditional marketing tools for the launch of a new parking garageManaging in the development of a digital strategy that incorporates all digital consumer touch points to achieve key business objectives for the organization, promoting ideas and concepts to internal and external stakeholders

Toronto, Canada Area

•Developed evaluation models to calculate the market values for all financial instruments •Managed daily cash flow of airport operations •Collaborated with multiple stakeholders at the Airport to identify new business opportunities and analyse the financial benefits •Managed relationships with external auditors and bank affiliates•Developed and managed the financial analysis procedures for the organization•Conducted significant long-term financial modeling used to develop the organization’s 5-year strategic plan•Assisted in the budgeting process and calculated the annual airline landing fees, general terminal charges, and property leasing rates•Assisted in the preparation of company financial statements

Toronto, Canada Area

•Reported to Vice-President with all new business developments and proposals•Designed and launched a statistical forecasting model for estimating prescription drug coverage in Canada that lead to a 10% increase in revenue•Managed a team of surveyors and analyzed survey results to report on the emerging trends of private drug insurance for the pharmaceutical industry•Developed key measures to determine success of marketing initiatives •Recommended new market entry strategies and tactics for prescription drugs•Worked closely with clients to ensure promotions were effectively implemented and adhered to all government regulations•Provided financial and cost/benefit analysis for new products entering the Canadian market for both the public and private sector•Partnered with IMS Health Canada to produce a Focus Report for the Canadian Pharmaceutical Industry•Assistant project leader in the successful launch of a pharmaceutical journal pertaining to private health insurance in Canada

Master Of Business Administration (M.B.A.), Cma, Cpa, Accounting And Business Management

Activities and Societies: Core interests: Marketing, Business Development, Financial Management Accounting, Corporate Finance, Mergers.

Bachelor'S Degree, Bachelor Of Commerce

Graduated with Honours in Finance Management and Economic Science. Received Golden Key Award in 1998 and Named to Dean’s List in 2000.