Sergio Castillo Email & Phone Number

Domestic and international negotiation of specialized transportation services on food grade and chemical products. Sales, costs, contracts, and integral service offers.-Boost sales and margin -Develop commercial agenda and strategic drivers-Establishment of commercial processes-Cost analysis & profit expansion★ Sustainable growth and record sales +40%★ Opening of new business (Starch & Liquid lanes)

Monterrey Area, Mexico

Coaching businesses to build/reinforce their commercial strategy and professionalizing sales operations tailored to specific market needs & conditions.-Market analysis-Building commercial strategies and capabilities-Sales Methodology-Executing and coaching sales operations

San Pedro Garza García, Nl, Mexico

Premium Markets-KitchenAid Major appliances business, distribution expansion & new lineups-KitchenAid Boutiques, revamp & new lineups-Contract & Kitchen Builders Channel, +40 trade partnersTraditional sales channels -B2C, 6 Retail Stores -Institutional Sales, non-traditional sales-Service Contract Business, telemarketing & trade partners coverage-B2C online and Corporate Alliances, www.tiendawhirlpool.com & direct sales to suppliers/distributors… Show more Premium Markets-KitchenAid Major appliances business, distribution expansion & new lineups-KitchenAid Boutiques, revamp & new lineups-Contract & Kitchen Builders Channel, +40 trade partnersTraditional sales channels -B2C, 6 Retail Stores -Institutional Sales, non-traditional sales-Service Contract Business, telemarketing & trade partners coverage-B2C online and Corporate Alliances, www.tiendawhirlpool.com & direct sales to suppliers/distributors employeesCommercial Markets-Commercial Laundry business, government and laundromat franchises-Appliances for leasing business, water purification for business Accomplishments★ Spirit of Winning award on margin expansion (PMR) ★ KitchenAid Majors profit growth +30% in USD with a new product lineup and redirecting marketing investments (promotions).★ Commercial Laundry business +34% in USD leading mega projects.★ Service Contracts business Q4 run rate +50% (Telesales Integration).★ Corporate alliances growth from 5% to 50% of B2C sales.★ Online Store >1.2M USD revenue Show less

Accomplishments★ Delivering PP commitment on a >50% decreasing industry for Kitchen builders.★ Maximizing margins boosting mix and specialized TP’s. ★ Defined strategy and long range plan to 2X the business, +25% first year.★ Commercial Laundry: Largest unit sold >200kg in America by Maytag.

-Introduction of non-core Product sales to national accounts; water heaters, coolers and vacuum cleaners line-up, responsible for sales and profit.-Specialized Channel; new channel development for AC’s and water products on specialized trade partners (Hardware stores).Accomplishments★ First water heater lined up in Walmart, high run rate. Introduction of Water Heaters in: Sears, Liverpool, Costco, Home depot, Lowes, Famsa, Elektra, Coppel, etc.★ Water treatment products… Show more -Introduction of non-core Product sales to national accounts; water heaters, coolers and vacuum cleaners line-up, responsible for sales and profit.-Specialized Channel; new channel development for AC’s and water products on specialized trade partners (Hardware stores).Accomplishments★ First water heater lined up in Walmart, high run rate. Introduction of Water Heaters in: Sears, Liverpool, Costco, Home depot, Lowes, Famsa, Elektra, Coppel, etc.★ Water treatment products introduced to: Costco, Liverpool, Sears, Lowes, Sams Club, City Club, Grainger, regional hardware stores, etc.★ 4% of Market share first year of Water Heaters launch +20 Trade partners★ Definition and successful execution of Specialized sales strategy with > 25 new nontraditional TP’s★ Additional >1.5 M USD Commercial Laundry projects★ 92% Sales growth on Institutional Channel in 2012 Show less

- Institutional Channel Sales- Government sales- Employee Sales program - Corporate Sales

- Initial Merchandising team developing tools and deployment to sales team-Responsible of driving sales at TP’s floors (+1,000). Define and execute “go to market” strategy teamed up with sales.-Managed a team of 300+ Floor sales associates, 10 Supervisors & 3 Regional Managers, product and sales training, execution of brand promotions and exhibition plans.-B2C Direct sales; Own stores management (4), expansion execution and order process improvement. Started our Corporate Alliances… Show more - Initial Merchandising team developing tools and deployment to sales team-Responsible of driving sales at TP’s floors (+1,000). Define and execute “go to market” strategy teamed up with sales.-Managed a team of 300+ Floor sales associates, 10 Supervisors & 3 Regional Managers, product and sales training, execution of brand promotions and exhibition plans.-B2C Direct sales; Own stores management (4), expansion execution and order process improvement. Started our Corporate Alliances & loyalty program project. Accomplishments★ Took direct sales channel Volume to Top 10 TP’s and Top 5 in margin, within company sales.★ Training of >3,000 floor sales reps with growth of +15% in sales.★ New role definition and execution to leverage floor sales associates.★ Extended key floors coverage by 50%★ Merchandising deployment to all channels and categories Show less

Accomplishments★ Implemented: Variable Compensation program, Bands, Performance Management Program & SAP/HR deployment.★ Successfully changed WM Retirement Plan.★ HR leader on cost reduction projects >10M on saves.★ HR leader for Maytag integration & due diligence.

Master Of Business Administration - Mba, Finance, Master

Engineer, Industrial Engineer