Sergio Reyes Email & Phone Number

Orange County, California, United States

Atlanta, Georgia, United States

Led the Product Discovery on a project with the goal of improving the lives of low-income workers and disrupting the $6.5 billion dollar light-industrial staffing market by taking a unique approach to staffing solutions in an industry with labor shortages and inefficient onboarding.Shaped and defined an MVP by leveraging the team’s understanding of customer pain points acquired via 50+ rounds of customer interviews, supported by industry input and research. Pitched a proposed solution and experimentation plan to the Board of Directors with his team. The Board approved the plan, and it successfully moved from incubation to the acceleration stage. The product, named EmployGig, was tested, at two warehouses, to determine product-market fit and to assess long-term viability.

Greater Los Angeles Area

Coached product teams in the G Labs incubator portfolio to incorporate a collaborative, structured approach to product discovery using the Opportunity Solution Tree as a framework. The objective was to help the teams gain valuable insights from customer interviews, uncover product opportunities, prioritize those opportunities, run effective product experiments and drive outcome focused solutions for customers. Launched MVP for iPhone and Android apps for a new classifieds marketplace named Zoheny. Applied learnings from initial product launches to redefine product strategy and build next iterations of the apps.Made presentations to potential investors to encourage them to take a stake in G Labs’ portfolio companies.

San Francisco

Led a dispersed, global team of developers, designers, QA engineers, and analytics specialists to launch new products and features in 12 markets (Argentina, Australia, Belgium, Canada, England, Ireland, Italy, Mexico, Poland, South Africa, Taiwan and the U.S.) and 2 platforms (iPhone and Android) for eBay Classifieds. Delivered product planning, prioritization, requirements definition and design while building consensus with global stakeholders and desktop product managers to deliver best-in class, consistent products across all platforms. Signature products include shipping a new Post Ad experience, In-app Messaging, Social Profiles and Home Screen Redesign. These products bolstered key engagement and conversion metrics, improved iTunes and Google Play Store ratings while surpassing revenue targets and merchandise volume targets on the marketplace. Ran eBay's qualitative research for mobile apps in developed and developing markets to learn about the natural usage habits of mobile app users, including context, intent, tasks performed and multi-device behavior, and to determine the latent needs and pain points of our users. Applied learnings to make immediate enhancements to apps and devised experiments to validate bolder product ideas using Optimizely and Google Experiments. Updated Google Play Store and Apple App Store with written content and videos to increase downloads on a monthly basis.

San Jose, Ca

Developed SEO strategy and ran SEO campaigns for eBay Classifieds’ Latin American Incubator Markets: Argentina, Colombia and Mexico.

Irvine, California

Responsible for the development and growth of New Car Referral Leads, a multi-million dollar product line, including exploring new sources of lead generation and proposing alternatives to our transaction-based lead model. Worked on the development of KBB's award-winning new website, launched on May 2011. Responsibilities included incorporating new and used car shopping experience on the site, ensuring that revenue streams from these products were preserved while remaining faithful to the customer-centric principles of the redesigned website.Led the initiative to create new reporting tools for our premium clients by developing reports to measure the success of their KBB ad campaigns, new/used car inventory programs and new car referral leads.Worked with the SEO team to incorporate best practices on the new and used car shopping sections of the site.

Pasadena, California

Drove the development and enhancement of search related initiatives across all EarthLink properties, including all form factors and devices where Earthlink provides Internet access, and the monetization of results generated from searches on those respective properties.Created and enhanced products tailored to the distinct needs of dial-up, broadband and mobile phone users. For example, I researched methods of alleviating the primary “pain point” of narrowband users: slow page load times. This research led to the development of a new product, named “Fast Site Finder”, which enables narrowband users to navigate to and browse popular websites, on average 80% faster, by using this proprietary tool. This was Earthlink’s biggest product launch in 2009. Collaborated with search partner Google and multivariate testing partner Optimost to increase search activity and maximize revenue on Earthlink and People PC web properties. Earthlink became one the highest performing search partners in Google’s syndication network. Communicated product vision, feature roadmaps, product metrics and research findings to product management team. Drove internal awareness on product financial performance, customer analytics, competitive and industry trends.

Monrovia, California

Researched and defined business requirements to increase usage of search products and registration. Collaborated with design, software development engineers and QA to launch major releases, in addition to bi-weekly site enhancements. Primary accomplishments included the conception, development and launch of two distinct search product lines: LoopLink and Valuation Reports.Led development of SEO strategies to generate natural search traffic and increase page rankings for all public pages on loopnet.com and bizbuysell.com. Developed new, optimized pages for the specific purpose of getting indexed by search engines, optimized content design of current pages and introduced a new class of property profiles – ones that enable non-registered users to view proprietary content. Rigorously analyzed web site traffic to identify site improvement and revenue enhancement opportunities. Monitored, evaluated, and incorporated customer feedback into product roadmap.

Website design and development

Product Manager for leading on-line software company

Grass-roots marketing and Product Marketing with shoe-string budget

Investment banking and Corporate Finance

Design Thinking Bootcamp: From Insights To Innovation, Innovation

Product Management Certificate Program, Project Management

Structured approach to learn the art and science of product development -- something I had picked up the hard way: learning on the job.

Masters, Finance, Japanese

B.A., Japanese, Economics