Seth Freeman Email & Phone Number

Chicago, Illinois, United States

Director Product Management, Visualization, Unify PlatformProduct owner for Unify, Unify Plus, Unify Office and Unify MobileProduct manager for the team that creates, develops and maintains Unify and Unify+. IRI/Circana’s data visualization platform.● Successfully managed product life-cycle, product roadmaps, releases, release schedules, feature andmaintenance management.● Communicated product vision, requirements, specifications, strategy and implementation methodology tointernal and external development and client teams.● Developed requirements and managed workflows for UX/UI design, full-stack engineering and qualityassurance teams.● Drove productivity across organizations leveraging the Unify/ILD stack by creating unique capabilities that enhanced efficiency creating, deploying, and managing analytic content across platforms, users andorganizations.● Managed and primary point of contact for UAT and release programs for hundreds of client service and insight team members driving product quality client production releases.● Spearheaded advanced data management features within the platform to enable cross model/DB reporting and integration● Managed the documentation team and end-to-end workflow for the documentation process.● Assisted in key client acquisitions by contributing creative ideas and platform expertise to sales demos● Supported the use of the Unify platform in private cloud and white labeled implementations by multipleglobal organizations.

Greater Chicago Area

Director Product Management, Visualization, Unify PlatformProduct owner for Unify, Unify Plus, Unify Office and Unify MobileProduct manager for the team that creates, develops and maintains Unify and Unify+. IRI/Circana’s datavisualization platform.● Successfully managed product life-cycle, product roadmaps, releases, release schedules, feature andmaintenance management.● Communicated product vision, requirements, specifications, strategy and implementation methodology tointernal and external development and client teams.● Developed requirements and managed workflows for UX/UI design, full-stack engineering and qualityassurance teams.● Drove productivity across organizations leveraging the Unify/ILD stack by creating unique capabilities thatenhanced efficiency creating, deploying, and managing analytic content across platforms, users andorganizations.● Managed and primary point of contact for UAT and release programs for hundreds of client service and insightteam members driving product quality client production releases.● Spearheaded advanced data management features within the platform to enable cross model/DB reporting andintegration● Managed the documentation team and end-to-end workflow for the documentation process.● Assisted in key client acquisitions by contributing creative ideas and platform expertise to sales demos● Supported the use of the Unify platform in private cloud and white labeled implementations by multipleglobal organizations.

Chicago

Responsible for event marketing, promotion and project management. Manage customer segmentation studies and research on industry trends enabling efficient talent buys. Responsible for corporate technology.

Led the product management function. Responsible for strategy, direction, management and development of the Click Commerce eCommerce and Channel Management B2B portal platform. Accountable for the profitability of products and development of new products and services for the division. Defined go-to market strategy, positioning, key benefits and value proposition of service offerings. Responsible for product roadmaps, release schedules, feature and maintenance management, requirements documentation, use cases and communication across the organization, clients, analysts and industry.

Led newly formed BI group tasked with delivering insight products and services leveraging leading technology solutions for client delivery. Provided product leadership and direction to the Business Intelligence and Information Technology team responsible for the design, implementation, and support of technology enabled BI product and services.

Led overall strategic vision, business direction and product specifications for Nielsen’s global information delivery platform (Information Server/NITRO), defining strategies for information delivery technologies. Managed Answers.com, ACNielsen’s global portal, and Answers Interactive. Awarded the Chairman’s Global Award for Excellence.Maximized revenue opportunities by assessing client needs, making recommendations, commitments and delivering high ROI solutions● Products generated an important amount of global revenue and directly contributed a significant portion of Nielsen U.S. annual profits while reducing variable costs in excess of $1 million per year, for eight successive years.● Managed entire product life-cycle, product roadmaps, line extensions, releases, schedules, budget, feature and maintenance request management, user groups, requirement development, use cases, documentation, beta programs, training, and communication across global cross functional teams.● Articulated product vision, strategy, product requirements, and implementation methodologies to global development teams.● Products marketed by IMS Health to deliver world class insights to the pharma and healthcare industries.● Developed and implemented US Content Management strategy for Information Delivery generating significant revenue and margin.● Led pricing strategy analysis and change for $37 million business leading to significant revenue generation and protection.● Worked closely with global teams to create world class products used by over 4,000 companies with 46,000+ users worldwide.● Industry leading products contributed to over thirty major client wins and played a key role in ACNielsen’s turn around.● Increased client confidence in Nielsen’s ability to deliver quality software and deliver on commitments by understanding business issues, client needs, effective requirements gathering, repeatable processes and on-time releases.

Conceived, designed and developed Sales/Marketing/Broker support systems utilizing disparate data sources that measured sales, the market and competition for effective sales presentations, promotional effectiveness and percent of budget achieved.