Ankit Sethi Email & Phone Number

As seasoned data analytics professional with a robust background in analytics and decision sciences, I bring over 12+ of experience in leveraging data to drive strategic business decisions. My expertise spans across managing complex projects, leading high-performing teams, and optimizing marketing strategies to achieve cost savings and revenue growth.• Leadership and Management: Skilled in managing teams of analysts and senior analysts, with a proven track record of leading 14-15 team members to success. Adept at fostering client relationships and handling multiple project streams simultaneously.• Technical Proficiency: Proficient in a range of analytical tools and programming languages including SAS, SQL, Python, Pyspark, R, Tableau, Snowflake, Databricks, and Redshift.• Strategic Insights: Spearheaded a global initiative to formulate and standardize the measurement of marketing campaigns on social media, enabling the adoption of best practices across multiple geographies. This initiative leveraged a third party tool to unify campaign metrics and drove significant improvements in marketing effectiveness.• Marketing Analytics: Experienced in Multi-touch Attribution models (MTA), Market Mix Modelling (MMM) and developing Bayesian models to measure and optimize the impact of media campaigns, ensuring maximum ROI and efficient budget allocation.• Innovative Solutions: Created a Social Campaign Index framework to score and improve campaign performance across varied social media platforms, standardizing measurement and enabling global adoption of best practices.• Award-Winning Performance: Recognized multiple times for delivering best projects and outstanding performance, demonstrating a commitment to excellence and innovation.

Listed skills include Sql, R, Sas, Linear Regression, and 13 others.