Marina Setiawan Email & Phone Number

Singapore

Produced high-quality designs for digital and print media, encompassing research reports, articles, branding materials, promotional assets, and event collateral, thus elevating brand perception and increasing awareness. Collaborated closely with cross-functional international teams to develop cohesive brand identities and messaging strategies across diverse channels, guaranteeing brand consistency and enhancing recognition.

Singapore

Singapore

Started with a passion for illustration and a love for beautifully crafted products, Marina founded My Sweet Scarlett in 2014 in Singapore. My Sweet Scarlett is a boutique brand specializing in artisan ladies' fashion and children's bags, each adorned with her signature illustrations, mostly inspired by nature and the spirit of adventure.As the founder, she was responsible for every aspect of the business, from defining the brand identity and responsibly sourcing manufacturers to directing multi-channel marketing strategies. The development of the business gave Marina the opportunity to nurture new skills and grow as a leader. Now, she has trusted partners to help her run the business operations.Today, My Sweet Scarlett has launched collections of more than 100 ladies' fashions and 100 children's bags. Each collection is highly curated to reflect the theme of nature for the season. The brand is also carried by eight retail shop brands in Singapore. Last but not least, the My Sweet Scarlett brand has attracted attention from lifestyle publications such as Vogue Singapore, City Nomad, and Honeycombers to cover Marina's journey and creations.

Singapore

Played a pivotal role as a lead designer, contributing significantly to shaping the brand's direction and identity. Conducted extensive research and actively participated in brand positioning exercises to establish IRVINS Salted Egg as a distinctive presence in the market. Meticulously crafted the iconic logo, characters, and product packaging from inception, effectively capturing the essence of the brand's unique personality and maintaining consistent core values. Provided valuable insights and assistance in developing marketing strategies aimed at promoting brand awareness and driving sales. Collaborated closely with product development teams to translate concepts into tangible design solutions, ensuring that product packaging met regulatory requirements and exceeded customer expectations. Additionally, contributed to the setup and design of retail shops, ensuring a cohesive and visually appealing brand experience for customers.

Singapore

Singapore

Gold Coast, Australia

Bachelor Of Commerce - Bcom

Exchange Program

Diploma In Visual Arts