PCI Booking, a FinTech global provider of PCI DSS Level 1 (and ISO 27001) compliant Tokenization solutions, safeguards sensitive customer data for companies who receive, store, transmit & display cardholder information (including virtual cards).As part of my role at PCI Booking, I develop and implementsall marketing communications for PCI Booking, stretching across web, email, print and social. I manage the public launch of new features and offerings through working with product team to identify key product benefits, before communicating closely with sales in the creation of sales tool kits.Content creator for public facing articles, ranging from blog posts to customer updates to websiteproduct feature pages. Oversaw and implemented large-scale project to completely redevelop the PCI Booking website inorder to increase visitor-to-lead conversion by expanding inbound marketing efforts.

Responsible for the development of the International Student Identity Card (ISIC Card) in Ireland. Entrusted with the implementation of a new digital marketing strategy, all while working with developers and international colleagues to revamp ISIC’s online presence and offering. Primary focus on developing digital campaigns, to be run concurrently with a BTL marketing strategy.

6 month international internship in a growing New York based event planning company.Created advertising material to be used in conjunction with on-going campaigns, along with creation of daily content to be pushed throughout social media.Analysed online trends and maintained social media presence.Gained editorial design skills through designing a range of promotional booklets which individually focused on different aspects of the companies services.