Vp, Brand Creative
CurrentAt Sprout Social, I am fortunate to lead some of the best strategic creatives in the business. As a team, we develop memorable and impact-driving approaches to solving the most complex marketing and brand problems. Sprout's multi-disciplinary Brand Creative team includes roles in visual design and art direction, web design and UX, brand story, copy and video, web development and brand and customer research. What sets this group apart from other creative teams is that we don't just set out to create eye-catching deliverables. Our well-executed and proven process includes strategic discovery time to learn about our audience and testing before we build. This practice is paired with a shared commitment to our partners' goals and the drive and track record to create programs that deliver results and move the brand and organization forward.