• Enhanced digital presence and lead generation for diverse clients in financial services and hospitality.• Specialised in building highly converting websites and landing pages using user-centric design principles and SEO practices.• Collaborated with marketing agencies on complex projects, contributing expertise in digital strategy, website optimisation, and lead generation.

I was recommended to Integritas Property Group by another client to undertake some marketing and design work. They needed a new website, a new logo, a new brand identity and marketing for their UK and Dubai offices. I still work with IPG today, helping them achieve their mission of becoming the most ethical property developer in the UK.

• Managed lead generation strategy for debt management services and IVA products at Parker Philips Insolvency.• Managed budgets of £160,000 per month, optimizing spend for maximum ROI.• Developed high-converting email marketing strategies to boost conversion rates and drive revenue growth.

• Managed PPC campaigns for Oi Group, leading to increased client engagement and conversions.• Advised on and implemented various marketing strategies for their clients in the financial services and retail sectors, including Facebook, Gioogle Ads and email marketing.• Attended client meetings to discuss campaign performance and provide recommendations for improvement.

• Managed PPC arbitrage strategy for Pricesearcher.com on Google and Bing, overseeing campaigns with a nearly one million pounds monthly budget.• Implemented data-driven optimizations to drive a 6x increase in business revenue within a short timeframe.

Spearheaded lead generation through Google Ads, Facebook Ads, and Bing Ads, managing a monthly ad spend of £20,000, significantly boosting the company's market visibility and lead acquisition.Played a pivotal role in the design and implementation of the new company website and brand identity, enhancing the online user experience and brand perception.CRM Systems Leadership: Took a leading role in managing the company's Pipedrive and ActiveCampaign CRM systems, collaborating closely with the Sales Director. This involved streamlining sales processes, improving lead management, and enabling more targeted marketing campaigns. My efforts in optimising these CRM systems contributed to improved sales efficiency and a more cohesive relationship between sales and marketing departments.Coordinated with external agencies for comprehensive marketing strategies, including overseas email marketing, events, and publication advertising, ensuring a cohesive and unified brand message across all platforms.Directed SEO initiatives to optimise the company’s digital presence, leading to improved search rankings and organic traffic.In this role, I had to stay up to date on current UK property market trends as well as general UK economy trends such as interest rates and BoE policy. I integrated this knowledge into our lead generation strategy, helping potential clients understand what’s going on in the UK property market. This helped position Elavace as an expert in their field, which in turn increases conversion rates.As the business scaled rapidly, I expanded and managed a marketing team, including a designer and content writer, fostering a collaborative environment focused on creativity and innovation.

As a pivotal member of the Elavace team, I played a key role in transforming thecompany’s digital marketing efforts, significantly boosting the website's organic searchprofile through strategic SEO enhancements and content optimisation. This led to a 2.5xincrease in organic traffic which attracted a higher volume of qualified traffic.Despite initially having no experience in Pay-Per-Click (PPC) advertising, my applicationof fundamental marketing concepts and focus on creating engaging content allowed meto make impactful contributions to the company's PPC campaigns. By refining targetingstrategies and enhancing ad creatives, I played a crucial role in improving campaignperformance, which, in turn, contributed to an increase in the company's revenue.I assumed full responsibility for the email marketing strategy, where my creative andstrategic efforts were directed towards crafting compelling email campaigns. Myinitiatives were instrumental in engaging potential investors and driving property sales,both through our own subscriber database and in collaboration with external emailmarketing agencies. My ability to merge compelling design with persuasive messagingsignificantly elevated the effectiveness of our email marketing efforts.The results of my work in enhancing the SEO standing, elevating PPC campaignperformance, and leading successful email marketing strategies were substantial,culminating in my promotion to Marketing Manager within just six months. This swiftprogression underscored my knack for applying foundational marketing principles todrive significant improvements in digital marketing outcomes, setting the stage forfurther achievements in my marketing career.

Freelance work part-time. Designing logos and brand identities for small businesses

- Marketing & branding for an online electronic cigarette company- Primarily SEO & graphics design focused work