Sara Habecker Email & Phone Number

Waltham, Massachusetts, Us

New York, Ny, Us

-Implemented automated cross channel and campaign reporting for company-wide use using Salesforce and Google Sheets.-Improved processes by using Zapier, Marketo webhooks, and the Marketo API.Implemented the first lifecycle and lead scoring model that routed and managed 3,000+ leads a month.-Created a lasting relationship with the data team to help transfer marketing reporting from Google sheets into Looker.-Established a Marketing Operations submission and prioritization process to manage 25+ marketers and their requests.-Maintained database hygiene and detailed segmentation to reduce duplication and support email deliverability.

Mclean, Virginia, Us

(Acquired by Gannett)In December 2019 I was able to transition to be a full time member of the engineering team. In my new role I am on the Free Tools team that maintains lead generation tools for the company. - experience with Python, React, JavaScript, HTML, CSS- experience with APIs- using Python and Selenium wrote a script that automatically tests our free tools to check the user interface, field syncs at different steps throughout the flow, Google Analytics events successfully firing, and leads correctly syncing to our CRM (SFDC) and MAP (Marketo). This script saves a lot of time, and is much more consistent and reliable than human QA only

Mclean, Virginia, Us

-Created a process for project intake, management, and workflow that was able to help 6+ people collaborate. Using Zapier and Google Scripts I integrated: Google Forms, Google Sheets, Trello, Outlook, and Slack-Managed database in Marketo and Salesforce of 800,000+ records, including; segmentation, contact management, lead routing, lead scoring, and integrations with other business systems-Supported sales organization for ad hoc reporting, sales operations, and lead processing

Mclean, Virginia, Us

Boston, Massachusetts, Us

Led global Eloqua strategy for all products and business lines including; email sends, landing pages, data collection, data cleansing, lead routing/assignment, marketing technologies, and reporting. Managed a database of 950,000+ of contacts

Boston, Massachusetts, Us

-Built a contact “washing machine” which automated lead nurture flow by including persona segmentation helping Brightcove to better nurture customers at every stage of the customer lifecycle-Responsible for the implementation and execution of all global emails and landing pages in Eloqua-Created and managed dashboards of email metrics to track historical trends, A/B testing, vanity metrics-Supported SEM and online programs by managing and analyzing paid advertising channels along with the Sr. Marketing Manager.

New York, Ny, Us

-Managed email marketing program including segmentation, subscription, and templatization of emails and landing pages using Dreamweaver and Eloqua-Designed segmentation program using Eloqua to normalize and categorize incoming titles of leads-Distributed weekly reports on the marketing team's programs by compiling data from Salesforce.com, Eloqua, WebTrends, Google AdWords, Google Analytics-Completed the “Our Heritage” interactive timeline on CTB.com/Timeline adding over 50 dates and completing all corresponding artwork and research using jQuery, HTML and CSS

New York, Ny, Us

Chicago, Illinois, Us

Interned with the web analytics and direct marketing team at multi-channel retailerImproved the Paper Source website by adding keywords, unique descriptions and text to increase search engine optimizationAssisted public relations on multiple projects, including localizing an email database of over 130,000 customers’ email addresses using ExcelCreated printable Word templates for the fall 2009 invitation line to be placed onlineMaximized Google Shopping results by editing product descriptions and ad copyCreated and implemented cross merchandising strategy for thousands of items on the website