Shane Walker Email & Phone Number

Waterloo, ON, CA

Waterloo, Canada Area

Oversee project operations for market research initiatives. Responsibilities include work back schedule creation, technical specifications, survey implementation, field monitoring, sample list preparation, transcoding and transcription, translations, budget tracking and management, and client/vendor management.Manage complex tracker projects from planning.

Kitchener, Canada Area

Managed marketing department and scaled team from a single person to a team of four. Created marketing communications budget, marketing plan, and calendar of activities. Oversaw trade shows, email campaigns, newsletters, website design and optimization, targeted sales campaigns, direct mail campaigns, print advertisements, advertorials, product launches.

Toronto, Canada Area

Responsible for pricing, forecasting, marketing collateral, website content, FAQs, product promotion, positioning documents, and sales tools for new product introductions. Represented marketing, sales, and the customer on cross-functional product development teams for new products and enhancements. Recruited tech trial and pilot merchants, defined.

Toronto, Canada Area

Developed a new sales/referral channel by partnering with software developers and resellers whose customers would benefit by integrating credit and debit card payments with Moneris. Leveraged this channel to target high value customers including retailers, restaurants, yoga/health studios, and gyms.Managed the partner portal and tracked the lead funnel.

Sault Ste Marie, Canada Area

Worked on the Instant, Daily, and Sports game portfolios. Designed prize structures for new products within the Instant category, matching the desired positioning and price point of the game to the customer experience. Worked with advertising agencies on television, radio, print, and internet advertising campaigns.Performed analysis of complex data.

Bolton, Canada Area

Managed a set of suppliers within the IMA division at husky. Generated purchase orders, managed delivery time, and addressed product quality concerns. Created a cost of quality measurement program and developed processes to recover costs associated with supplier error.

Member of the product marketing team for business DSL products. Responsible for competitive information and positioning of high-speed internet products for small and medium sized businesses. Researched important niche markets with low internet adoption and designed sales training material to address the needs of those market.

Developed and managed online marketing programs, including campaign objectives, concept, elements, media purchasing, and execution of program. Provided product and category management support for online grocers like Grocery Gateway, which resulted in a 192% boost in sales of featured products.

This position was a great introduction to inside sales, preparing quotes and invoices, managing logistics including warehousing and shipping, as well as customer service. Was also responsible for order accuracy and managing clients bin stocks.

Bba, Honours Bachelor Of Business Admin - Marketing

Bsc, Honours Computing & Computer Electronics