Shannon Scott

Shannon Scott Email and Phone Number

Marketing & Strategy Executive | Chief Marketing Officer | Innovative Brand Builder | Creative Solutions | Revenue Growth | Strategic Partnerships @
Shannon Scott's Location
Overland Park, Kansas, United States, United States
About Shannon Scott

Brand Expert. Consumer-focused. Results Delivery. Passionate integrated marketing and strategy executive with a knack for developing and delivering effective, breakthrough programs and initiatives. Fiercely committed to innovation, creativity, and branding excellence. Innate ability to dig into the data to understand opportunities, align with business objectives, find the consumer insights, and turn them into solutions that create relevance and drive results. Dynamic, clear, and consistent communicator that motivates action to execution. Adept at leading teams to discover and deliver the full potential of their talents and expertise.

Shannon Scott's Current Company Details
Fresh Effect Marketing

Fresh Effect Marketing

Marketing & Strategy Executive | Chief Marketing Officer | Innovative Brand Builder | Creative Solutions | Revenue Growth | Strategic Partnerships
Shannon Scott Work Experience Details
  • Fresh Effect Marketing
    Chief Marketing Officer
    Fresh Effect Marketing Oct 2023 - Present
    Kansas City Metropolitan Area
    Marketing agency providing fractional CMO support, dedicated to helping organizations achieve their business objectives and drive growth. Services include brand building, ideation & innovation facilitation, strategic planning, marketing strategy development and execution.
  • American Academy Of Family Physicians
    Chief Strategy Officer & Deputy Executive Vice President
    American Academy Of Family Physicians 2020 - 2023
    Leawood, Kansas, United States
    Tapped to lead newly created position overseeing strategic and operational planning in partnership with the Board of Directors and leadership team. Continued as Chief Marketing lead, driving all marketing strategy. Key contributor to organizational restructure addressing culture shift, developing performance plans, and establishing compensation programs. Developed strategic partnerships to drive grant revenue in collaboration with key executives and stakeholders. Managed extensive P&L.
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  • American Academy Of Family Physicians
    Senior Vice President Marketing, Membership & Strategic Engagements
    American Academy Of Family Physicians 2016 - 2023
    Leawood, Kansas, United States
    Key strategist elevating marketing initiatives, driving consistent year over year growth. Architected strategies and organizational advances by engaging consumer and stakeholder audiences and partnering with leaders in a matrixed organization. Transformed the digital and PR functions, successfully leading implementation strategies and agency relationships, exceeding goals annually.
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  • Applebee'S Neighborhood Grill + Bar
    Executive Director, Marketing Communications
    Applebee'S Neighborhood Grill + Bar 2005 - 2016
    Kansas City Metropolitan Area
    Consistently exceeded traffic and sales growth goals, driving integrated marketing and communication strategies spanning multiple mediums, including media activations, broadcast, digital, and print. Optimized restaurant profitability through menu design, menu engineering, and strategic merchandising, resulting in exceeding check goals. Managed significant P&L.
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  • Applebee'S Neighborhood Grill + Bar
    Associate Director Marketing Communications
    Applebee'S Neighborhood Grill + Bar 2001 - 2005
    Kansas City Metropolitan Area
    Grew Creative Services division to include agency leadership, website and digital marketing, and broader integrated campaign development and implementation. Partnered closely with franchisees to support local store marketing efforts.
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  • Applebee'S Neighborhood Grill + Bar
    Senior Manager, Creative Services
    Applebee'S Neighborhood Grill + Bar 2000 - 2001
    Kansas City Metropolitan Area
    Hired to start new division, centralizing all creative services for the brand, including advertising, menu and merchandising design and production, media activation.
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  • Associated Wholesale Grocers
    Creative & Media Director
    Associated Wholesale Grocers 1998 - 2000
    Kansas City, Kansas, United States
    Led brand positioning, media strategy and planning, as well as creative development and execution of all consumer communications across five brands.
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Shannon Scott Education Details

Frequently Asked Questions about Shannon Scott

What company does Shannon Scott work for?

Shannon Scott works for Fresh Effect Marketing

What is Shannon Scott's role at the current company?

Shannon Scott's current role is Marketing & Strategy Executive | Chief Marketing Officer | Innovative Brand Builder | Creative Solutions | Revenue Growth | Strategic Partnerships.

What schools did Shannon Scott attend?

Shannon Scott attended Kansas State University, Northwestern University - Kellogg School Of Management.

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