Providing strategic digital communications consulting for faith-based organizations, nonprofits + small businesses.

Guardian is a strategic communications agency serving faith-driven leaders and organizations.

• Drove integrated digital content strategy and optimized user experience, user engagement and conversions across choa.org and e-communication platforms, in alignment with Children’s strategic marketing plan• Partnered with designers, IT developers and web editors to enhance the mobile-first choa.org digital user experience, continually optimizing site performance, user engagement and search results across via customer insights from empathy sessions, Google Adwords, Moz, Marketo, Google Analytics and Adobe Analytics• Monitored, audited and optimized content for search (SEO) and increased user engagement• Managed, coached and developed associate-level marketing team members and interns

• Served as a brand strategist, digital content specialist and project manager across 50+ business partners and service lines within Children’s, Marcus Autism Center and Emory University, achieving system business goals through the development and implementation of strategic, multi-channel, measure-driven marketing plans• Managed and executed 250+ strategic projects annually, including digital content management, search engine optimization (SEO), traditional and digital paid media placements, e-communication strategy, web design and editing, social media content development and advertising, print communications, brand strategy and logo design• Led brand storytelling, digital experience and product design strategy for Marcus Autism Center’s website re-design (marcus.org), collaborating with design, digital, IT, service line and agency teams to support the launch of a 300+ page website in under three months• Launched Marcus Autism Center e-communications to consumers by partnering with subject matter experts to develop 40+ pieces of unique content annually and optimize digital engagement with A/B testing and metrics-driven strategy, ultimately yielding an avg. open rate of 36.7% and 150.63% YOY increase in web traffic to autism resources• Led and managed the department-wide customization and implementation of Workfront, a project management system• Managed budget allocation, analysis, and assessment of return on investment for strategic marketing initiatives to ensure alignment with system-wide business goals

Sparks Grove, now Experience Design at North Highland, applies design thinking to plan, make and execute experiences across the entire experience chain. We use insight, foresight, strategy, design, and development to transform businesses to more human centered, purpose-driven organizations. • Served as account coordinator and brand strategist for Atlanta-based airline, managing20+ multi-disciplinary projects annually across clients in Marketing, Global Sales and Corporate Communications• Engaged in the strategy and execution of of the airline's B2B communications, including corporate loyalty program strategy, print and digital advertising executions, web design and development, product design, brand positioning and product launch communications, all aiming to raise awareness of new products, services and international partnerships offered to corporate customers, ultimately positioning the airline as the 5X innovative industry-leader in business travel, as designated by Business Travel News• Crafted strategic briefing materials to ensure alignment among stakeholders• Sustained the financial integrity of $2.9M account by managing all budget reconciliation, resource allocation and reporting• Maintained SparksGrove.com, managing a cross-functional task-force of creative, UX and technology designers in agile sprints driven by human-first design thinking

• Assisted in planning and coordinating 20+ sports-related events to benefit Children’s• Crafted marketing collateral to enhance event communications

• Assisted in day-to-day marketing strategy implementation, specifically for SEC & NCAA Women’s Gymnastics Championships• Created and implemented marketing campaign with a unique ticket promotion to engage gymnastics fans and consumers leading up to the NCAA Championships • Contributed to the strategic planning, branding, advertising, media plan execution and public relations efforts for the SEC Women’s Gymnastics and NCAA Women’s Gymnastics Championships• Conducted research and provided editorial support for all marketing publications across web and print collateral• Assisted in the preparation and execution of promotional materials including promotional flyers, sales packages and postcards• Assisted with content and promotions for Facebook, Twitter and other social media platforms• Assisted with client and patron surveys• Assisted with producing marketing reports to analyze customer behavior