Shannon Mackey's Location
Washington DC-Baltimore Area, United States
Shannon Mackey's Contact Details
Shannon Mackey work email
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Shannon Mackey personal email
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Shannon Mackey phone numbers
About Shannon Mackey
Shannon is a veteran marketing and technology professional with over twenty years of digital product development, strategic consulting, and customer lifecycle experience. For over two decades her work in digital media product development, technology specifications, direct-to-consumer strategies, content syndication, and contract negotiations have brought to market dozens of successful products on the leading edge of technological achievment. After her early work on the ATSC 1.0 DTV specification with the Advanced Television Technology Center and product management for Comark Digital Services, she moved to Discovery Communications to develop global broadband and interactive television strategies. During subsequent executive management positions at World Wrestling Entertainment, AOL, and Viva Creative she developed business and content models for VOD, negotiated content syndication deals, defined SEO/SEM initiatives, and managed cross-functional live event, video pre/post production teams to deliver impactful experiences for client's target audiences.
Shannon Mackey's Current Company Details
Soundexchange
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Technical Product Owner
Washington, DC, US
- Website:
- phase2technology.com
- Employees:
- 154
Shannon Mackey Work Experience Details
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Technical Product OwnerSoundexchangeWashington, Dc, Us
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Account DirectorPhase2 Sep 2022 - Present -
Director Of ProductPhase2 Apr 2019 - PresentProduct Team Practice Lead and digital strategist across multiple verticals working with clients to execute digital transformations and identify new business opportunities in the marketplace. Discovery tasks include stakeholder interviews and readouts, competitive research and insights, future planning risk/reward business assessment and roadmap planning with gap analysis (systems, process, content workflow). Team lead collaborating closely with UX, Design, Content, and Data & Insights SMEs to… Show more Product Team Practice Lead and digital strategist across multiple verticals working with clients to execute digital transformations and identify new business opportunities in the marketplace. Discovery tasks include stakeholder interviews and readouts, competitive research and insights, future planning risk/reward business assessment and roadmap planning with gap analysis (systems, process, content workflow). Team lead collaborating closely with UX, Design, Content, and Data & Insights SMEs to deliver successful digital transformations. Show less
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Co-Owner, Vice President & General ManagerNotaviva Farm Brewery & Winery 2003 - PresentWhat is Notaviva? It is the intrinsic effect of music upon human emotion. Our goal in the founding of our vineyard is to capture those feelings and put them in our wines. Be it joy or sadness, we endeavor to create wines that will connect our patrons with their occasions. As seen on HGTV, our custom hand-crafted timber frame tasting room experience is unrivaled in Virginia. The perfect setting for your wedding, rehearsal dinner, private party or corporate event, our venue offers spectacular… Show more What is Notaviva? It is the intrinsic effect of music upon human emotion. Our goal in the founding of our vineyard is to capture those feelings and put them in our wines. Be it joy or sadness, we endeavor to create wines that will connect our patrons with their occasions. As seen on HGTV, our custom hand-crafted timber frame tasting room experience is unrivaled in Virginia. The perfect setting for your wedding, rehearsal dinner, private party or corporate event, our venue offers spectacular views of our vineyards as well as the mountains. A unique built-in performance stage with professionally designed audiovisual system, coupled with wireless Internet connectivity, ensures your event is supported by the latest in technology. Founded by Stephen and Shannon Mackey, Notaviva Vineyards is redefining the winery experience. Show less -
Director Of Business DevelopmentPlay To Win Sports Management Jul 2018 - Mar 2019 -
Co-Founder & CeoMesh Omnimedia 2008 - Jul 2018At Mesh Omnimedia, we believe every project can far surpass your expectations while achieving your business goals. Our creative process challenges both you and Mesh to fully understand the project objectives, reach beyond your previous successes, and deliver flawless results.* Brand Strategy* Web Solutions* Video Production* Digital Strategy* Event Production* Creative Services* Educational Technology -
Consultant - Technology & InnovationPowhatan School Jul 2015 - Jun 2018Boyce, Va* Ongoing management of the overall Information Technology and Education Technology Infrastructure for Powhatan School* Migrated the back office, financial, admissions and school administration platforms to a cloud-based solution with Blackbaud* Implemented the Google Apps for Education platform in Grades 2-8 and migrated the school's one-to-one device platform to Chromebooks for Grades 3-6 (full rollout in Grades 3-8 by 2018).* Enhanced the existing Technology Curriculum for Grades… Show more * Ongoing management of the overall Information Technology and Education Technology Infrastructure for Powhatan School* Migrated the back office, financial, admissions and school administration platforms to a cloud-based solution with Blackbaud* Implemented the Google Apps for Education platform in Grades 2-8 and migrated the school's one-to-one device platform to Chromebooks for Grades 3-6 (full rollout in Grades 3-8 by 2018).* Enhanced the existing Technology Curriculum for Grades 4-6 and provide classroom instruction for Grades 5 & 6* Provide ongoing training for faculty and administration in all areas of educational technology* Managed the Information Technology Team* Responsible for the Annual Technology Budget - consistently on time and under budget Show less -
Director, Business DevelopmentViva (Creative Agency) 2006 - 2008· Developed new and existing client relationships while winning new business · Designed and negotiated budgets for video productions, live events, and graphic design initiatives · Managed cross functional team of live event technicians, video pre- and post-production teams and creative writing staff to ensure efficient delivery within budget · Negotiated contracts including federal government creative productions, venue procurement, and food/beverage
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Director, Aol TicketsAol 2004 - 2006Director, Product & Vendor DevelopmentAOL CityGuide & AOL Tickets · Managed a cross functional team of product, programming and business managers · Developed, programmed and promoted syndicated content across the AOL Properties and the web at large to grow audience and market share for AOL CityGuide & AOL Tickets · Established and maintained key vendor relationships critical to daily operation and strategic growth · Negotiated all contracts including… Show more Director, Product & Vendor DevelopmentAOL CityGuide & AOL Tickets · Managed a cross functional team of product, programming and business managers · Developed, programmed and promoted syndicated content across the AOL Properties and the web at large to grow audience and market share for AOL CityGuide & AOL Tickets · Established and maintained key vendor relationships critical to daily operation and strategic growth · Negotiated all contracts including ticketing partners, data providers, content suppliers and syndication/distribution opportunities · Managed product strategy efforts, working with Product, Technology and Studio teams to deliver best of breed products that activate, grow and monetize audiences · Oversaw and enforced company wide SEO & SEM initiatives as they pertained to AOL CityGuide & AOL Tickets product, programming and editorial functions · Managed financial projections, revenue reporting/invoicing and monthly statistics for all commerce initiatives Show less -
Director, Business Operations & DevelopmentWorld Wrestling Entertainment 2003 - 2004· Established business, operational and content models for the development and rollout of WWE 24/7 Subscription Video on Demand service · Managed the operating portion of WWE 24/7, including financials, product maximization and resources/vendors · Oversaw the distribution of WWE 24/7 to new cable and satellite partners; including metadata creation, package transmission and product placement within set-top box user interfaces · Managed the music publishing business… Show more · Established business, operational and content models for the development and rollout of WWE 24/7 Subscription Video on Demand service · Managed the operating portion of WWE 24/7, including financials, product maximization and resources/vendors · Oversaw the distribution of WWE 24/7 to new cable and satellite partners; including metadata creation, package transmission and product placement within set-top box user interfaces · Managed the music publishing business for the WWE 24/7 content library working closely with the legal department to secure publishing rights and usage contracts · Provided on-going competitive analyses, tracking and market assessment for VOD, SVOD, iTV, broadband video, and emerging distribution channels/technology · Identified, researched and vetted new technologies, partners and business opportunities Show less -
Director, Digital Media Business DevelopmentWorld Wrestling Entertainment 2000 - 2003WWE Marketing and WWE.com · Developed business models and negotiated key strategic relationships for first unit and ongoing production of direct-to-consumer digital media products in global markets · Managed Wireless business including product strategy and content offerings for JAVA, WAP, Ringtones, Wallpapers, Screensavers, SMS · Managed WWE.com Webcast business including content offering, product functionality, user interface, distribution, commerce/billing and… Show more WWE Marketing and WWE.com · Developed business models and negotiated key strategic relationships for first unit and ongoing production of direct-to-consumer digital media products in global markets · Managed Wireless business including product strategy and content offerings for JAVA, WAP, Ringtones, Wallpapers, Screensavers, SMS · Managed WWE.com Webcast business including content offering, product functionality, user interface, distribution, commerce/billing and customer service · Managed the WWE Consumer Email Marketing program; including development of processes and procedures regarding acquisition, storage and usage of the consumer databases · Conducted fan feedback surveys via live events, online and wireless applications · Negotiated new contracts and provided ongoing vendor management for backend systems (Ad Serving, Reporting, CMS/DAM, Commerce) Show less
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Director, Strategy & Digital MediaDiscovery Communications 1999 - 2000· Developed and managed global Broadband and Interactive Television strategies · Developed business models, negotiated contracts with platform and technology vendors, and maintained project budgets · Coordinated within DCI Networks, Web Properties, Business Units and Network Operations on distribution and implementation of broadband and interactive television content · Liaised with Discovery.com and Discovery Network production teams on the production of New Media… Show more · Developed and managed global Broadband and Interactive Television strategies · Developed business models, negotiated contracts with platform and technology vendors, and maintained project budgets · Coordinated within DCI Networks, Web Properties, Business Units and Network Operations on distribution and implementation of broadband and interactive television content · Liaised with Discovery.com and Discovery Network production teams on the production of New Media Content · Conducted on-going research of emerging technologies and new market opportunities and presented information to DCI business units Show less -
Product Line Manager / Senior Project EngineerComark Digital Services (Div. Of Thomcast Communications) 1998 - 1999· Managed product development and marketing of the Thomcast-France MPEG-2 Product Line in the US market · Developed product specifications, based on extensive participation in DTV standards committees and industry events (ATSC, SMPTE, NAB) · Established product line manufacturing, integration and testing · Managed the product launch including the development of marketing materials and sales kits · Advised Thomcast Sales Team on the development of client… Show more · Managed product development and marketing of the Thomcast-France MPEG-2 Product Line in the US market · Developed product specifications, based on extensive participation in DTV standards committees and industry events (ATSC, SMPTE, NAB) · Established product line manufacturing, integration and testing · Managed the product launch including the development of marketing materials and sales kits · Advised Thomcast Sales Team on the development of client proposals · Provided turn-key DTV solutions and integration services for broadcast customers · Developed system designs and provided on-site installation, testing, and training of final DTV solutions · Represented CDS and its customers through active participation in DTV standards committees and industry events (ATSC, SMPTE, NAB) Show less
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Systems EngineerComark Digital Services 1997 - 1998Integration and Implementation of ATSC Digital Television Standard
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Audio EngineerAdvanced Television Technology Center 1996 - 1998· Managed the ATSC HDTV Demonstration Team in Australia, China, and Mexico · Conducted HDTV/ DTV equipment tests for ATSC certification, audio/video performance, and RF transmission & interference · Co-designed and managed the DTV Station Models Project · Represented Board Member interests (comprised of Broadcast Networks & Consumer Electronic Manufacturers) through active participation in DTV standards committees and industry events (ATSC, SMPTE, NAB)
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Production Manager & Audio EngineerInternational Production Systems 1993 - 1996· Provided production management and audio engineering for live concerts and international television events · Built, installed, and tested professional audio systems
Shannon Mackey Skills
Digital Media
Product Management
Marketing
Social Media Marketing
Social Media
Public Relations
Management
Seo
Strategy
Strategic Planning
Content Strategy
Email Marketing
Business Development
Event Planning
New Media
Social Networking
Event Management
Competitive Analysis
Marketing Strategy
New Business Development
Media Relations
Budgets
Video
Crm
Leadership
Sem
Brand Development
Contract Negotiation
Sales
Visionary
Budgeting
Search Engine Marketing
Innovation
Customer Relationship Management
Search Engine Optimization
Shannon Mackey Education Details
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Music; Music Engineering
Frequently Asked Questions about Shannon Mackey
What company does Shannon Mackey work for?
Shannon Mackey works for Soundexchange
What is Shannon Mackey's role at the current company?
Shannon Mackey's current role is Technical Product Owner.
What is Shannon Mackey's email address?
Shannon Mackey's email address is sh****@****rds.com
What is Shannon Mackey's direct phone number?
Shannon Mackey's direct phone number is (888) 501*****
What schools did Shannon Mackey attend?
Shannon Mackey attended University Of Miami.
What skills is Shannon Mackey known for?
Shannon Mackey has skills like Digital Media, Product Management, Marketing, Social Media Marketing, Social Media, Public Relations, Management, Seo, Strategy, Strategic Planning, Content Strategy, Email Marketing.
Who are Shannon Mackey's colleagues?
Shannon Mackey's colleagues are Caroline Hubbell, Tom Belliveau, Jason Spence, Clinton Welling, Bradley Jones, Jennifer Segalini, Trisha Bell.
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Shannon Mackey
Greater Seattle Area4roadsidemultimedia.com, roadsidedentalmarketing.com, roadsidemultimedia.com, hipcatsociety.com1 +136065XXXXX
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Shannon Mackey
Project Manager | Biology Educator | Science Content Writer | Assessment Consultant | Academic AdvisorSchuyler, Va1sau.edu
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