Shannon Weir

Shannon Weir Email and Phone Number

Program Management Professional - Tech and Marketing @ Loblaw Digital
toronto, ontario, canada
Shannon Weir's Location
Toronto, Ontario, Canada, Canada
Shannon Weir's Contact Details

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About Shannon Weir

Developing and managing complex program plans related to technology platforms, product delivery, digital content, and marketing services.

Shannon Weir's Current Company Details
Loblaw Digital

Loblaw Digital

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Program Management Professional - Tech and Marketing
toronto, ontario, canada
Website:
loblawdigital.ca
Employees:
500
Shannon Weir Work Experience Details
  • Loblaw Digital
    Director - Technical Program Management
    Loblaw Digital Oct 2022 - Present
    Toronto, Ontario, Canada
    Lead a team of Technical Program Managers allocated across various complex programs related to Digital and Technology delivery and user experiences for HQ portfolio - PC Express, JoeFresh and Shopper’s Drug Mart.Collaborate with cross-functional leads to help execute high priority initiatives including platform migration and data service integrations, web solutions for compliance, feature updates, and app redesign.
  • Media.Monks
    Executive Producer - Canada
    Media.Monks Oct 2020 - Oct 2022
    Toronto, Ontario, Canada
    Responsible for all aspects of project and production management related to global and local digital campaigns, social and video content; Manage scope, budget and client communication as well as organic growth opportunities. Work closely with various capabilities across LATAM/EU/US to produce strategy and concepts for video, animated - 2D and 3D, plus live action original content. Thrive with client collaboration and creatively strategic opportunities.
  • Diamond Marketing Group
    Vp, Program Management Office
    Diamond Marketing Group Oct 2018 - May 2020
    Toronto, Canada Area
    Worked hands-on with SLT counterparts and team members - Account, Creative, Tech and Strategy - to uphold the responsibility for managing, steering and leading a team of project managers who are accountable for the delivery of projects (financial, timing and quality). Deliver diverse set of programs with a client-centric approach while balancing the operational requirements of the business. Programs rooted in personalization strategies and content production for several lines of business within a major Canadian bank including Wealth Solutions, Everyday banking, Cards and Insurance. Operations proficiency with slack, google suite, trello, confluence and Jira.
  • Indigo
    Program Lead: Click And Collect
    Indigo May 2018 - Oct 2018
    Toronto, Canada Area
    Contracted with Indigo to manage and lead an ambitious cross-functional team (Tech, Business, Ops and Retail) with the planning and implementation for ‘click and collect’ pilot. Established the MVP for pilot with each team lead and applied a comprehensive plan outlining timing and dependencies. Established process and structure and held team members accountable for delivery.
  • Huge
    Group Program Director
    Huge Feb 2017 - Jun 2018
    Toronto, Ontario, Canada
    Working as an essential figure in the Toronto office for delivering and managing complex, portfolio-level clients, hands-on. Extensive experience leading and structuring multi-million dollar engagements with parallel work streams—spanning user experience design, tech development, social engagements, media, marketing and service design. Main focus centers around goals and solutions for both large and small programs. Leading and managing a team of incredibly talented Project Managers in this senior tactical leadership role while still keeping up-to-date on daily project activities. Always prepared to meet deliverable requirements, assess change and risk management, and frequently oversee a number of hybrid client/Huge teams.
  • Huge
    Program Director
    Huge Mar 2015 - Feb 2017
    Toronto, Canada Area
    Responsible for managing, hiring, coaching and steering the Huge Toronto Program Management team from the office inception in Toronto. Responsible for strategically shaping program approach, teams, and estimates across various accounts and business development opportunities. Responsible for implementing process for successful delivery across product, marketing and service design programs using Agile methodology and roadmap estimating as required.
  • Sapientnitro
    Program Lead, Senior Manager
    Sapientnitro Nov 2014 - Mar 2015
    Toronto, Ontario, Canada
    Responsible for shaping, scoping and building retail portfolio. Accountable for successful program delivery for digital marketing solutions and technical implementations.- Work with the client services and PM team to complete, review and optimize the process around project scoping, sizing and pricing estimates- Oversee project delivery from a program level through effective use of internal and client status meetings; - Partner with various track leads (Creative to Technology) to lead large teams through project delivery and program level kick-off and/or retrospectives. Help to build and structure the project team to ensure maximum performance on the program as a whole; - Help manage the project financials with the client service and PM team, including overall program margin;- Identify project and program level challenges and create solutions that work to effectively benefit clients and team members as needed;- Work with resourcing and staffing to augment the team as needed
  • Sapientnitro
    Program Manager
    Sapientnitro Mar 2010 - Oct 2014
    Toronto, Canada Area
    Responsible for program overview and delivery for Loblaw Companies Canada including Digital Marketing Campaigns, including Online Advertising, CMS Implementation and optimization, Social support, Analytics and SEO, Creative and UX Experience. 2012 - Responsible for the Digital AOR campaigns and Event marketing for Orville Canada including web-site redesigns, Social Integration, Analytics and SEO implementation, Event branding and digital support.2010-2011 Responsible for the Interactive roll-out for Chrysler International, Jeep and cross-brand campaigns for the Toronto office. Helped build the Toronto studio to support the program. Worked with Detroit, Miami, and Boston offices to build the PMO best practices for delivery.
  • Teehan+Lax
    Studio Manager
    Teehan+Lax May 2005 - Mar 2010
    Responsible for the studio growth by working closely with the partners to ensure culture, process and strategy scale with the market opportunities and business plans. Including, hiring, managing and developing small teams and program managers. Scope and plan for both existing and new client initiatives in the digital channel. Supervise the internal allocation and management of resources to ensure the successful roll out of projects. Work closely with the client and internal resources to develop and refine the technical, content and creative components of each projects. Manage projects that range from full site Information Architecture, Design and Build to flash-based marketing microsites, online ad campaigns, facebook applications and digital signage for such clients as: AIRMILES, TELUS, John Hancock Financial, BMO Mosaik, Capital One, Juniper Park. With budgets ranging from 10K to 1mil.Responsible for Social Media Monitoring using various tools (including Sysomos, Omniture and Google Analytics) to create monthly reports and infer pertinent information related to client pitches and ongoing projects.
  • Area Communications
    Studio Manager
    Area Communications Dec 2004 - Apr 2005
    Managed all aspects of Hewlett Packard’s point of sale and point of purchase strategies including both print and multimedia projects. Responsible for implementing studio-wide process improvements and tools.
  • Pivot Design Communications Inc.
    Project Coordinator - Digitial
    Pivot Design Communications Inc. Sep 2001 - Sep 2004
    Proven excellence in all phases of project planning and forecasting including materials and personnel management for teams involved in both print and digitally led projects. Clients include: George Brown College; Shred-it International; Canadian Lung Association.
  • Colour Prints
    Marketing Coordinator
    Colour Prints May 2000 - Aug 2001
    Responsible for the print production coordination and management, for the world’s leading cosmetic companies (Estee Lauder, YSL, Clinque) at major Canadian department stores (The Bay, Holt Renfrew and Sears). Acquired an in-depth knowledge of the print advertisement industry from concept design to finished print. Also became a key player in coordinating the company’s own re-branding process by compiling market research data on the competition, price analysis, sales and marketing strategies to forecast future industry marketing trends in print.
  • Hewlett Packard Enterprise
    Administrative Assistant
    Hewlett Packard Enterprise May 1997 - Sep 1999
    Oshawa, Ontario
    Summer Student employment Created work orders and on-line requests for purchasing and trouble shooting for General Motors accounts. Conducted and coordinated a corporate inventory review and clean management systems such as Vantive, MS Access, and Lotus Notes.Created work orders and on-line requests for purchasing and trouble shooting for General Motors accounts.

Shannon Weir Skills

Resource Management Information Architecture Digital Strategy User Experience Content Strategy Interaction Design Digital Marketing Digital Media User Experience Design Interactive Advertising Creative Direction User Interface Design Online Advertising Interactive Marketing Web Project Management Usability Testing Interactive Media Marketing Online Marketing Email Marketing Project Management Wordpress Cms Advertising Google Analytics Web Analytics

Shannon Weir Education Details

Frequently Asked Questions about Shannon Weir

What company does Shannon Weir work for?

Shannon Weir works for Loblaw Digital

What is Shannon Weir's role at the current company?

Shannon Weir's current role is Program Management Professional - Tech and Marketing.

What is Shannon Weir's email address?

Shannon Weir's email address is sw****@****inc.com

What is Shannon Weir's direct phone number?

Shannon Weir's direct phone number is (404) 461*****

What schools did Shannon Weir attend?

Shannon Weir attended Mcmaster University, University Of Toronto.

What skills is Shannon Weir known for?

Shannon Weir has skills like Resource Management, Information Architecture, Digital Strategy, User Experience, Content Strategy, Interaction Design, Digital Marketing, Digital Media, User Experience Design, Interactive Advertising, Creative Direction, User Interface Design.

Who are Shannon Weir's colleagues?

Shannon Weir's colleagues are Bingze He, Epson Heringer, Utsab Malakar, Del Kozinky, Charis Yip, Valerie Zhang, Ting Lan.

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