Xintong (Shantelle) L. Email & Phone Number

Los Angeles, Ca, Us

• Leading a team of 4 responsible for optimizing online checkout, designing new product introductions, improving payment and billing management, and increasing online revenue• Managing design projects from concept to launch, including ideation, customer journey map, wireframes, prototypes, production, and quality assurance;• Helping establish a process for design kick off and handoff across web and native platforms.

Sunnyvale, California, United States

• Designed user experience for zoom.us, covering all stages of the eCommerce process from product listing to purchasing, as well as upgrade funnels and user billing management;• Collaborated with a cross-functional team to make data-driven design decisions by integrating user research, A/B testing, and data analysis;• Optimized and expanding the design templates and design system.

SDXD is a professional networking and education organization focused on providing our global community of over 4,750 UX researchers and UX designers with well-craft content and contacts to learn new skills, meet new people, and ultimately advance their careers.

Sunnyvale, California

• Creating design solutions with the creative and technical disciplines for http://apple.com, Apple Online Store, Apple Store App, and email communication;• Design deliverables include wireframe, user interface, prototype, design concepts, and animation; • Have worked on product launch, buy flow design, transaction improvement, seasonal campaigns, and design system optimization.

Redmond, Washington

• Worked closely with a multidisciplinary design team to co-design user experience, interaction, and user interface for Microsoft Family’s new and existing products on web and mobile apps;• Created conceptual ideas and designed end-to-end user flows within visual systems.

Seattle, Washington

• Worked cross-functionally with the marketing team to translate communication strategies into UX design solutions for the organization’s 40th anniversary website;• Increased the usability and functionality of the organization’s website.

Seattle, Washington

• Designed and produced graphics and visual assets for website, social media, display ads, email newsletter, and print media;• Created brand style guidelines to keep the visual design consistent across platforms• Create a series of campaign videos that increased 50% of the engagement rate and impression rate on social media

Greater Seattle Area

• Led the digital and print designs for Global Flipped Classroom Initiative under the Office of Provost, including flyers, icons, poster, social media collateral, and web design• Created promotion video for the office to aid in the seamless communication efforts across university borders

Beijing

• Designed a variety of social and digital materials to support the communication campaigns targeted to Asia-Pacific audience• Executed a social media campaign, which gained over 89,000 views globally

Master'S Degree, Master Communication In Digital Media, Gpa: 3.9

International ambassador | Graduation award winner Featured courses: • User Research and UX Strategy • User-Centered Design • Aligning UX.

Bachelor Of Arts (B.A.), Journalism

Bachelor Of Fine Arts - Bfa, Tv Directing

Dual Degree