Fahad Shariff Email & Phone Number

United Arab Emirates

Dubai, Uae

• Managed and supervised media planning & budgets exceeding $2 million for the Middle East, Africa, and India regions in collaboration with the VP of Sales & Marketing, with a primary emphasis on achieving P&L targets.• Initiated the expansion of our sales channels by launching an ecommerce website for a major company brand, overseeing both technical setup and daily operations. Additionally, successfully introduced the products on Amazon, managing inventory and running advertising campaigns on both platforms.• Create designs, mood board concepts, and marketing strategies across categories such as Dinnerware, Drinkware, and Kitchenware, aimed at capturing market share.• Digital strategies drove a 35% increase, attracting 25,000 unique visitors and 220,000 Facebook fans. Focused efforts in growth markets like Iran, KSA, UAE, Egypt, Kenya, and South Africa led to a 15% average sales boost.• Produced media kits for all campaign launches and worked closely with the PR agency to deliver above target press coverage.• Oversee website functionality and content, ensuring accuracy and relevance while optimizing for SEO. Develop and execute SEO strategies to enhance website traffic and rankings, analyzing performance with tools like Google Analytics and SEM Rush.• Plan, execute, and optimize Organic & paid search campaigns across various platforms like Google Ads, Meta, and Instagram. Ensure comprehensive management of PPC campaigns, from initial setup to budget control, copywriting, keyword bidding, AI integration, and bid management.• Manage the creation of corporate email marketing campaigns, ensuring they align with brand guidelines and adhere to best practices for creative content and messaging.• Directly Involved in creating and implementing trade marketing activities and in-store promotions to promote and sell products across distribution channels in the MEAI region.

United Arab Emirates

• Manage and execute monthly calendars for 6 social media accounts & measure the success of every social media campaign.• Creates digital content (static, video) for a range of platforms (social, display advertising, e-commerce, websites, etc.) and others as needed• Monitor SEO and user engagement and suggest content optimization• Coordination with Corporate Marketing team and agency to manage day-to-day operations of the website such as product content update and global requests.​• Coordination with the photographer, agencies and vendors on all production projects which includes briefing, feedback and budgeting.​• Directly involved in creation and implementation of Trade Marketing activities such as in-store branding, Posm, flyers, Catman branding, shopper experience design, kiosk & social media campaigns through visuals & videos for ME & Africa region.• Support Category managers with Google Analytics to define our trends & target audiences and to ensure that projects reach the success rate.• Propose, Plan & Execute ATL & BTL strategy for the brands.

• Provided training to 500+ professionals and 30 companies in digital/social media marketing, and ecommerce development in collaboration with SAE Institute. Companies include Nakheel, Sakoon Insurance, Jumeirah Hotels & Resorts, Intex, Sheikh Saud bin Saqr Al Qasmi, Dubai Media Office, Sharjah Women's Sports, Sharjah Capability Development and Electrolux.• Design and oversee the creation of visual materials tailored for digital training across all media platforms, aligning with the specific objectives of each company.

Dubai,Uae

• Oversee and execute SEO & SEM campaigns, as well as ATL & BTL strategies, for clients within the agency. Collaborate closely with cross-functional teams to develop engaging digital content, including graphics, videos, and animations, aligning with client objectives and brand identity. Maintain visual consistency and optimize user experience across platforms. Additionally, manage a team of three individuals and coordinate with freelancers to achieve project goals.

Dubai, Uae

Promate Technologies, electronics manufacturing company that deals in consumer electronic accessories with a focus on Mobile, Tablet and Computer accessories.• Responsible for designing all the Online Content, branding & marketing materials.• Planning & Organizing the product photography for the company products.• Lead the smooth day-to-day operation of the eCommerce fulfillment center focused on ensuring that the customers receive their orders.• Creates digital assets (static, video) for a range of platforms (social, display advertising, e-commerce, websites, etc.) and others as needed• Delivers creative ideas that align with the campaign requirements• Performs research on current benchmark trends and audience preferences• Launched online & offline product promotion in retail store like SharafDG, Safeer Mall and Gitex.

Brisbane, Australia

They were esteemed leaders in facilitating high-quality recruitment for the advertising and design sectors in Brisbane, Australia. I collaborated with them as a freelancer on numerous design projects.

Pakistan

Roshni Tv, a network of M - Communication Advertising, I was transferred by management to handle all their graphic needs. This marks my first jump into brand designing of a new Media channel. I was responsible for the proper flow and execution of channel design and layout idea which includes the artwork and animation concept of channel identity, News segment, News filler & programs promos.

Pakistan

MCOM, is an Advertising Agency I started my career as an internee in this Advertising agency and then after 6 months, I make my grip to handle the corporate clients. My main tasks were creating the design and concept for the corporate clients within the strict corporate guidelines. I was lucky enough to work on various brands like Sony Ericsson, Samsung, Panasonic, and several local corporate clients and also collaborate the events of Panasonic Press Conference, Saima Builders Launching Ceremony and Sony Ericsson Mobile Gala.

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba, Marketing

Advance Diploma In Multimedia, Design

Arena Multimedia Training division of Aptech Worldwide Inc. USA, has been a leading provider of quality education in the field.

Certificate In Screen