Shari Baker Email & Phone Number

Columbia, Sc, Us

Columbia, South Carolina, United States

Plans, designs, develops, and maintains agency's public, intranet and extranet websites. This includes all content updates for four divisions, 42 professional licensing boards and State Fire Community Outreach initiative websites. Monitors search engine and Google Analytics performance and recommends / develops content and link-based strategies to improve performance according to key strategic organizational goals. Ensures compliance with Americans with Disabilities Act (ADA), Section 508 and other regulatory requirements. Website traffic increased 36% after implementing SEO strategy.Coordinates with the Director of Strategic Communications to manage the agency's social media presence across a variety of platforms, including planning, creating, and distributing digital media content.Develops branded templates, traditional publications such as letterhead, posters, annual reports as needed.Designed agency’s digital news, manages content, maintains subscriber list, researches and deploys strategies for increasing readership rates. Conceptualized and designed wayfinding signage and digital map for new multi-million dollar facility, enhancing visitor navigation and overall experience.

Columbia, South Carolina, United States

Develops and implements marketing and communications strategies to effectively communicate and support the client's mission and business goals through awareness campaigns, events, content marketing, email marketing, storytelling, social media, and other brand visibility programs.Photographs and produces video content for promotional work, designs and develops 2D animation, social media motion graphics and other digital content including: creating a storyline, writing a script, recruiting actors/actresses, editing the video, adding special effects, color correction, color grading, transitions and creating motion graphics to enhance the storytelling. Crafts lyric videos, video applications, podcasts, online course creation, editing travel vlogs, corporate video ads, social media videos and other animated content.Creates websites, logos, business cards, brochures, flyers, post cards, thumbnail and cover artwork, book layouts, newsletters and other printed & digital marketing materials for integrated branding of nonprofits, authors, retailers and other small businesses.Designs and develops responsive websites using HTML5, PHP, MySQL, JavaScript/J Query, and CSS. Expert knowledge of Wordpress and proficient in developing custom themes and plugins, familiar with several front-end frameworks. Web server management, SSL certificate installation, email administration and DNS zone configuration.Analyzes web statistics, provides SEO/SEM, conducts research and creates monthly reports on emerging social media and marketing trends based on client’s specific industry. Tracks consumer behavior and creates digital strategy based on Google Ad Words and Google Analytics data. Monitors and/or maintains client's social media accounts.Develops and conducts continuing education classes on using social media, online marketing, e-commerce and provides basic computer training for individuals, organizations and small businesses.

Columbia, Sc

Helping CWP instructors, Drivers Ed trainers and other law enforcement professionals establish and grow their online presence through digital marketing, web and social media management.

Columbia, Sc

Supervised the website and graphic design section of the Public Affairs Office, managing and overseeing all web design and updates, agency graphics projects, and photography including the design of the quarterly agency newsletter highlighting SCDPS employees, agency events and ceremonies.Coordinated and planned graphic design, social media and marketing strategies for various highway safety campaigns.Created artwork for agency banners, fliers, website, programs, invitations and social media as well as employee recruiting materials.Created and developed multimedia (audio/video) content for public service announcements, internal agency announcement videos, external promotional social videos, marketing videos, recruiting videos and other projects.Photographed ceremonies, events, promotions, awards, news conferences, and numerous other agency functions. Processed and prepared digital media content for use on agency social media sites, for publication in agency literature and brochures and for use on the website.Worked with the Office of Highway Safety and Justice Programs and SCDPS advertising contractor as needed, assisting with graphic design projects for safety campaigns, the State Fair and other projects as needed.

Irmo, Sc

Produced promotional materials from conceptualization to design, development, distribution and analysis of impact.Coordinated and analyzed social media content and strategies. Established, reviewed and reported on social media use and the effectiveness of strategies with the goals of increasing the organizations presence, exposure and influence. Experienced 10% growth in engagement within first 6 months of taking over the social media management.Produced website content and strategies including search engine optimization (SEO) strategy, management and Google Analytics to increase brand and ministry awareness.Photographed, created video content and designed graphics, charts and digital media for use in promotional materials.Maintained a workable process for work intake and output. Ensured that requesters are informed and educated with regard to process changes, pricing, etc

Columbia, Sc

Worked closely with worship leaders and pastors to help design and created professional videos, graphics and media arts for worship services and other ministry events. Created high impact designs for website and other church media. Maintained a progressive advertising presence on Facebook, Instagram and other social networks by developing a digital marketing plan, analyzed metrics, researched faith-based marketing trends and monitored social media ROI.Supervised creative team in designing graphics for print publications within the various ministries. Responsible for setting and operating within annual budget.

Associate Of Arts And Sciences - Aas, Business Administration And Management, General, 3.5

Marketing / Management, 4.0