Sharon Meadows Email & Phone Number

United Kingdom

London, England, United Kingdom

London

St. Pauls, London

Accountable for leading a team whose remit is to develop acquisition strategy and set and deliver market share and profit targets for multiple products across multiple channels. Responsibilities:P&L accountable for delivering acquisition revenue with direct control of significant customer investmentLead development of acquisition strategy and commercial.

Accountable for leading a team whose remit is to develop and deliver propositions that grow and retain the value of existing customers within a ~4m customer base. Worked closely with Strategy, CRM, Customer Intelligence, Brand Marketing and Market Research functions to ensure proposition development was fact-based, in-line with commercial and strategic.

Accountable for leading a team whose remit is to develop in-life marketing plans and programmes to increase customer spend and reduce churnMarketing lead on a 9 month programme to overhaul multi-media offering including customer offer, customer experience, sales process and communications. Successfully increased data revenues through systematic offering of.

Responsible for developing life-stage based segment propositions and Pre-pay Top-up strategyKey Achievements:Led the first to market launch of Swipe Card and Cash-Machine pre-pay top-up methods and associated marketing plan that delivered consumer adoption of 60% within a 12 month period and reduced investment costs in excess of £20mDeveloped and launched.