I work across teams to identify and/or accelerate opportunities to amplify engagement and inspire staff and our state partners to deliver on the LeadingAge brand promise. Responsible for creating and delivering face to face events and experiences that are transformational, advance the organization's brand and achieve specific revenue goals. This position is responsible for development, marketing and delivery of all the association’s events including event design, positioning and overall execution. This position is responsible for the product development and marketing strategy in support of the association’s conference sales function including advertising, exhibits and event related sponsorship. This position also works with state association on brand integration and synergy, in conjunction with LeadingAge’s marketing and membership teams to positively impact our respective brands.

Responsible for the Marketing strategy and non dues revenue for LeadingAge. Served on strategy team and led implementation of a new name and brand for the association.

Responsible for developing and delivering high impact events and educational opportunities that enable aging services providers across the continuum of care to share ideas and learn from one another.

Responsible for the implementation of LeadingAge events ranging from 10 -9,000 people. Grew the LeadingAge Annual Meeting to twice its size in attendee satisfaction, profitability and overall attendance.

Responsible for the operational management of AAHSA's two large events, the AAHSA Annual Meeting (now LeadingAge) and the AAHSA Spring Conference. Created new operational systems to help the events be more profitable with higher attendee satisfaction.

Launched the JCK Show which year one sold 2,000 booths and achieved record breaking attendance. Built the operational systems for sales and marketing.