Sharon Mostyn's Location
Cape Coral, Florida, United States, United States
Sharon Mostyn's Contact Details
Sharon Mostyn work email
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Sharon Mostyn personal email
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Sharon Mostyn phone numbers
About Sharon Mostyn
Specialties: Affiliate Marketing, Email Marketing, PPC SEM, SEO, Social Media Marketing & Networking, Print and DRTV Media Buying, Web AnalyticsGoogle-certified marketing management professional with direct response and e-commerce experience, achieving increasingly responsible positions over a 30+ year period. Responsible for annual marketing budgets in excess of $40MM, as well as managing a team of 8 and exceeding sales projections by nearly 25%. Online client successes include click-through rates as high as 25%, sales conversion rates as high as 18%, and up-sell rates as high as 50%.
Sharon Mostyn's Current Company Details
Mostyn Marketing Group
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CEO and CMO
Cape Coral, FL, US
- Website:
- mostynmarketinggroup.com
- Employees:
- 2
Sharon Mostyn Work Experience Details
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Ceo And CmoMostyn Marketing GroupCape Coral, Fl, Us
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Ceo/CmoMostyn Marketing Group Oct 2009 - PresentCape Coral, Florida, UsAs a Google Partner, Mostyn Marketing Group can handle all of your marketing and advertising needs. Whether it's a complete marketing strategy and implementation plan or a one-time project to support your efforts, you can count on Mostyn Marketing Group to help you succeed.We specialize in: - Campaign Tracking and Analytics - Email Marketing - Search Engine Optimization (SEO) - Marketing Consulting - Traditional Marketing - TV, Radio, and Print - Social Media Strategy and Execution - Pay Per Click (PPC) and Search Engine Marketing (SEM)Originally started as SharonMostyn.com, a blog on Motherhood, Marketing, and Medical Mayhem, we specialize in ecommerce (email, SEO/SEM, affiliate, social media), branding, DRTV, online and offline media buying. The original site also includes early #SMchat Twitter chat Marketing Series topics framing posts.
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Subject Matter Expert - Marketing LeadScore Mentors Southwest Florida May 2020 - PresentFort Myers, Florida, UsSubject matter experts are exactly what they sound like—experts and leaders in a specific area or industry. They provide narrowly focused advice about specific areas of business, in this case, marketing.Not only do SCORE subject matter experts serve as a resource for business owners, they help other SCORE mentors by sharing their niche expertise. Subject matter experts volunteer in a variety of ways:- As an industry expert: When mentees need targeted, specific help in a particular industry, subject matter experts can be called into co-mentor.- In a skills-based capacity: Mentors with experience in areas such as marketing or web design may work with multiple clients in an array of businesses.- Through workshops: SCORE subject matter experts host local and online workshops. -
Member - Board Of DirectorsRiverton Insurance Agency Corp. Nov 2018 - Aug 2023Riverton, New Jersey, UsBoard of Directors member for a nationally licensed insurance agency focusing on the property & casualty market. -
Adjunct Instructor - MarketingThe Community College Of Baltimore County Mar 2018 - Jan 2020Baltimore, Md, UsMarketing classes for entrepreneurs, including Nonprofit Marketing, Make Your Website Work For You, and How Brands Win -
Speaker And AdvisorThe Strategies That Work, Llc Jun 2018 - Oct 2019As an advisor and speaker at the Successful Strategies Symposium, I'll provide insight, strategy and actionable plans designed to enhance each attendee's marketing success. Join us on May 2, 2019 at the Successful Strategies Symposium https://successfulstrategiessymposium.com/We've created this opportunity to bring expert content providers to the stage to address specific content categories. The mission is to provide step-by-step strategies to move attendees' business forward. This platform is built to provide a clearinghouse for business ideas that work and as such we are a curator for "The Strategies That Work." -
Marketing Series Moderator And Editor#Smchat Mar 2010 - May 2019Discussing the evolution of Social Media. We brainstorm fundamental changes taking place as a result of the new technology. We talk about new ways to collaborate, and the mechanics of 1:n and n:n relationship building that SM helps enable. It's an open forum, so anyone interested is welcome. Be ready for a discussion that's sometimes technical but always lively.You can find the framing posts at: https://socialmediachat.wordpress.com/
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Affiliate RecruiterApogee Agency Aug 2016 - Jan 2017Pensacola, Florida, UsProvide day-to-day management of the affiliate agency and publisher relationships. Responsibilities include identifying and recruiting new affiliate partners, positioning and messaging to partners, creating strategic/tactical proposals, and working with cross-functional teams to meet company goals and objectives.• Proactive recruitment of new partner relationships into merchant’s affiliate programs to achieve monthly growth goals.• Analyze offers to influence affiliates and partners including pricing and product positioning.• Nurture relationships with existing partners to implement and optimize online marketing campaigns.• Focus on creative testing, messaging and positioning.• Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI.• Analyze and optimize user sign up flows.• Report on acquisition and performance of new affiliates in regards to conversion rates, retention and lifetime value. -
Vice President Of MarketingLaxworld.Com Mar 2016 - Aug 2016Cockeysville, Md, UsAdvance the customer acquisition strategies of a 28-year-old retailer by the use of diverse marketing strategies deployed utilizing direct mail, mass media including radio and television, print, email, digital and social experiences. Test and optimize the online user interface and customer experience utilizing a combination of internal resources and external vendors.• Lead a team of 6 marketing and customer service professionals and provide ongoing coaching and support to a group of marketing professionals to ensure their success within their current role.• Responsible for new customer account, revenue, advertising and promotional budgets goals along with website experience relating to new customers.• Oversee strategies of customer acquisition programs across all channels, principally through direct mail catalog.• Develop new strategies that will increase awareness and appeal including the management of our investment in mass media and exploration of new channels and products.• Expand digital acquisition capabilities; work closely with external partners to explore new technologies and develop strategies to create profitable and scalable sources of new customers.• Drive analytical efforts to support decision-making that maximizes long-term value to the company.• Manage budget with the ability to optimize the marketing mix across multiple channels.• Collaborate organizationally to ensure efforts and experiences for new customer acquisition are consistent and compelling across channels. -
MarketingRoamright, A Division Of Arch Insurance Group Nov 2011 - Mar 2016Jersey City, New Jersey, UsDevelop a new business-to-consumer (B-to-C) online presence and vertical integration marketing strategy for Arch Insurance Group, an established multi-billion dollar company that had never before sold direct-to-consumers. Create website search engine optimization, branding, social media, email, affiliate, pay-per-click and retargeting plans and implement them as resources become available.• Serve as the leader of a start-up ecommerce initiative, including a new name and brand identity for the consumer-facing side of the company.• Complete competitive product and site analysis and determine pros and cons of each competitor in the following areas: call to action, user experience/flow, imagery, SEO rank, keywords, etc. • Integrate feedback from management, business users, IT development teams, graphic and web design vendors to ensure the requirements for a new ecommerce website, including website appearance, navigation and structure are compliant with best practices, flexible for testing and making changes based on the web analytics and sales results and SEO-optimized at the same time as being user-friendly.• Provide technical guidance on SEO, UI design and web design best practices to the website development team and help select the appropriate content management system (CMS) to fit those requirements.• Defining reporting metrics, connected technology requirements and establishing SEO guidelines for developers.• Direct the overall look and feel of website and online presence and work in conjunction with IT development resources (internal and external) to implement that look and feel into a CMS.• Take ownership of the development of a new online presence and drive as much traffic as possible to website and maximize revenue once launched.• Develop an analysis of industry best practices, as well as tracking KPIs (with initial target benchmarks), analytics and an iterative testing plan to refine the results once the website was live. -
Speaker / PresenterMedia Post'S Cross-Channel Marketing Insider Summit Feb 2016 - Feb 2016Panel: Navigating the Data DelugeIf one thing is clear, marketers’ lives are not getting any easier. The flood of data pouring in from firms’ various departments must be harnessed; CMOs are charged with interpreting and acting on this expanding and evolving phenomenon. They need help. Communication, synchronization and the right partnerships are key, but marketers must connect the dots. If cross-channel success is the pot of gold at the end of the rainbow, analytics is the pathway. With that in mind, where do marketers stand on the path to cross-channel success? Is it possible to be out in front of today’s data deluge? If not, how do you best navigate your way? As we open the Cross-Channel Marketing Insider Summit, our brand participants will share their successes and failures. http://www.ustream.tv/recorded/83724424 -
Analytics ColumnistPractical Ecommerce May 2015 - Feb 2016Traverse City, Mi, UsWrite a monthly column with analytics content for Web Marketing Today's audience of small business owners, managers and employees. Following the acquisition of Web Marketing today by Practical Ecommerce articles can be found here: http://www.practicalecommerce.com/author/sharon-mostyn -
Speaker / Roundtable ModeratorMedia Post'S Email Insider Summit Dec 2015 - Dec 2015Panel: Recruiting Prospects, Retaining CustomersThis panel is a tactical tune-up clinic that explores best practices for acquisition and retention. We run down a checklist that includes the most successful templates for both desktop and mobile, proper use of pop ups, balancing acquisition and retention, best practices for opt ins and turbo-charging your calls-to-action. http://www.ustream.tv/recorded/79461273Roundtable: Defining an Email Strategy
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Speaker / PresenterMedia Post'S Search Insider Summit Apr 2014 - Apr 2014Search advertising has become its own worst enemy. The direct-conversion metric and last-click attribution model made search a money machine. While marketers continue to improve at properly attributing conversions, search has yet to graduate from being a direct conversion vehicle in the minds of CMOs. This session will ask senior brand managers to explore the potential of search as a branding vehicle. How can we better define search metrics? Can search be considered a brand advertising tool with the same GRP value proposition as other forms of media? http://www.ustream.tv/recorded/46807602
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Speaker / PresenterInternet Retailer Web Design & Usability Conference Feb 2013 - Feb 2013Gurnee, Illinois, UsPresentation at the 2013 Internet Retailer Web Design & Usability Conference conference (IRWD2013). Ways To Make Sure The Internet Search Results You're Seeing Are What Customers See provides Search Engine Optimization (SEO) strategies to help ensure that your search results are similar to the search results of your customers. -
Speaker / PresenterAffiliate Summit Jan 2013 - Jan 2013Apopka, Fl, UsPresentation on Integrated Marketing for Affiliate Summit West 2013 -
Speaker / PresenterWhatcounts Dec 2012 - Dec 2012Seattle, Wa, UsEffective Email Strategies for Travel Marketing allows you to:- Learn how to generate and maintain subscriber interest through various drip campaigns.- Find out the information that your subscribers are looking for and how to use it to your advantage.- Build customer loyalty and keep them coming back for more.As you begin to look toward how to develop your email marketing strategy for 2013, this is information that you can use to find and grow your email marketing ROI. -
Assistant Vice President, Ecommerce1St Mariner Bank Nov 2010 - Nov 2011Baltimore, Maryland, UsActing as an advocate for the customer, balancing the bank’s goals with the customers needs. Drive strategic project implementation for the retail and business banking, mortgage, and financial services divisions by leading cross-functional project team efforts designed to achieve improved user engagement metrics. Develop and document specific business requirements to meet the defined objectives, including a monitoring plan to track results.• Manage and track progress of projects against milestones and critical completion dates.o Monitor the results after deployment to verify the initial goals are met and determine any additional enhancements, if necessary.• Develop compelling business cases to drive prioritization of execution of key site improvements projects.• Continuously monitor all content on the 1stmarinerbank.com web site, especially as new projects are designed, to ensure site is SEO optimized.• Work closely with internal and external teams to define the site’s marketing needs and drive the development of required site content, messaging, and reporting capabilities.• Manage various email campaigns for the bank, including the design, development, and implementations of these campaigns.• Make recommendations for improving campaign performance, including results, strategic direction, segmentation, and any related processes.• Ensure appropriate tracking is in place to monitor our customer’s use of the site and provide feedback on improvements to meet the goals. -
Speaker / PresenterMarketingprofs Feb 2011 - Feb 2011Mount Pleasant, Sc, UsMarketingProfs Digital Marketing Forum – Program Advisory Committee / Social Media Best Practices to Heat Up Your Marketing: Austin, TX, February 2011 -
Speaker / PresenterAmerican Marketing Association Baltimore Chapter Feb 2011 - Feb 2011Baltimore, Maryland, UsWeb Redesign by the Numbers - A site redesign shouldn't be about making the new website "prettier." Instead, by using web analytics and online marketing best practices, guide your website redesign in order to produce optimal conversions and revenue. Make sense of the who, what, when where, why, and how of your site to create a new, highly-optimized site. -
Speaker / PresenterAffiliate Summit Jan 2011 - Jan 2011Apopka, Fl, UsAffiliate Summit West 2011 - Web Redesign by the Numbers: Las Vegas, NV, January 2011
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Speaker / PresenterBlue Sky Factory Nov 2010 - Nov 2010Baltimore, Md, UsBlue Sky Factory User’s Conference - Getting People to Open Your Email: Baltimore, MD, November 2010 -
E-Commerce ManagerMedex Global Group Mar 2009 - Nov 2010• Overall owner of web presence and initiatives, ultimately responsible for every aspect of the customer-facing web presence for four websites and both security and medical member portals• Define, direct and manage initiatives to drive traffic to the site as well as increase conversion rates and revenue. These initiatives included: User Profiling, Website Appearance, Effectiveness and User Experience, SEO, SEM, PPC, E-Mail Marketing, Affiliate Marketing, Banner Advertising, Blog Design, Surveys, Social Media and Mobile Marketing
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Speaker / PresenterWhattheythink.Com Sep 2010 - Sep 2010Wordwide, OoWhatTheyThink’s “Ultimate Social Media Primer” Webinar Series - Social Media in Action: The Marketer's Perspective, September 2010 -
Speaker / PresenterMarketingprofs May 2010 - May 2010Mount Pleasant, Sc, UsMarketingProfs Business-to-Business Forum - Email Testing for Higher ROI: Boston, MA, May 2010
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Internet Marketing DirectorCustom Direct Sep 2007 - Feb 2009UsInternet Marketing Director (January 2008-February 2009)• Managed Affiliate, Email Marketing, Pay Per Click (PPC) Search Engine Marketing, and Viral/Social Marketing for 15+ brands• Reviewed, developed and implemented the internet strategy to maximize website traffic, including initiatives for site linking; co-branding, partnership and affiliate opportunities; and Search Engine Optimization• Negotiated, organized, and managed online and offline advertising for websites within budget• Managed all customer contact including e-mail campaigns, e-mail, and newsletters, etc.• Analyzed the impact of website changes through web analyticsMedia Manger (September 2007-January 2008)• Developed and implemented advertising strategies in print media, insert media, and direct mail for all of the company’s different brands• Initiated all advertising campaigns, tracking campaign effectiveness, budgeting and analyzing trends to identify desired target audiences for print, broadcast, or online advertising• Developed and maintained vendor relationships, worked with media representatives to determine best placement, negotiated advertising agreements with outside media vendors -
Speaker / PresenterCoremetrics Sep 2008 - Sep 2008Coremetrics Client Summit - Actionable Web Analytics Increases Key Performance Metrics: Washington, DC, September 2008
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Integrated Marketing ManagerBrennan Response Feb 1988 - Jul 2007Us• Developed, recommended, and analyzed internet and e-commerce strategies as well as offline direct response marketing solutions for regional & national clients• Monitored program ROI results and other variables such as user conversion and continuity optimization, call/web conversion, and yield• Determined key performance metric indicators such as frequency, monetary value, tenure, expectancy, average order value and lifetime value for clients• Performed Search Engine Optimization - SEO (link-building, link purchasing, site optimization) - and Search Engine Marketing – SEM (pay-per-click and other online advertising, i.e. text and banner ads, affiliate program management and growth)• Created online e-newsletter and resolved ISP issues
Sharon Mostyn Skills
Email Marketing
Web Analytics
Online Marketing
Digital Marketing
Social Media Marketing
Online Advertising
Seo
Sem
Marketing Strategy
Social Media
Management
Marketing
Blogging
E Commerce
Advertising
Affiliate Marketing
Mobile Marketing
Integrated Marketing
Direct Mail
Ppc
Content Marketing
Analytics
Google Analytics
Strategy
Social Networking
Lead Generation
Search Engine Optimization
Web Marketing
Media Buying
Interactive Marketing
Direct Marketing
Google Adwords
B2b
Social Media Measurement
Project Management
Marketing Management
Brand Management
Analytical Skills
Digital Strategy
Content Strategy
Ecommerce Marketing
Ppc Bid Management
Twitter Chat Moderation
Roi Optimization
User Experience
Multi Channel Marketing
Business Development
Search Advertising
Statistical Data Analysis
E Commerce Seo
Sharon Mostyn Education Details
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Villa Julie CollegeManagement Information Systems -
University Of FloridaUf Sstp (Summer Science Training Program)
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King'S CollegeGeneral Studies With A Concentration In Computer Science
Frequently Asked Questions about Sharon Mostyn
What company does Sharon Mostyn work for?
Sharon Mostyn works for Mostyn Marketing Group
What is Sharon Mostyn's role at the current company?
Sharon Mostyn's current role is CEO and CMO.
What is Sharon Mostyn's email address?
Sharon Mostyn's email address is co****@****tyn.com
What is Sharon Mostyn's direct phone number?
Sharon Mostyn's direct phone number is +141045*****
What schools did Sharon Mostyn attend?
Sharon Mostyn attended Villa Julie College, University Of Florida, King's College.
What skills is Sharon Mostyn known for?
Sharon Mostyn has skills like Email Marketing, Web Analytics, Online Marketing, Digital Marketing, Social Media Marketing, Online Advertising, Seo, Sem, Marketing Strategy, Social Media, Management, Marketing.
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