Sharon Terry Email & Phone Number

East Hanover, Nj

• Perform review of assigned marketing materials for editorial accuracy, including spelling, punctuation, grammar, sentence structure, word usage, and voice consistency • Rewrite sentences to correct identified editorial and grammatical errors, as appropriate• Collaborates with other members of the promotional review team (brand marketing managers; medical, regulatory, and legal advisors), project owners, and agency representatives on the team's recommended/required content/design changes to projects • Ensure adherence to all style guidelines• Ensure that proper formatting and appropriate graphics are used

• Editing and proofreading various pharmaceutical sales training and medical communications copy for Educational Resource Systems' clients, including Abbott, Baxter, Merck and Novartis. • Writing, editing and proofreading web copy, as well as providing marketing consultation and event coordination, for Ettington Et Al. Clients include the Division of Pediatric Orthopaedics of Morgan Stanley Children’s Hospital, New York-Presbyterian Hospital Orthopaedics, Starfish Foster Home and Children of China Pediatric Foundation.• Interviewing and writing patient testimonials for Stryker, a leader in the worldwide orthopaedic medical technology market.• Provided updated trade show workstation graphics for New York-based human resource consulting firm, Astron Solutions.

• Conceptualized, researched, wrote, edited and proofread copy for various departments of the Public Relations Society of America, the nation’s largest community of public relations and communications professionals. PRSA provides training, sets standards of excellence and upholds principles of ethics for the global public relations profession.• Created strategic, search engine optimized marketing copy (print and digital brochures, Web copy, e-blasts, social media postings, advertisements, programs, etc.) for the PRSA International Conference, the world’s largest annual event for public relations professionals, which draws more than 3,000 attendees and generates more than $1M in revenue each year. • Wrote sales-focused, search engine optimized copy to promote PRSA’s various professional development seminars, webinars and conferences, including the Digital Impact Conference, which focuses on the latest social media tools, strategies and best practices. • Wrote, edited and proofread various PRSA materials including the PRSA Branding Identity Guidelines manual; membership, awards, and conference booklets; blog postings; postcards; brochures; Web copy; advertisements; letters; social media postings; newsletters; etc. • Taught Web writing workshops for PRSA staff and contributed ideas on the IMC Core Messaging Team, which was responsible for developing new core marketing messages for PRSA. Came up with the name, PRSAY® for PRSA's leadership blog.• Served as a key member of the PRSA Core Communications Team, which ensures consistency in PRSA voice, and both PRSA and AP Style. Helped create the official PRSA Style Guide and counseled staff on writing and style issues.

• Served as a self-contained creative department for a human resources consulting firm, servicing clients such as Aflac, Kawasaki Rail Car, Meridian Vineyards, Comcast Cable, and the Dana Farber Cancer Institute.• Created a marketing and public relations department from scratch; managed all aspects of marketing, PR, advertising and design.• Managed all marketing and public relations contributions from initial concept through execution, including copywriting, design, production of all promotional materials, marketing research, search engine optimization and event planning. • Wrote articles on industry relevant topics that were featured on HR Web sites and published in top trade publications.• Researched, wrote, edited and produced a bi-weekly e-zine and corporate blog; enabled e-zine to be part of a global searchable database, expanding its reach to over 80,000 HR professionals. • Created numerous marketing and PR collateral materials, including Web content, custom 12-page booklet, invitations, contests, brochures, press releases, etc.• Determined the ROI of marketing campaigns and tradeshows by creating customized tracking documents.

• Managed the production of Vital Signs, an in-house 28-page monthly magazine for a large NJ medical center with over 3,000 employees.• Researched story ideas; interviewed and photographed patients and physicians; wrote articles; and managed design and production.• Wrote and edited public relations and marketing materials, such as medical program brochures.• Pitched media stories; coordinated on-site and off-site media coverage by outlets such as WCBS-TV, WABC-TV, WWOR-TV, Inside Edition, News 12 New Jersey, The Record Newspaper, and the Asbury Park Press.• Honored among over 3,000 employees as Employee of the Month in July 2002.

• Managed multiple marketing projects for a software and services firm focusing on the print procurement needs of large organizations. • Wrote and edited e-zines, product sheets, press releases, Web site content and stakeholder communications.• Coordinated trade shows; planned special events; served as art director for trade show booth design; performed marketing research.

Rosenthal USA | Copywriter/Marketing Coordinator • Wrote, designed and coordinated ads, brochures, sell sheets, artist bios, Web site content and direct mail pieces for Rosenthal USA, a maker of fine dinnerware, flatware, stemware, giftware and crystal.• Worked on the Versace and Bvlgari home design collections: wrote successful millennium launch copy for Versace Home Design in the wake of Gianni Versace’s death; wrote copy for the launch of the Bvlgari home design collection. • Directed and managed the redesign of Rosenthal’s Web site. TV Guide | Presentation Manager/Copywriter • Wrote and designed presentations for the launch of TV Guide Mature, a special edition of their weekly publication aimed at older adults. • Wrote advertising copy and contributed creative advertising concept ideas.Turner Steiner International | International Marketing Assistant • Wrote, edited and designed a monthly newsletter and brochures for an architectural engineering firm.The Swatch Group USA | Public Relations Copywriter • Created a series of press releases to promote new millennium product launches for the US division of the $3.5 billion global consumer brand.

• Wrote, designed and proofread marketing materials for one of the best known consumer brands in the world.• Worked on materials such as quarterly brochures, sell sheets, promotional incentive pieces, and newsletter articles for the Revlon and Almay brands.