Shashank K Email & Phone Number

Chennai, Tamil Nadu, India

• AI Integration Suite: Implemented AI features like campaign content generation and predictive segmentation, resulting in a 18% boost in targeted campaign effectiveness.• Unified Campaign Management: Built a unified experience for campaign management and marketing automation modules across multiple channels, reduced campaign setup time by 23%.• CRM Product revamp: Orchestrated platform onboarding and redesign emphasising configurability, usability, and UI innovation. Resulted in 28% MAU surge and 15% retention.• Journey Workflow Revamp and A/B testing: Overhauled the journey workflow and introduced A/B testing feature, boosting predictability and achieving a 30% surge in feature adoption.• Real-time Campaign Analytics: Implemented real-time campaign analytics, boosting data-driven decision-making and enhancing marketing forecast accuracy by 35%.• Initiated and managed client onboarding programs: Regular product feasibility checks with the DAP and sales team, improved client retention rates by 15% and ensuring continuous alignment with market needs.

Chennai, Tamil Nadu, India

https://adplist.org/mentors/shashank-k

Bengaluru, Karnataka, India

• Led B2C Jobs POD & managed end-to-end design deliveries with platform integration. Conducted lean research activities to collate actionable insights & design strategy• Conceptualised B2B Hire for staffing needs at scale with integrated ATS & SaaS offerings. Initiated regular UX/UI audits to identify product gaps & potential opportunities• Designed end-to-end product MVPs, prototypes for enhanced visibility on integrated workflows. Managed stakeholder’s alignment on the initial journey maps, wireframes etc• Defined the design KPIs & success metrics. Used Analytics to measure the post deployment business impact. Increased platform MAU by 8% & onboarding conversion by 5%• Built Designs ops, frameworks for process automation & cross team collaboration. Created a sprint handbook with SOPs for each step, from taking product requirements till delivery

Bengaluru, Karnataka, India

Got an opportunity to work on multiple design projects including brand revamp, marketing collaterals, newsletters, illustrations etc. Involved in ideation, conceptualisation, storyboarding & visuals along with pre production strategy for videos & micro interactions

Bengaluru, Karnataka, India

• Within a short span of 2 months, I proved to be a quick learner. Steered my design journey with a focused approach of learning multiple design tools like Figma, Miro, Adobe Illustrator• Successfully delivered various projects, assignments like UX audits, illustrations, business cards, certificates, newsletter & other marketing collaterals. • It helped me explore different design elements that include visual balance, symmetry, spacing, layout, typography, a good sense of colors & composition.

Noida, Uttar Pradesh, India

• Successfully built a food tech startup with multiple F&B offerings. Managed to create a market fit product & setup the CNC enabled infrastructure to deliver at scale• Achieved 16% MoM growth & a repeat business of 68%. Built a subscription based “hub n spoke” model, resulted in efficient supply chain & CAC optimisation• Led the team of 20 people across various business functions including manufacturing, supply chain, ops etc. Managed GTMs, marketing campaigns & brand positioning strategy