Patrick Shaughnessy Email & Phone Number

Denver, Co, Us

Denver, Colorado

• Formulates, executes, and maintains product line strategies including life cycle management, growth focused NPD roadmap development, margin expansion, pricing strategy, and overall portfolio commercialization.• Utilizes the 4-P’s of Marketing (Price, Product, Promotion, & Place) in the execution of the defined product line strategy.• Leads cross functional teams, establishes key performance indicators (KPI’s), and collaborates with various departments to ensure product life cycle management of the business line is maintained and effectively managed.• Performs competitive benchmarking and market share/trend analysis.• Develops market insight through the voice of customer research, customer unmet needs, continuous evaluation of market and technology trends to drive product innovation.• Develops customer relationships with the knowledge they will participate in market research and provide feedback on early prototypes.• Oversees the New Product Development experience from VOC to concept and through product launch.• Drives 80/20 complexity reduction across the product lines including product rationalization.• Drives margin expansion for the Product Line by working with Operations and/or Supply Chain to drive cost reductions (PPV), Engineering to drive VA\VE projects, and finally with Commercial on pricing.• Works with Engineering to identify root causes to product issues and resolve customer problems.

Mt. Carmel, Il

* Develop and execute a comprehensive product strategy that aligns with company goals and drives revenue growth and profitability expectations* Lead and mentor a team of product managers, providing guidance and support throughout the product development life cycle* Develop and implement product management processes and frameworks to streamline product development and improve efficiency* Identify and implement product management tools and systems to enhance team collaboration, project tracking, and reporting* Work closely with engineering and IT teams to integrate product management systems with existing infrastructure and ensure seamless data flow* Drive innovation by staying current with industry trends and emerging technologies

Mt. Carmel, Il

* Develop and maintain a 3-year product line marketing plan which includes a market overview, trends, market size, technology evolution. SWOT analysis, customer & competitor market share, key metrics, key initiatives* Identify and develop new product opportunities* Assist with product lifecycle management* Work closely with corporate engineering to communicate product requirements/market needs* Support the customer by responding to all product inquiries* Assist the marketing team on product literature, advertising, sales training and support materials* Contribute to new business development efforts, including new category and new channel assessment* Responsible for acquiring, updating and comparison of competitive performance/landscape (pricing, features, applications and innovation)* Conduct Original Equipment (OE) research

Garden Grove, Ca

* Manage the design and media team as well as oversee all social media accounts* Accomplish business development activities by researching, developing and implementing marketing opportunities/sales plans* Develop a customer-focused partnerships with after-market dealers demonstrating our ability to drive their business revenues* Meet marketing and sales financial objectives through forecasting requirements, preparation of monthly and annual budgets, scheduling events, and initiating corrective actions* Improve product marketability and profitability by researching, identifying and capitalizing on market opportunities and product development

Garden Grove, Ca

* Restructured, finalized and maintained a company Facebook page and created an initial Instagram page* Implemented market penetration strategies: response to web inquiries, social media, ad postings on automotive sites, trade shows/events, booth design and set-up, and use of product displays at special events* Grew business-to-business market base from start-up to twenty accounts within six months

New Castle, De

* Develop and maintain detailed project schedules to assure on-time delivery of new products within pre-determined cost targets.* Orchestrate the entire product life-cycle team (R&D, Testing, Marketing, Production, Sourcing & Logistics) to get the products to market* Maintain and update all databases, accounting records, and on-line tools related to the development of select products under development.* Coordinate with affiliates and suppliers in USA and Internationally.* Participate in R&D and production meetings to update team on project status.* Coordinate the purchase, shipment, and cataloging of product samples as needed.* Assist in the search, scheduling, and coordination of test fit vehicles and donors.* Regularly report to management on project status and updates* Event lead for Marketing Events

Norwalk, Ct

* Developed key TAP customer relationships through face to face visits and social contacts to understand organizational structure, buying needs, and trends* Researched and identified new attendee target segments to assist event team in formulating business operations plan* Trained and supervised the registration team as well as onsite check-in at events* Developed and maintained a weekly registration report by product category and responsibility

New York, Ny

* Conducted extensive market research to identify industries with a need for ongoing education and information concerning market, industry and economic trends* Established relationships with Fortune 500 clients to effectively market the benefits of educational conferences and functioned as a solutions and consultative seller on their business development goals* Served as Project Manager taking events and conferences from concept to successful implementation* Provided on-the-job training for new hires* Consistently achieved monthly sales quotas

Leadership 2.0

Bachelor Of Science In:, Marketing, Communications

Activities and Societies: Snowboard/Skateboard Club, Men's Lacrosse, President's List

High School

Activities and Societies: Tour guide (4 years) Residental Advisor (3 years) Snowboard/Ski Team Captain, Men's Lacrosse