Senior Data Scientist, Analytics
CurrentSubscription & Payments:Conducted in-depth analyses of potential payment methods for our checkout process, enabling data-driven A/B testing to forecast revenue generation across diverse markets.Enhanced payment recovery processes by implementing a BIN-informed strategy, optimizing transaction success rates.Led price testing initiatives to determine optimal pricing strategies.Fraud & Safety:Served as the analytical lead on fraud and abuse prevention initiatives, collaborating with engineering to implement rate limits that curb suspicious activities without affecting legitimate user experiences.Developed and refined predictive models to proactively identify and mitigate high-risk transactions prone to chargebacks and disputes.User Engagement:Designed and executed A/B tests to study user behaviors and learning pathways, uncovering optimal study patterns for various cohorts.