A true business professional with an exceptional track record as well as strong understanding of sales, sales operations, marketing/trade marketing, corporate strategy, business planning, strategic/key accounts management, business development and overall business transformation. Shoaib, a passionate and high-energy C-level leader, has extensive cross-functional experience, spread over three decades, in different spheres of business activities.During his 15 years’ tenure at Coca-Cola Beverages Pakistan particularly in the capacity of Director Marketing, he worked extensively on strategic planning, annual business plans, market segmentation, customer service, channel management and revenue growth management (RGM) modules with specific guidelines on distribution methodology. He was Chief Operating Officer of Noon Pakistan Limited (currently Fauji Foods) and Haidri Beverages Group of Companies, PepsiCo bottler for Northern Pakistan. He was also Chief Operating Officer of United Snacks (Private) Limited, an active player in the snacks industry of Pakistan. Shoaib served Pakistan Dairy Association as honorary Senior Vice Chairman. Shoaib is the Managing Director and Lead Consultant at 360 Degree Corporation, the provider of business solutions to its clients. He specializes in consulting and business solutions in critical and strategic areas including governance, corporate strategies, business planning, sales plans, retail outlet tracking and overall business transformation. SpecialtiesCorporate Strategies Annual and Long-Term Business PlansSales Funnel Management particularly Lead GenerationShoppers’ MessagingPricing StrategiesMarket SegmentationDevelopment of Loyalty ProgramsOutlet TrackingMonitoring Distribution LevelsChange ManagementStrategic Business Planning & Sales LeadershipKey Accounts Management & Client ServicesOperational Excellence (strategic/ tactical policy & processes) Executive Training & CoachingMentoring/Couching of C-level ExecutiveExecutive Search & HiringBusiness Consultancy