Shannan Herskovits

Shannan Herskovits Email and Phone Number

Content Creation, Marketing, and Strategy @ Catalyst Inc.
Catalyst Inc. (Headquarters) 120 Wall Street, 15th Floor New York, NY 10005
Shannan Herskovits's Location
New York, New York, United States, United States
Shannan Herskovits's Contact Details

Shannan Herskovits personal email

n/a
About Shannan Herskovits

Passionate writer, editor, and content creator with over 10 years of experience in B2C and B2B marketing. Expertise in digital communications and brand messaging, utilizing data-driven storytelling and strategic planning to craft engaging narratives that resonate with target audiences and drive conversions. A dynamic initiative-taker dedicated to process evolution and collaboration with cross-functional teams to achieve business goals. Strong multimedia approach to branding, complemented by a diverse background in developing compelling visuals for campaigns and marketing initiatives.

Shannan Herskovits's Current Company Details
Catalyst Inc.

Catalyst Inc.

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Content Creation, Marketing, and Strategy
Catalyst Inc. (Headquarters) 120 Wall Street, 15th Floor New York, NY 10005
Website:
catalyst.org
Employees:
51
Company phone:
(212) 514-7600
Company email:
info@catalyst.org
Shannan Herskovits Work Experience Details
  • Catalyst Inc.
    Lead Marketing Copywriter
    Catalyst Inc. Mar 2024 - Present
    New York, Ny, Us
    Spearheaded a comprehensive overhaul of the email marketing strategy, integrating data-driven insights, A/B testing, and industry best practices to enhance campaign effectiveness, increasing open rates, engagement, and click-through ratesBoosted Marketing Qualified Leads through targeted email initiatives, leading to a substantial uplift in website traffic and paid memberships Partnered closely with cross-functional teams to develop consumer-centric messaging, significantly enhancing lead acquisition Crafted and refined brand voice across various channels, ensuring consistency and resonance, while meticulously copyediting content for events, webinars, and product communications
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  • Briogeo Hair Care
    Senior Copywriter
    Briogeo Hair Care May 2023 - Apr 2024
    Miami Beach, Fl, Us
    Crafted copy featured in brand's first $1M Amazon Prime Day, driving 566% increase in revenue YOYReview and edit all copy for e-commerce pages, email marketing, and SMS flows while optimizing content for maximum engagement to increase conversion rates Drive innovation by developing key messaging strategies for philanthropy, sustainability, and conscious business initiatives deepening brand values and identity with consumers Prepare collateral for marketing, retail, and wholesale events along with playing pivotal role in the success of numerous brand activations Provide taglines for Briogeo's first 360 advertisements, featured on billboards, posters, and video ads displayed at major city hubs, enhancing brand visibility and market awareness
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  • Verb Products
    Senior Copywriter
    Verb Products May 2022 - May 2023
    New York, Ny, Us
    Implemented effective copy style guide and managed copy across all business channels for consistency and effective messaging to target audiences, improving overall communication strategyExecuted copy for various advertising initiatives, including paid media and CTV commercials, leading to increased sales and improved customer engagementCollaborated cross-functionally with product development, legal, and regulatory teams to originate compelling content and compliant consumer-facing product packagingCreated engaging promotional assets and visual merchandising for crucial retail partners to attain set objectives and achieve desired outcomesWrote Black Friday campaigns resulting in +1,000% surge in conversions and +991% revenue increase across Google Ads, alongside 457% CTR boost on YouTube and 532% ROAS uptick for Hulu
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  • Freelance
    Copywriter + Brand Strategist
    Freelance Sep 2018 - May 2022
    Utilized expertise and specialized skills in developing brand stories and producing exciting visuals for clients in fashion, fine jewelry, swimwear, lifestyle, and wellness industriesCrafted, promoted, and facilitated messaging for e-commerce, social media, product launches, and press releases to maximize brand exposureConceptualized and produced imagery for campaigns and advertising to assure client satisfaction and improve retentionServed as creative director on brand photoshoots by recruiting and managing photographers, designers, makeup & hair artists, models, and production assistants
  • The Front
    Editorial Manager
    The Front Jul 2017 - Sep 2018
    Brooklyn, New York, Us
    Produced editorial content and contributor features aligned with brand guidelines to ensure consistency across channelsImplemented effective promotional strategy for original programming and editorial content using paid media and SEOStrengthened operations by managing highly organized content calendars to enhance daily workflowLeveraged expertise by contributing to successful pitches and during formation of cutting-edge original programming series and executions of client-based projects
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  • Christian Louboutin
    Global Digital Communications Manager
    Christian Louboutin Apr 2015 - Jul 2017
    Paris, Paris, Fr
    Established, implemented, and maintained brand voice guidelines to ascertain a cohesive and authentic representation across all communication channelsDevised and executed a comprehensive global digital and social media strategy in the U.S. and for launches of new markets in The Middle East, Asia, and South AmericaPrepared globally circulated press releases for collection launches, special collaborations, and new business venturesCrafted cross-platform posts for the 2016 Nudes collection launch, boosting Twitter engagement 163% within 3 days,reaching 9.5M users and generating a viral Twitter Moment, driving $100,000 in website sales and 30,000 visitsLaunched Louboutin’s first beauty collection to global success by generating all digital messaging and managing influencer campaigns to position brand at forefront of luxury beauty, resulting in 4.8M initial Instagram impressions
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  • Rebecca Taylor
    Digital Media Community Manager
    Rebecca Taylor Jun 2014 - Apr 2015
    New York, Ny, Us
    Developed and executed a successful social media strategy, utilizing creative activations, influencer partnerships, brand collaborations, and paid mediaLeveraged expert listening and data tools to effectively manage and monitor all social media accounts for maximum engagement and impactCoordinated with PR, marketing, and retail teams to generate engaging contests and giveaways that drove increased brand awareness and customer engagement
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  • Opening Ceremony
    Editorial Associate + Writer
    Opening Ceremony May 2012 - Jun 2014
    New York, Us
    Supported content strategy and distribution to new media channels, including Instagram, growing total brand following by 1,500%Authored and edited articles on artists, designers, and influencers by conducting thorough interviews for original stories driving consistently high click-through ratesGenerated visual concepts and styled shoots for the website’s editorial features
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  • Thecollectiveshift
    Production Assistant
    Thecollectiveshift Dec 2013 - Apr 2014
    New York, Ny, Us
    Played a vital role in supporting production for Inez and Vinoodh's photoshootsMaintained organized archives by compiling press kits, credits, and, interview transcriptionsCo-managed the agency's social media platforms
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  • Stylesight
    New Media Associate + Editorial Contributor
    Stylesight Jul 2012 - Apr 2014
    New York, Ny, Us
    Composed weekly articles for multiple blogs and compiled monthly trend reports for clients for increased user downloads and subscriptions
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  • Bittoni Architects
    Gallery Administrator
    Bittoni Architects Jan 2011 - May 2012
    Oversaw daily gallery operations and administration, including facilitating connections between buyers and artists, scheduling installations, and planning eventsCompiled weekly newsletters that showcased the gallery's latest offerings and updated social media channels to keep patrons informed and engagedCo-curated a successful group exhibition titled, "This Space is Not Empty"

Shannan Herskovits Skills

Blogging Social Media Fashion New Media Editorial Writing Social Media Marketing Copy Editing Press Releases Trend Forecasting Fashion Writing Photography Indesign Editing Contemporary Art

Shannan Herskovits Education Details

  • Ucla
    Ucla
    English Language And Literature/Letters

Frequently Asked Questions about Shannan Herskovits

What company does Shannan Herskovits work for?

Shannan Herskovits works for Catalyst Inc.

What is Shannan Herskovits's role at the current company?

Shannan Herskovits's current role is Content Creation, Marketing, and Strategy.

What is Shannan Herskovits's email address?

Shannan Herskovits's email address is sh****@****app.com

What schools did Shannan Herskovits attend?

Shannan Herskovits attended Ucla.

What skills is Shannan Herskovits known for?

Shannan Herskovits has skills like Blogging, Social Media, Fashion, New Media, Editorial, Writing, Social Media Marketing, Copy Editing, Press Releases, Trend Forecasting, Fashion Writing, Photography.

Who are Shannan Herskovits's colleagues?

Shannan Herskovits's colleagues are Fabien S., Javarious Gibson, Mauricio Marquez, Jason Fritz, Talya G., Sherrie Limbrick, Mary Rankiin.

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