Shannan Herskovits Email & Phone Number

New York, Ny, Us

Spearheaded a comprehensive overhaul of the email marketing strategy, integrating data-driven insights, A/B testing, and industry best practices to enhance campaign effectiveness, increasing open rates, engagement, and click-through ratesBoosted Marketing Qualified Leads through targeted email initiatives, leading to a substantial uplift in website traffic and paid memberships Partnered closely with cross-functional teams to develop consumer-centric messaging, significantly enhancing lead acquisition Crafted and refined brand voice across various channels, ensuring consistency and resonance, while meticulously copyediting content for events, webinars, and product communications

Miami Beach, Fl, Us

Crafted copy featured in brand's first $1M Amazon Prime Day, driving 566% increase in revenue YOYReview and edit all copy for e-commerce pages, email marketing, and SMS flows while optimizing content for maximum engagement to increase conversion rates Drive innovation by developing key messaging strategies for philanthropy, sustainability, and conscious business initiatives deepening brand values and identity with consumers Prepare collateral for marketing, retail, and wholesale events along with playing pivotal role in the success of numerous brand activations Provide taglines for Briogeo's first 360 advertisements, featured on billboards, posters, and video ads displayed at major city hubs, enhancing brand visibility and market awareness

New York, Ny, Us

Implemented effective copy style guide and managed copy across all business channels for consistency and effective messaging to target audiences, improving overall communication strategyExecuted copy for various advertising initiatives, including paid media and CTV commercials, leading to increased sales and improved customer engagementCollaborated cross-functionally with product development, legal, and regulatory teams to originate compelling content and compliant consumer-facing product packagingCreated engaging promotional assets and visual merchandising for crucial retail partners to attain set objectives and achieve desired outcomesWrote Black Friday campaigns resulting in +1,000% surge in conversions and +991% revenue increase across Google Ads, alongside 457% CTR boost on YouTube and 532% ROAS uptick for Hulu

Utilized expertise and specialized skills in developing brand stories and producing exciting visuals for clients in fashion, fine jewelry, swimwear, lifestyle, and wellness industriesCrafted, promoted, and facilitated messaging for e-commerce, social media, product launches, and press releases to maximize brand exposureConceptualized and produced imagery for campaigns and advertising to assure client satisfaction and improve retentionServed as creative director on brand photoshoots by recruiting and managing photographers, designers, makeup & hair artists, models, and production assistants

Brooklyn, New York, Us

Produced editorial content and contributor features aligned with brand guidelines to ensure consistency across channelsImplemented effective promotional strategy for original programming and editorial content using paid media and SEOStrengthened operations by managing highly organized content calendars to enhance daily workflowLeveraged expertise by contributing to successful pitches and during formation of cutting-edge original programming series and executions of client-based projects

Paris, Paris, Fr

Established, implemented, and maintained brand voice guidelines to ascertain a cohesive and authentic representation across all communication channelsDevised and executed a comprehensive global digital and social media strategy in the U.S. and for launches of new markets in The Middle East, Asia, and South AmericaPrepared globally circulated press releases for collection launches, special collaborations, and new business venturesCrafted cross-platform posts for the 2016 Nudes collection launch, boosting Twitter engagement 163% within 3 days,reaching 9.5M users and generating a viral Twitter Moment, driving $100,000 in website sales and 30,000 visitsLaunched Louboutin’s first beauty collection to global success by generating all digital messaging and managing influencer campaigns to position brand at forefront of luxury beauty, resulting in 4.8M initial Instagram impressions

New York, Ny, Us

Developed and executed a successful social media strategy, utilizing creative activations, influencer partnerships, brand collaborations, and paid mediaLeveraged expert listening and data tools to effectively manage and monitor all social media accounts for maximum engagement and impactCoordinated with PR, marketing, and retail teams to generate engaging contests and giveaways that drove increased brand awareness and customer engagement

New York, Us

Supported content strategy and distribution to new media channels, including Instagram, growing total brand following by 1,500%Authored and edited articles on artists, designers, and influencers by conducting thorough interviews for original stories driving consistently high click-through ratesGenerated visual concepts and styled shoots for the website’s editorial features

New York, Ny, Us

Played a vital role in supporting production for Inez and Vinoodh's photoshootsMaintained organized archives by compiling press kits, credits, and, interview transcriptionsCo-managed the agency's social media platforms

New York, Ny, Us

Composed weekly articles for multiple blogs and compiled monthly trend reports for clients for increased user downloads and subscriptions

Oversaw daily gallery operations and administration, including facilitating connections between buyers and artists, scheduling installations, and planning eventsCompiled weekly newsletters that showcased the gallery's latest offerings and updated social media channels to keep patrons informed and engagedCo-curated a successful group exhibition titled, "This Space is Not Empty"