Commerce Practice leader responsible for delivering Professional Services at scale. Solution Director and Trusted Advisor during pre-and-post sales activities. Responsible for ideation and creation of reusable B2C prime implementation processes and project assets for consistency in estimation and delivery.- Liaise with the Product organization, aligning on priorities and go-to-market strategy. Work closely during beta programs and roadmap product releases. - Co-authored the out-of-box SFRA Functional Specification Document (FSD) template, used by our external network as the functional starting point for all net new SFRA website implementations.- Aligned Demandware services with the Salesforce selling model.- Managed all aspects of the B2C Commerce Solution Consulting book of business including recruitment, staffing, mentoring, resource upskilling, utilization rate management. - Responsible for the global expansion of the Solution Consulting practice. Helped onboard and provide mentorship for Solution Architects located throughout America, Europe, Asia-Pacific, Japan and Latin/Central America.- Key leadership during complex B2C prime projects. Responsible for all functional aspects during the implementation.

Subject matter expert for end-to-end website solution functionality, design and operations leveraging the Demandware proprietary e-commerce platform. Worked directly with customers and system integrators globally during the definition, development, deployment and ongoing maintenance of their commerce webstores. Driver of “best-practice” innovation and adoption of our continuously expanding platform feature toolset. - Co-creator of the highly successful Site Readiness Assessment (SRA) product offering.- Sole responsibility for product ideation, scope definition, pricing, marketing and sales enablement for other services products such as the Launch Readiness Boot Camp (LRBC), Business Manager Power User (BMPU), Solution Strategy Certification, and Functional Design Authority (FDA).- Partnered with engineering to create and deploy net new platform functionality, Buy Online Pickup In-Store (BOPIS). Documented requirements and use cases, aided design while working closely with development to ensure the shoppers experience exceeded the customers expectation.- Key leadership during complex SF prime projects. Responsible for all functional aspects during the implementation.

Managed the activities of multiple cross-functional project teams charged with the successful delivery of enhancements to customer’s websites and to GSI’s proprietary e-commerce platform. Worked in close coordination with Account, Technical and Product Managers on project prioritization. Coordinated resource activities, managed and communicated project budgets and schedules, oversaw quality assurance, and assisted business representatives in the timely approval of deliverables using accelerated project life cycles. - Effectively met and exceeded internal SLA’s for the small project portfolio.- Proven record of delivering complex projects on time and on budget with minimal management oversight.- Strong organizational and influencing skills with success in obtaining commitment and teamwork from multiple resources and personality types.

Managed the merchandise integration of 60+ industry leading apparel / footwear, sporting goods, jewelry and beauty retailers onto the GSI Commerce e-commerce platform. Created project plans and documented functional specifications used during the customer website integration. Executed merchandising strategies (marketing, pricing, promotions, key product placement) using analytics and market insights on an ongoing basis post go live. Cross-departmental liaison tasked with coordinating projects designed to improve shopper experience and increase site conversion rates. - Collaborated with the User Experience team to establish best practices for website navigation paradigms through research, analyses, and testing.- Conducted needs analysis and managed continuous improvements of GSI’s proprietary catalog management system. Implemented various new platform technologies which helped decrease merchant workload by 25% - 30%.