A fast-growing cloud, communication, and contact centre technology business, providing solutions to private and public sector organisations. Leading the development and delivery of strategic and targeted multi-channel sector campaigns for brand awareness and lead generation purposes. Developing an approach to Environmental, Social Governance (ESG) and a strategy to engage internal and external stakeholders and improve bid responses.• Repositioning the brand post covid, creating content to inform and educate customers and prospects about the latest technologies for a changing world.• Delivering a multi-channel campaign to promote AI and Automation solutions to multiple sectors, resulting in 348 MQL’s (marketing qualified leads) for the business.• Driving the adoption and development of marketing technologies such as Salesforce CRM and Pardot Marketing Automation.• Implementing the communication strategy to all stakeholders following a strategic acquisition.• Developing an effective ESG strategy, resulting in the business becoming carbon neutral and developing a series of social value initiatives aligned to the National Social Value Model and UN sustainable development goals.

Reporting to the Chief Executive, develop and drive the strategic marketing, communications and business intelligence function, to deliver a multi-channel, data driven marketing strategy.• Created a multi-channel marketing and insight vision and strategy for the organisation and structured a central team to implement and deliver the strategy.• Implemented the marketing strategy across the full mix, developing digital channels, reviewing and rationalising online presence and effectively managing all channels.• Managed crisis communications and stakeholder engagement at times when there have been high levels of public and media interest in the organisation and sector, safeguarding the brand and reputation of the organisation. • Developed a strong and distinctive brand for the new organisation post merger and led the internal and external communications to successfully reposition the organisation in the city and region.• Established a Business Insight function to transform data and information into actionable insights, introducing the use of analytical and visualisation tools to inform and enable strategic decision making.• Developed a performance framework to enable the Board and Senior Management team to effectively govern the organisations performance, reducing financial risk and regulatory intervention. • Strategic lead in developing a business case for change with the objective of aligning culture, modernising systems and processes and redesigning services to create a solid foundation for the organisation's growth.

A provider of tools, plant and specialist equipment with c3,700 employees in the UK and Ireland, and international operations in the Middle East and Kazakhstan. Reporting to the Marketing Director, managing a central team with direct responsibility for providing strategic brand and communications direction and support to the Executive Team. With additional accountability for Corporate Social Responsibility and responsible, sustainable growth.• Delivered the brand and marketing communications strategy during a company-wide change programme to support the overall vision and strategic direction.• Developed award winning, socially responsible marketing campaigns resulting in the company being crowned ‘Sustainable Company of the Year’ in the 2015 Construction Industry awards.• Directed corporate communications, reports and white papers on industry related issues and redeveloped the corporate website resulting in award winning investor communications programmes. • Consolidated and launched the company’s sustainability strategy to engage key stakeholder groups, ensuring a closed loop approach from product development to site delivery.• Formulated non-financial KPI’s to measure and monitor all sustainability initiatives across the business.• Led the re-brand and communications programme for the largest ever acquisition in the UK Hire industry.